Your Skincare Instagram Ads Agency
3 ways our Instagram campaigns can help beauty brands
Visual appeal
Skincare beauty products thrive on visual content and this is what the Instagram platform does best. Our dedicated team will help your business showcase why your beauty products are the best through stunning visual content that engages your target audience and increases your brand's Instagram presence.
Build a lasting relationship
Social media platforms like Instagram are the perfect place to engage with your audience. The top Instagram marketing agencies know that keeping a business's audience informed about new products and providing them with value will strengthen the relationship and make your beauty brand the go-to choice within your industry.
High community engagement
Instagram has one of the highest engagement rates among all social platforms. Through our expert insight, beauty brands can leverage this high user interaction to increase their brand exposure and drive more conversions.
Results we deliver
From $0 to $4m sales from $0.5m ad spend
A beauty brand business struggled to consistently achieve above a 1x ROAS from any paid ads before us. Thanks to a major revamp to campaign management, employment of the best industry practices, and a major upgrade to creative, within a year, we built them up to produce $1.73m from Google Ads and $2.29m from Facebook Ads
1x to 25x ROAS by month two
A client selling both B2B and B2C wanted us to scale their Google Ads. Starting at well below 1x ROAS, by month two we had already achieved £26k in sales revenue from just a £1k budget (this was a 25x ROAS)!
From believing that ads don’t work, to receiving $2.3m in sales
An e-commerce brand came to us with the view that ads don’t work. After a year of us working with them and delivering $2.3m in sales from $500k in ad spend, the company now prioritises paid ads as its number one growth channel for the future.
$124k from $11k in one week
In the build-up to Christmas we worked with an e-commerce client on building some special offers. These performed way above the client’s expectations as we generated $124k of revenue in just one week of the sale, from only $11k in ad spend. The success was evident as we completely sold out of five of their top-selling products!
0x to 15x ROAS in month one
An established business doing well with SEO was looking to expand into paid ads. Through a mix of paid channels, they saw their return on ad spend rise from 2.2x to 5.6x,to 7.4x and finally to 15x within their first month! For every £1,000 we were spending, we produced £15,000!
$110k from $15k budget
One US-based e-commerce store has gone from no Instagram and Facebook Ads running at all to now earning over $110k per month from just $15k ad spend. In an average week, their return on ad spend floats between five to nine times their investment.
Combined $539k in one month
A cosmetics brand had both their Google and Instagram Ads managed by us. The combination has led to great remarketing opportunities, with Google driving the bottom of the funnel and Instagram supporting with its access to users in the rest of the funnel. We ultimately produced over $539k in sales in just one month.
Get in touch
Learn which paid media platform our expert team recommends for your skincare business, whether that is through Instagram campaigns, Google ads, or another marketing platform.
And if you’re already up and running, you can get free audits on us! Let us help you reach your business objectives through our paid advertising and social media marketing services.
We limit ourselves to three new clients onboarded per month and cap our client base at twenty-five brands in total, so speak to us today to check our availability.
Our recipe to help you succeed
Cross-channel conquerors
Why settle for one platform when you can master them all? We have experts across a variety of platforms, allowing us to spot the best opportunities for beauty businesses! This enables us to help you reach your marketing goals no matter what platform you choose.
Double the creative content
It is well-known that unique and creative content will outperform the rest. That’s why we ensure we deliver double the amount of content we need. While this might seem like overkill, this process ensures we push our creativity to the limit in your ad campaigns.
The power of advanced tech and AI
With how quickly things evolve, In-platform tracking isn’t good enough anymore. Thankfully, AI brings superpowers to ad managers! Here at Snowball Creations, we employ our own in-house software alongside other third-party tech. While this does costs us thousands each month, thanks to the deeper and cleaner data that maximise our creativity, it is well worth the resources.
Our Instagram Ad campaign management is divided into two distinct phases
Experimental
4x ROAS or less
We have little to lose and lots to gain, so we want to vary our test variants broadly for max potential uptick across your ad campaigns. We invest 100% of your spend into testing during this phase.
Developmental
Above 4x ROAS
We want to protect your the high-performing Facebook campaigns and narrow our A/B testing to smaller factors to further improve. In this phase, we invest 80% of spend into what works and 20% into testing.
*The ROAS is based on return on ad spend, including our fee, looking at the previous four months. This figure is updated monthly. Sometimes it’s especially good, sometimes it drops down. Ultimately, it keeps us honest to have it public!
Our amazing partners:
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Kieran Gregory
Tailor-made Instagram Ads reporting
As part of any package with Snowball Creations as your skincare Instagram ads agency, we ensure all your conversion tracking is set up correctly. Doing so will allow us to generate in-depth monthly reports.
This gives you a solid overview of how your Instagram campaigns are performing, which measures and strategies we have implemented to improve results, any actions required from your side, and lots more!
Ready to chat?
Book a call today to have a free audit of your current Facebook advertising campaigns.
Discover which channels beyond Facebook are right to invest in for your business.
Upgrade your business
Get snowballing
Consider us as your cheat code when it comes to Instagram campaigns. We know the beauty industry can be cutthroat, which is why it is essential your brand message highlights why your skincare products are the superb choice.
We’re here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us . . . it’s become second nature!)