LinkedIn - Three reasons to invest
800m+ users means LinkedIn ads is already a major global social media network alongside Facebook for lead generation.
With its focus on business networking, LinkedIn is easily the best social media advertising platform to hit your business-specific target audience.
With its innovative Insight tag and frequent updates, LinkedIn has more than caught up with the other major players in the online advertising world for B2B lead generation.
Get in touch
Alongside our role as a LinkedIn ads agency, we also cover Google which can be a great partner to LinkedIn social media ads.
Speak to us to discover the right digital marketing mix for your business.
Already up and running with Linkedn ads? Free audit of your ad campaigns and marketing strategy on us!
We limit ourselves to 3 new clients onboarded per month so speak to us today to check availability.
Results we deliver
"Un-wasteful' lead gen
421 leads / £1m value
A green waste management client worked with us across Google and Facebook. In year 1 we delivered 421 leads valued at over £1m, dropping their cost per lead to below £50. Results were so strong, they even had to take a month off to scale the team and keep up with demand!
0x to 15x ROAS in month 1
An established business doing well with SEO was looking to expand into paid ads. Through a mix of paid channels in their first month they saw their Return On Ad Spend (ROAS) rise from 2.2x, to 5.6x, to 7.4x and finally to 15x by the 4th week! For every £1,000 we were spending we produced £15,000!
Surf’s up (so is ROAS!)
$1.6m from $59k ad spend
A popular surfboard company wanted to increase online sales. In Nov 2019 we delivered $146k worth of sales from just a $4k ad budget (a 33x ROAS). By Nov 2020 and with a $59k ad budget, we made them $1.6m (a 27x ROAS)!
It takes 2 to snowball!
1x to 25x ROAS by month 2
A client selling both B2B and B2C wanted us to scale their Google Ads. Starting at well below 1x ROAS, by month 2 we had already achieved £26k in sales revenue from just a £1k budget (25x ROAS)!
0x-12x ROAS by month 2
A disruptor brand that re-sells used furniture wanted to bring in B2B leads and B2C sales across Facebook, Instagram and Google Ads. From a dead start, we earned them a 12x ROAS by month 2 and during the quietest time of the year.
Night and day
671% conversion rate increase
A major skincare brand driving $1m’s p/m, but several agencies failed to find them paid ads returns. Comparing 3 weeks of our campaigns with the best period of the past agency, we transformed their ad account!
Our recipe for your success
Cross channel conquerors
We’re multi-channel masters! Our expertise across LinkedIn ads, Google and Facebook/Instagram means we’re always able to spot where the best opportunity lies for your business.
Creativity delivered by double
Genuinely creative content will inevitably outperform the rest. That’s why we’ll always come up with double the amount we actually use. Creating 4 LinkedIn audience profiles for your campaign, we’ll brainstorm 8. Testing 5 lead magnets, we’ll create 10! Need 10 headlines? We’ll write 20!! This process forces us to push our creativity.
LinkedIn tracking isn’t good enough. Google Ads analytics is too basic. We Snowballers utilise our own in-house software and third-party tech, costing us thousands each month, to have cleaner, deeper data. Just so that we can find that bigger competitive advantage for you!
As well as our 3 key principles, our campaign management is divided into two distinct phases
2x ROAS or less
Within this phase we have little to lose and lots to gain so want to vary our test variants broadly for max potential uptick. We invest close to 100% of your spend into testing.
Above 2x ROAS
Within this phase we want to protect the high performing campaigns and narrow our ab testing to smaller factors to further improve performance. We invest 80% of spend into what works and 20% into testing.
*The ROAS is based on return on ad spend, including our fee, looking at the previous 4 months. This figure is updated monthly. Sometimes it’s especially good, sometimes it drops down. Ultimately it keeps us honest to have it public!
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Tailor made LinkedIn Ads reporting
As part of any package with Snowball Creations as your Linkedin advertising agency, we help to set up all conversion tracking from the Linkedin Insight tag to Google Analytics. This lets us produce a complete, personalised paid ads report for you each month.
This gives you a quick overview on how your campaigns are performing, measures being taken by us to improve on current results, as well as any actions required from your side and lots more for your LinkedIn campaigns!
Ready to chat?
Book in a call today to have a free audit over your existing LinkedIn Ads campaigns.
Discover which channels are right to invest in for your business.
Upgrade your business Get snowballing
We are your complete, full service LinkedIn advertising agency and more! Here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us…it’s become second nature)!
We try our best to walk the walk of positive impact wherever we can and view technology as a great lever for creating positive impact at scale!
That’s why, 1% of our revenue as an agency, is donated to 1% For The Planet’s environmental parters.