Your Trusted SaaS
PPC agency
Google advertising offers businesses the best foundational opportunity to scale with paid channels. Thanks to the few risks and many rewards, Google Ads is a great fit for most SaaS companies. However, many business owners lack the time and expertise needed to truly leverage SaaS PPC campaigns, which is why you should consider hiring a SaaS PPC agency to help you with your digital marketing.
Three reasons not to miss out
Search monopoly
86% of online searches are through Google Ads. Since searches are just users looking for a solution to a problem, a trustworthy SaaS PPC agency will be able to assist you with developing a solid PPC campaign to help your SaaS business.
Commercial intent
Users who use Google generally have a high intent to buy something or solve a problem. Therefore, you should be using SaaS marketing services and other methods of paid advertising to leverage this high intent and help you reach your target audiences.
Paid dominance
46% of clicks go to the top three paid Google Ads in search results, so natural SEO is simply not enough anymore. If you want to increase your sales by running PPC campaigns, you will need to work closely with a leading SaaS marketing agency.
Check out some of our results!
421 leads at a value of £1m
One of our clients worked with us across Google and Facebook. Within a year, they had received 421 leads valued at £1m with a cost per lead below £50. Our strategy was so successful that they even had to take a month off to scale the team and keep up with demand!
$0 to $284k over four months
One of our B2C clients who had never achieved more than a 2x ROAS from Google Ads with other agencies ended up seeing $284k in sales from just $13.5k in ad spend when they started working with us.
1x to 25x ROAS by month two
A client doing both B2B and B2C needed help scaling their Google Advertising as they were achieving a ROAS below 1x. By the second month of us working with them they had already achieved £26k in sales revenue from just a £1k budget (25x ROAS) from Google PPC campaigns.
Using a £4k budget to generate £59k in leads
Another B2B client had a decent start in their first two months using Google Ads, but in months three and four we generated £59k in leads from Google Ads – with just a £4k budget! They thus has a ROAS of 13.4x.
$1.4m for B2B SaaS over nine months
A SaaS brand had some basic Google Ads set up but they weren’t sure how to grow their account, so we stepped in. We totally revamped the campaign structure and as a result scaled from ~$25k p/m sales up to $155k per month.
671% conversion rate increase
A big skincare brand was earning $1m a month, but not getting any Google Ads returns. When comparing three weeks of us working with them to their previous best month, it’s clear that a massive transformation took place.
Best month in eight years
An established SaaS app stopped seeing growth with Google Ads. We reduced their cost per conversion and increased their new customer sales all within six months. They ended up having the best month in the company’s eight-year history!
Contact us today
Discover which paid ads platform our expert in-house team would recommend for your SaaS business.
And free audits on us if you’re already up and running!
We limit ourselves to three new clients onboarded per month and cap our client base at a total of twenty-five brands brands, so speak to us today to check our availability.
Our recipe for your Google Ads success
Cross-channel conquerors
Saas companies can benefit from various channels, which is why we use our experience across a variety of channels to get the best opportunities for you.
Creativity delivered by double
The better your content, the better your ads will do. That’s why we create twice as much content as we actually need. This helps us be as creative as possible!
AI and tech-enabled
In-platform tracking is great, but it’s not enough, which is why our ads managers use AI as well as our own in-house tech and third-party tech. It costs us a lot, but it helps us be our best!
The two phases of our Google Ads campaign management
The experimental phase
4x ROAS or less
At this point, there’s not much risk, so we invest 100% of your ad spend into testing multiple variants to see which ones perform best.
The developmental phase
Above 4x ROAS
When your ads are performing well, we want to protect them, so 80% of your ad spend will go into ads that are already successful. We still want to improve, though, so the other 20% will still go to A/B testing.
*We base our ROAS on return on ad spend, including our fee, looking at the previous four months, and update it monthly. Sometimes it’s high, other times it’s low. Ultimately, it keeps us honest to have it public!
Our amazing partners:
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Kieran Gregory
Tailor-made reporting
Any Snowball Creations package will include a set up of conversion tracking for Google Analytics and Google Ads.
We also provide you with an in-depth monthly Google Ads report so that you can see how your campaigns are doing as well as any measures that need to be taken from our side or yours.
Ready to take the next step?
Book a call today to have a free audit of your Google account and all existing Google search campaigns, shopping campaigns, YouTube, and displays.
Discover which channels beyond Google might be right to invest in for your SaaS business.
Upgrade your business
Get snowballing
We are a complete, full-service SaaS PPC agency here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us . . . it’s second nature!)