Your Trusted SaaS PPC agency
Google advertising offers businesses the best foundational opportunity to scale with paid channels. Thanks to the few risks and many rewards, Google Ads is a great fit for most SaaS companies. However, many business owners lack the time and expertise needed to truly leverage SaaS PPC campaigns, which is why you should consider hiring a SaaS PPC agency to help you with your digital marketing.
Get a 30-minute taste of our action-focused advice
on your paid media strategy
on your paid media strategy
Search monopoly
86% of online searches are through Google Ads. Since searches are just users looking for a solution to a problem, a trustworthy SaaS PPC agency will be able to assist you with developing a solid PPC campaign to help your SaaS business.
Commercial intent
Users who use Google generally have a high intent to buy something or solve a problem. Therefore, you should be using SaaS marketing services and other methods of paid advertising to leverage this high intent and help you reach your target audiences.
Paid dominance
46% of clicks go to the top three paid Google Ads in search results, so natural SEO is simply not enough anymore. If you want to increase your sales by running PPC campaigns, you will need to work closely with a leading SaaS marketing agency.
RESULTS WE DELIVER
Check out some of our results!
421 leads at a value of £1m
$0 to $284k over four months
1x to 25x ROAS by month two
Using a £4k budget to generate £59k in leads
Contact us today
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Discover which paid ads platform our expert in-house team would recommend for your SaaS business.
And free audits on us if you’re already up and running!
RESULTS WE DELIVER
Check out some of our results!
$1.4m for B2B SaaS over nine months
671% conversion rate increase
Best month in eight years
Our recipe for your Google Ads success
Cross-channel conquerors
Saas companies can benefit from various channels, which is why we use our experience across a variety of channels to get the best opportunities for you.
Creativity delivered by double
The better your content, the better your ads will do. That’s why we create twice as much content as we actually need. This helps us be as creative as possible!
AI and tech-enabled
In-platform tracking is great, but it’s not enough, which is why our ads managers use AI as well as our own in-house tech and third-party tech. It costs us a lot, but it helps us be our best!
The two phases of our Google Ads campaign management
TWO PHASES
Experimental
4x ROAS or less
At this point, there’s not much risk, so we invest 100% of your ad spend into testing multiple variants to see which ones perform best.
Developmental
Above 4x ROAS
When your ads are performing well, we want to protect them, so 80% of your ad spend will go into ads that are already successful. We still want to improve, though, so the other 20% will still go to A/B testing.
“They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!”
Kieran Gregory, Head of Partnerships, Inspired Ventures
Tailor-made reporting
Any Snowball Creations package will include a set up of conversion tracking for Google Analytics and Google Ads.
We also provide you with an in-depth monthly Google Ads report so that you can see how your campaigns are doing as well as any measures that need to be taken from our side or yours.
We also provide you with an in-depth monthly Google Ads report so that you can see how your campaigns are doing as well as any measures that need to be taken from our side or yours.
Ready to take the next step?
Book a call today to have a free audit of your Google account and all existing Google search campaigns, shopping campaigns, YouTube, and displays.
Discover which channels beyond Google might be right to invest in for your SaaS business.
Discover which channels beyond Google might be right to invest in for your SaaS business.
Upgrade your business
Get snowballing
We are a complete, full-service SaaS PPC agency here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us . . . it’s second nature!)