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Paid ads case study

ECOMMERCE CLIENT RESULTS

From $0 to $4m in sales with a $0.5m ad spend

A US-based ecommerce brand struggled to consistently achieve above a 1x ROAS from any paid ads before finding us.

We revamped their campaign management, implemented extensive testing,discovered the most effective approaches, and upgraded their creative. Within a year, their Snowball campaigns were producing $1.73M from Google Ads and $2.29M from Facebook Ads.

Our two-step approach to producing pulse-pounding profits from your paid ads 

Many clients come to us frustrated and skeptical, with lackluster results from paid ads. We’ve even heard horror stories about agencies that 1) mislead clients about their return on ad spend, 2) purposely obscure their “meh” results with hazy data, or 3) even use existing customer sales to prop up poor results from paid campaigns. The nerve. Compared to the other guys, Snowball feels like a crisp taste of fresh air. Like James Bond (hey, our founder is British too!), our two-step approach is elegant, intelligent, and devastatingly effective.

Pre-Profitable

FINDING THE FIT

Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick


Invest 100% of spend into testing

Post-Profitable

Scaling the Spend

Protect and maintain your highest-performing strategies and campaigns
Invest 80% of spend into what’s working and 20% of spend into creating your next big win
STAGE 1: First, we figure out what targets, messaging, and ad creative work with your audience. This is the experimental Finding the Fit phase. Until we get your ads performing at a consistently solid return on your ad spend, this is where we’ll stay.

STAGE 2: Once we start achieving satisfying returns, we’ll move to Scaling the Spend. In this second phase, we protect and perfect your highest performers so they keep delivering for you. At the same time, we narrow our testing focus to identify new and promising areas of expansion.

OUR PERFORMANCE
IS ALWAYS PUBLIC

Snowball ECommerce clients are currently averaging…

5.1x

“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”

Great question. The ROAS above is based on total client ad spend over the previous four months — including our fee, of course. We update this public figure every month, because we’re proud of the results our clients are getting, and we’ve got nothing to hide.

Wouldn’t it be lovely 
to know the answers to questions like…

What offers should my store run?
What story should we tell?

How should we define and target our paid audiences?
Are Lookalike audiences still working?



What copy will perform best?
And how do we test copy variants?


Where should we send our ad traffic?
The product page? A dedicated landing page? Some secret third page everyone else is doing?


What steps do my customers take to buy?
What do they need to know to buy with confidence?

Already running paid campaigns?

Your questions might sound more like…

Are we even making money on ads?
What would happen if we cut or paused our spend?

What campaigns or channels deserve my attention right now? What types of ecommerce PPC ads and paid media should we roll out?
Why are we seeing sales in our ad account that don’t match up to our actual bank account deposits? How do we know which number to trust?

ECOMMERCE CLIENT RESULTS

From "ads don’t work" to $2.3m in sales

Ads don’t work, to $2.3m sales case study
A furniture brand came to us with the opinion that ads don’t work. But after working with us for 1 year — during which we delivered a delicious $2.3m sales from $500k in ad spend — the company now prioritizes paid ads as its #1 growth channel.
Skincare beauty products paid ads agency snowball

With Snowball, your ads work two ways

Some agencies focus only on whatever hot new video hook idea is making the rounds in your ecommerce mastermind. 

While we love a sexy hook, we’d rather let the data drive when it comes to your brand. By reverse-engineering what works, we actually use your current ad results to improve your future returns. 

The insights we gather during this process don’t just inform your paid ads strategy. They grow your understanding of your customers — both inside your ads dashboard and out.

Look good & perform even better on the paid channels that matter most

EXPLORE / Google Ads

Possibly the most stable platform for ecommerce marketing — and often the best major channel to scale, thanks to the high commercial intent behind each individual search.

Your dedicated ecommerce paid media expert will make sure your brand gets the most from Google Search and Shopping Ads… without having to climb up phone trees full of helpless Google reps.

 

Show up on Google

When it comes to networks, Meta owns the biggest and best. We’ll use Facebook and Instagram’s powerful tools to tightly target your niche audience, create campaigns designed for higher returns than you’ve ever seen before, and set you up to scale.

(Don’t worry if Business Manager feels overwhelming. Along with making paid media work for your brand, we show you how to navigate your ad accounts. So you’ll never be stuck or confused when it comes to understanding your performance.)

 

Scale with Meta

You know your brand should probably be on TikTok. It’s the fastest-growing network around — but it can also feel like the Wild West. You know, if all the cowboys were doing weird dances to Ariana Grande.

If you want to connect with a younger audience via vivid visuals, then saddle up with us to turn TikTok into your new favorite sales channel.

 

Capture sales from TikTok

Amazon owns a huge percentage of all online sales, thanks in part to its nearly frictionless sales flow, which sets the bar for every other ecommerce UI update. What you might not know? For the right products, Amazon Ads can generate massive cash. 

Claim your spot on the Amazon marketplace and meet customers in their favorite place to shop.

 

Own your Amazon presence

Want to put paid channels to work for your software product, but don’t want to deal with the creative side? Get effective creative at a fraction of the cost from Snowball Studios.
DOING GOOD? MAKE YOUR ADS DO GREAT

The paid media agency 
For purpose-driven brands

Let’s just save us both some time by telling you who we DON’T serve.
We don’t work with:

Vape and e-cigarette brands


Oil companies


Online gambling sites or casinos


Online gambling sites or casinos


Firearm and weapons dealers


DICKS

(unless you make them, like our client The Natural Love Company)
Why? Because we care about who we scale. We choose to work with clients whose products solve problems — from eco-friendly dildos (did you think we were joking?) to gorgeous handcrafted furniture, to software that brings people together.

If you’re in the business of bettering humanity, we’d love to snowball your results from paid traffic.

No contracts
& no hassles

Like you, we’re only interested in working together as long as we can get you the results you’re looking for. 

So instead of locking you into a long-term contract, or promising returns wayyyy down the road, we ask for just 1 month’s notice if you want to stop our work together.
You’ll never be pushed to throw out your current ad account setup to “start fresh” — instead, we’ll walk you through the improvements we make on your behalf

ECOMMERCE CLIENT RESULTS

Would you spend £1k for £26k in sales?

1x to 25x ROAS by month two​ case study
A client selling both B2B and B2C wanted us to scale their Google Ads. Starting at well below 1x ROAS on paid search, by month two we’d achieved £26k in sales revenue — just from Google PPC! That’s a 25x ROAS if you’re counting (and we always are).

Get powerful creative (and more of it) when you include a Snowball Studios project

EXPLORE /Human talent meets AI efficiency
Scroll-stopping images are our middle name. Our gifted in-house designers and full-time video editor explore, refine, and flesh out campaign concepts with the help of generative AI tools like Midjourney, ChatGPT, ElevenLabs, and more. By combining our creativity with your brand data insights and a little bit of AI assistance, we’re able to develop on-brand, conversion-ready creative at a fraction of the cost.

We don’t know what creative will work best for your brand… yet! And we’re proud to say that. Instead of shoving your logo into tired templates, we come up with tons of new ideas. Then we test those ideas broadly and deeply, analyze the content that produces the best results, and let the data guide us to success.

Truly unique content always outperforms. That’s why we produce double the amount of content we actually use — so only the A-players make it into your campaigns.

Get our honest opinion on your ads

Book your free, no-pressure account audit call to hear why Snowball clients say things like, “We’ve had a bunch of agencies, but you’re the ones who pulled back the curtain.”