Our paid channels
Your PPC agency for snowballing sales
Our channels of choice to grow your sales
Google advertising is, more often than not, the best major marketing channel for businesses to scale. It offers low hanging fruit thanks to the high commercial intent behind each individual search.
Facebook & Instagram Ads
Facebook and Instagram advertising has by far the largest global network for audience data. Allowing for far better targeting in your specific niche, higher returns, and huge scope to scale!
LinkedIn advertising offers the best data sets and opportunities for B2B PPC – so we’ve mastered it for you! By utilising LinkedIn’s ad platform, you tap into the world’s biggest business-centred social network.
TikTok is the fastest growing network of the modern day and if you’re looking for a younger audience and visuals matter then it can be a powerful opportunity.
Pinterest is a platform made for inspiration. This means it’s a great place to promote products or services that are naturally more of an inspiration purchase. If you’re after a female audience then it’s a great platform to consider.
Twitter is one of the oldest ads platforms around. While it’s remained in the background compared to other social giants, if you’re looking for certain niche audiences like developers or crypto then it represent a great opportunity!
Get in touch
Discover which paid ads platforms our expert team would recommend for your business.
Already up and running? Free audits on us!
We limit ourselves to 3 new clients onboarded per month as a digital marketing agency so speak to us today to check availability.
Results we deliver
"Un-wasteful' PPC lead gen
421 leads / £1m value
A green waste management client worked with us across Google pay per click and Facebook social media advertising. In year 1 we delivered 421 leads valued at over £1m, dropping their cost per lead to below £50. Results were so strong, they even had to take a month off to scale the team and keep up with demand!
It takes 2 to snowball!
1x to 25x ROAS by month 2
A client selling both B2B and B2C wanted us to scale their Google PPC Ads. Starting at well below 1x ROAS, by month 2 we had already achieved £26k in sales revenue from just a £1k budget (25x ROAS)!
Surf’s up (so is ROAS!)
$1.6m from $59k ad spend
A popular surfboard company wanted to increase online sales. In Nov 2019 we delivered $146k worth of sales from just a $4k ad budget (a 33x ROAS). By Nov 2020 and with a $59k ad budget, we made them $1.6m (a 27x ROAS)!
B2B PPC bliss
£4k ad spend creates £59k leads
After a steady start in month 1 and 2, we earned one client looking for B2B leads £59k in months 3 and 4 – with just £4k investment from PPC (13.4x ROAS)!
0x-12x ROAS by month 2
A disruptor brand that re-sells used furniture wanted to bring in B2B leads and B2C sales across Facebook, Instagram and Google Ads. From a dead start, we earned them a 12x ROAS by month 2 and during the quietest time of the year.
A day to remember!
$7k ads to $137k revenue in one day
We’ve even earned one eCommerce client $137k in a single day, from just a $7k investment – yep, you read that right!
Our recipe for your success
Cross channel conquerors
We’re multi-channel masters! Our expertise across Google, Facebook/Instagram and LinkedIn means we’re always able to spot where the best opportunity lies for your business as an advertising agency covering both pay per click advertising and social media.
Creativity delivered by double
Genuinely creative content will inevitably outperform the rest. That’s why we’ll always come up with double the amount we actually use for any PPC advertising campaign. Creating 4 audience options for your campaign, we’ll brainstorm 8. Testing 5 image options, we’ll create 10! Need 10 headlines? We’ll write 20!! This process forces us to push our creativity.
Facebook tracking isn’t good enough. Google Ads analytics is too basic. We Snowballers utilise our own in-house software and third-party tech, costing us thousands each month, to have cleaner, deeper data. Just so that we can find that bigger competitive advantage for you!
As well as our 3 key principles, our campaign management is divided into two distinct phases
2x ROAS or less
Within this phase we have little to lose and lots to gain so want to vary our test variants broadly for max potential uptick. We invest close to 100% of your spend into testing.
Above 2x ROAS
Within this phase we want to protect the high performing campaigns and narrow our ab testing to smaller factors to further improve performance. We invest 80% of spend into what works and 20% into testing.
*The ROAS is based on return on ad spend, including our fee, looking at the previous 4 months. This figure is updated monthly. Sometimes it’s especially good, sometimes it drops down. Ultimately it keeps us honest to have it public!
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Tailor made reporting
As part of any package with Snowball Creations, we help to set up all conversion tracking and produce a complete, personalised paid ads report for you each month.
This gives you a quick overview on how your campaigns are performing, measures being taken by us to improve on current results, as well as any actions required from your side and lots more!
Sales so strong
Let us do what we’ve done for Hubba with your business.
Book in a call today to have a free audit over your existing campaigns or get started by discovering which channels are right to invest in for your business.
Upgrade your digital marketing Get snowballing
We are your complete, full service paid advertising agency here to support you from strategy to execution. From PPC ad to PPC campaign! We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us…it’s become second nature)!
We try our best to walk the walk of positive impact wherever we can and view technology as a great lever for creating positive impact at scale!
That’s why, 1% of our revenue as an agency, is donated to 1% For The Planet’s environmental parters.