Your Google
Advertising Agency
Three reasons not to miss out
Search monopoly
Searches are users looking to solve a problem, and 86% of online searches are through Google ads.
Commercial intent
Users searching through Google have a higher intent to buy something or solve a specific problem than any other digital advertising network.
Paid dominance
46% of clicks go to the top three paid Google Ads in search results, so natural SEO (Search Engine Optimisation) is not enough.
Results we deliver
421 leads / £1m value
A green waste management client worked with us across Google and Facebook. In year one, we delivered 421 leads valued at over £1m, dropping their cost per lead to below £50. Results were so strong that they even had to take a month off to scale the team to keep up with demand!
From $0 to $284k in four months
A B2C e-commerce client that struggled to ever find above a 2x ROAS from Google Ads with two previous agencies went on to see a massive $284k in sales from just $13.5k in ad spend once they started working with us.
1x to 25x ROAS by month two
A client selling both B2B and B2C wanted us to scale their Google Ads. Starting at well below 1x ROAS with paid searches, by month two we had already achieved £26k in sales revenue from just a £1k budget from Google PPC! This means that they had a 25x ROAS.
£4k budget = £59k in leads
After a steady start with their Google Ads campaigns in months one and two, we earned one B2B client £59k in leads in months three and four – with just a £4k budget from Google Ads! This gave them a ROAS of 13.4x.
$1.4m for B2B SaaS over nine months
A SaaS brand came to us with some basic Google Ads in place. They were desperate to scale but lacking the strategy or expertise to grow the account. After taking over the account, we totally revamped the campaign structure and as a result scaled from ~$25k p/m in sales up to $155k p/m.
671% conversion rate increase
A major skincare brand was driving $1m in sales each month, but several agencies failed to find them Google Ads returns. When comparing three weeks of our campaigns with the best period of their previous agency, it’s clear that we transformed their Google Ads account!
Best month in eight years
An established community management SaaS app had grown stagnant with Google Ads done to a very basic level. Over the next six months, we significantly reduced the cost per conversion and scaled the quantity of new customer sales. This led to them experiencing the best new sales growth in the eight-year history of the company.
Get in touch
Discover which paid ads platform our expert team would recommend for your business.
Already up and running? Free audits on us!
We limit ourselves to three new clients onboarded per month and cap our client base at twenty-five brands in total, so speak to us today to check our availability.
Our recipe for your Google Ads success
Cross-channel conquerors
We’re multi-channel masters! Our expertise across a variety of platforms means we’re always able to spot where the best opportunities lie.
Creativity delivered by double
Genuinely creative content will outperform the rest. That’s why we produce double the amount of content that we actually use. This process forces us to push our creativity in your ad campaigns.
The latest AI and technology
In-platform tracking isn’t good enough. AI brings superpowers to ad managers! We Snowballers utilise our own in-house software and third-party tech, costing us thousands each month, to have cleaner, deeper data and expand our creativity.
Our Google Ads campaign management is divided into two distinct phases
Experimental
4x ROAS or less
In this phase, we have little to lose and lots to gain so we want to vary our test variants broadly for max potential uptick across your ad campaigns. We invest 100% of your spend into testing.
Developmental
Above 4x ROAS
During this phase, we want to protect your high-performing Google campaigns and narrow our A/B testing to smaller factors to further improve. We invest 80% of spend into what works and 20% into testing.
*The ROAS is based on return on ad spend, including our fee, looking at the previous four months. This figure is updated monthly. Sometimes it’s especially good, sometimes it drops down. Ultimately, it keeps us honest to have it public!
Our amazing partners:
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Kieran Gregory
Tailor-made reporting
As part of any Google Ads package that you take out with our agency, we help to set up all conversion tracking across Google Analytics and Google Ads. We also produce a complete, personalised Google Ads report for you each month to cover your PPC management.
This gives you a quick overview of how your campaigns are performing, which measures are being taken by us to improve on current results, and any actions required from your side! We aim to be a transparent Google Ads agency for you.
Ready to chat?
Book a call today to have a free audit of your Google account and all existing Google search, shopping, YouTube, and display ads.
Discover which channels beyond Google might be right to invest in for your business.
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Get snowballing
We are your complete, full-service Google Ads agency and so much more. We’re here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us…it’s become second nature)!