Your paid advertising agency
Snowballing sales for brands making the world better
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What we do
Google advertising is, more often than not, the best major marketing channel for businesses to scale. It offers low hanging fruit thanks to the high commercial intent behind each individual search.
Facebook & Instagram Ads
Facebook and Instagram advertising has by far the largest global network for audience data. Allowing for far better targeting in your specific niche, higher returns, and huge scope to scale!
LinkedIn advertising offers the best data sets and opportunities for B2B PPC – so we’ve mastered it for you! By utilising LinkedIn’s ad platform, you tap into the world’s biggest business-centred social network.
TikTok is the fastest growing network of the modern day and if you’re looking for a younger audience and visuals matter then it can be a powerful opportunity.
Pinterest is a platform made for inspiration. This means it’s a great place to promote products or services that are naturally more of an inspiration purchase. If you’re after a female audience then it’s a great platform to consider.
Twitter is one of the oldest ads platforms around. While it’s remained in the background compared to other social giants, if you’re looking for certain niche audiences like developers or crypto then it represent a great opportunity!
A marketing agency specialised in businesses looking to create a positive impact on the world
By focusing in on positive impact brands, we’re able to truly master the skill sets and strategies required to deliver you the best returns and multiply that impact!
Moving humanity forward through innovation
Eco-friendly, sustainable business models for a greener future
Empowering communities and changing lives through business and CSR
Changing attitudes and habits towards travel and tourism
A society built on both physical health and mental wellbeing
Challenging outdated attitudes to food consumption and diet
Results we deliver
"Un-wasteful' lead gen
421 leads / £1m value
A green waste management client worked with us across Google and Facebook. In year 1 we delivered 421 leads valued at over £1m, dropping their cost per lead to below £50. Results were so strong, they even had to take a month off to scale the team and keep up with demand!
It takes 2 to snowball!
1x to 25x ROAS by month two
A client selling both B2B and B2C wanted us to scale their Google Ads. Starting at well below 1x ROAS, by month 2 we had already achieved £26k in sales revenue from just a £1k budget (25x ROAS)!
Surf’s up (so is ROAS!)
$1.6m from $59k ad spend
A popular surfboard company wanted to increase online social media sales. In Nov 2019 we delivered $146k worth of sales from just a $4k ad budget (a 33x ROAS). By Nov 2020 and with a $59k ad budget, we made them $1.6m (a 27x ROAS)!
£4k ad spend = £59k leads
After a steady start in month 1 and 2, we earned one client looking for B2B leads £59k in months 3 and 4 – with just £4k ad spend (13.4x ROAS)!
Sustainable marketplace scaling
0x-12x ROAS by month 2
A disruptor brand that re-sells used furniture wanted to bring in B2B leads and B2C sales across Facebook, Instagram and Google Ads. From a dead start, we earned them a 12x ROAS by month 2 and during the quietest time of the year.
Night and day
671% conversion rate increase
A major skincare brand driving $1m’s p/m, but several agencies failed to find them paid ads returns. Comparing 3 weeks of our campaigns with the best period of the past agency, we transformed their ad account!
Our recipe for your success
Cross channel conquerors
We’re multi-channel masters! Our expertise across Google, Facebook/Instagram and LinkedIn means we’re always able to spot where the best opportunity lies for your business.
Creativity delivered by double
Genuinely creative content will inevitably outperform the rest. That’s why we’ll always come up with double the amount we actually use. Creating 4 audience options for your campaign, we’ll brainstorm 8. Testing 5 image options, we’ll create 10! Need 10 headlines? We’ll write 20!! This process forces us to push our creativity.
Facebook tracking isn’t good enough. Google Ads analytics is too basic. We Snowballers utilise our own in-house software and third-party tech, costing us thousands each month, to have cleaner, deeper data. Just so that we can find that bigger competitive advantage for you!
As well as our 3 key principles, our campaign management is divided into two distinct phases
2x ROAS or less
Within this phase we have little to lose and lots to gain so want to vary our test variants broadly for max potential uptick. We invest close to 100% of your spend into testing.
Above 2x ROAS
Within this phase we want to protect the high performing campaigns and narrow our ab testing to smaller factors to further improve performance. We invest 80% of spend into what works and 20% into testing.
*The ROAS is based on return on ad spend, including our fee, looking at the previous 4 months. This figure is updated monthly. Sometimes it’s especially good, sometimes it drops down. Ultimately it keeps us honest to have it public!
We've been very impressed with Snowball Creations and the constant supply of high quality leads has left us with only one problem. Growing our sales team!
Sales so strong
Let us do what we’ve done for Hubba with your business.
Book in a call today to have a free audit over your existing campaigns or get started by discovering which channels are right to invest in for your business.
Upgrade your digital marketing
We are your complete, full service paid advertising | ppc agency here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us… It’s become second nature)!
Give your paid ads a free boost with this audaciously named digital book
Within these pages you will find some best practice digital marketing advice based on how a client of ours consistently achieves a 46x ROAS!
We try our best to walk the walk of positive impact wherever we can and view technology as a great lever for creating positive impact at scale!
That’s why, 1% of our revenue as an agency, is donated to 1% For The Planet’s environmental parters.