Sick of burning your ad cash with little to show for it?
on your paid media strategy
ECOMMERCE CLIENT RESULTS
A US-based ecommerce brand struggled to consistently achieve above a 1x ROAS from any paid ads before finding us.
We revamped their campaign management, implemented extensive testing,discovered the most effective approaches, and upgraded their creative. Within a year, their Snowball campaigns were producing $1.73M from Google Ads and $2.29M from Facebook Ads.
Our two-step approach to producing pulse-pounding profits from your paid ads
TWO STEPS
We’ve even heard horror stories about agencies that 1) mislead clients about their return on ad spend, 2) purposely obscure their “meh” results with hazy data, or 3) even use existing customer sales to prop up poor results from paid campaigns. The nerve.
Compared to the other guys, Snowball feels like a crisp taste of fresh air. Like James Bond (hey, our founder is British too!), our two-step approach is elegant, intelligent, and devastatingly effective.
Pre-Profitable
FINDING THE FIT
Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick
Invest 100% of spend into testing
Post-Profitable
Scaling the Spend
STAGE 2: Once we start achieving satisfying returns, we’ll move to Scaling the Spend. In this second phase, we protect and perfect your highest performers so they keep delivering for you. At the same time, we narrow our testing focus to identify new and promising areas of expansion.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball ECommerce clients are currently averaging…
5.1x
Great question. The ROAS above is based on total client ad spend over the previous four months — including our fee, of course. We update this public figure every month, because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
Wouldn’t it be lovely to know the answers to questions like…
What offers should my store run?
What story should we tell?
How should we define and target our paid audiences?
Are Lookalike audiences still working?
What copy will perform best?
And how do we test copy variants?
Where should we send our ad traffic?
The product page? A dedicated landing page? Some secret third page everyone else is doing?
What steps do my customers take to buy?
What do they need to know to buy with confidence?
Already running paid campaigns?
Your questions might sound more like…
What would happen if we cut or paused our spend?
ECOMMERCE CLIENT RESULTS
From "ads don’t work" to $2.3m in sales
With Snowball, your ads work two ways
While we love a sexy hook, we’d rather let the data drive when it comes to your brand. By reverse-engineering what works, we actually use your current ad results to improve your future returns.
The insights we gather during this process don’t just inform your paid ads strategy. They grow your understanding of your customers — both inside your ads dashboard and out.
Look good & perform even better on the paid channels that matter most
EXPLORE / Google Ads
Possibly THE most stable platform for ecommerce marketing — and often the best major channel to scale, thanks to the high commercial intent behind each individual search.
Your dedicated ecommerce paid media expert will make sure your brand gets the most from Google Search and Shopping Ads… without having to climb up phone trees full of helpless Google reps.
EXPLORE / Meta (Facebook & Instagram) ADS
When it comes to networks, Meta owns the biggest and best. We’ll use Facebook and Instagram’s powerful tools to tightly target your niche audience, create campaigns designed for higher returns than you’ve ever seen before, and set you up to scale.
(Don’t worry if Business Manager feels overwhelming. Along with making paid media work for your brand, we show you how to navigate your ad accounts. So you’ll never be stuck or confused when it comes to understanding your performance.)
EXPLORE / TikTok Ads
You know your brand should probably be on TikTok. It’s the fastest-growing network around — but it can also feel like the Wild West. You know, if all the cowboys were doing weird dances to Ariana Grande.
If you want to connect with a younger audience via vivid visuals, then saddle up with us to turn TikTok into your new favorite sales channel.
EXPLORE / Amazon Ads
Amazon owns a huge percentage of all online sales, thanks in part to its nearly frictionless sales flow, which sets the bar for every other ecommerce UI update. What you might not know? For the right products, Amazon Ads can generate massive cash. Claim your spot on the Amazon marketplace and meet customers in their favorite place to shop.
The paid media agency For purpose-driven brands
We don’t work with:
Vape and e-cigarette brands
Oil companies
Online gambling sites or casinos
Online gambling sites or casinos
Firearm and weapons dealers
DICKS
PURPOSE-DRIVEN
If you’re in the business of bettering humanity, we’d love to snowball your results from paid traffic.
NO CONTRACTS
No contracts
& no hassles
Like you, we’re only interested in working together as long as we can get you the results you’re looking for.
ECOMMERCE CLIENT RESULTS
Would you spend £1k for £26k in sales?
Get powerful creative (and more of it) when you include a Snowball Studios project
EXPLORE /Human talent meets AI efficiency
EXPLORE / Data-driven creative testing process
We don’t know what creative will work best for your brand… yet! And we’re proud to say that. Instead of shoving your logo into tired templates, we come up with tons of new ideas. Then we test those ideas broadly and deeply, analyze the content that produces the best results, and let the data guide us to success.
EXPLORE / Double the deliverables
Truly unique content always outperforms. That’s why we produce double the amount of content we actually use — so only the A-players make it into your campaigns.