Your Google
advertising agency
Awash with low hanging fruit thanks to the high commercial intent behind each Google search.
Google - Three reasons to invest
Search monopoly
86% of online searches are through Google ads. Searches are just users looking for a solution to a problem.
Commercial intent
Users searching through Google have the highest intent to buy or solve the specific problem in mind than any other digital advertising network.
Paid dominance
46% of clicks go to the top three paid Google ads in search results. Natural SEO (Search Engine Optimisation) is not enough.
Get in touch
Google ads campaigns are often the right answer, but social media marketing can’t be forgotten too.
Discover which paid ads platform our expert team would recommend for your business.
Already up and running with Google ads? Free audit of your account on us!
We limit ourselves to 3 new clients onboarded per month so speak to us today to check availability.
Results we deliver
"Un-wasteful' lead gen
421 leads / £1m value
A green waste management client worked with us across Google ads and Facebook. In year 1 we delivered 421 leads valued at over £1m, dropping their cost per lead from PPC advertising to below £50. Results were so strong, they even had to take a month off to scale the team and keep up with demand!
It takes 2 to snowball!
1x to 25x ROAS by month 2
A client selling both B2B and B2C wanted us to scale their Google Ads. Starting at well below 1x ROAS with paid search, by month 2 we had already achieved £26k in sales revenue from just a £1k budget (25x ROAS) from Google PPC!
Surf’s up (so is ROAS!)
$1.6m from $59k budget
A popular surfboard company wanted to increase online sales. In Nov 2019 we delivered $146k worth of sales from just a $4k ad budget (a 33x ROAS). By Nov 2020 and with a $59k ad budget, we made them $1.6m (a 27x ROAS)!
B2B bliss
£4k budget = £59k leads
After a steady start with their Google ads campaigns in months 1 and 2, we earned one client looking for B2B leads £59k in months 3 and 4 – with just £4k budget (13.4x ROAS) from Google ads!
Marketplace scaling
0x-12x ROAS by month 2
A disruptor brand that re-sells used furniture wanted to bring in B2B leads and B2C sales across Facebook, Instagram and Google Ads. From a dead start, we earned them a 12x ROAS by month 2 and during the quietest time of the year.
Night and day
671% conversion rate increase
A major skincare brand driving $1m’s p/m, but several agencies failed to find them Google Ads returns. Comparing 3 weeks of our campaigns with the best period of the past agency, we transformed their Google Ads account!
Our recipe for your success
Cross channel conquerors
We’re multi-channel masters! Our expertise across Google ads, Facebook/Instagram ads and LinkedIn ads means we’re always able to spot where the best opportunity lies for your business.
Creativity delivered by double
Genuinely creative copy will inevitably deliver the highest click through rates with Google ads. That’s why we’ll always come up with double the amount we actually use as your PPC agency. Writing 4 descriptions for your pay per click campaign, we’ll brainstorm 8! Need 20 headlines for your PPC? We’ll write 40!! This process forces us to push our creativity in the copy with your online advertising.
Technology enabled
Facebook tracking isn’t good enough. Google Ads analytics is too basic. We Snowballers utilise our own in-house software and third-party tech, costing us thousands each month, to have cleaner, deeper data. Just so that we can find that bigger competitive advantage for you!
As well as our 3 key principles, our campaign management is divided into two distinct phases
Experimental
2x ROAS or less
Within this phase we have little to lose and lots to gain so want to vary our test variants broadly for max potential uptick. We invest close to 100% of your spend into testing.
Developmental
Above 2x ROAS
Within this phase we want to protect the high performing campaigns and narrow our ab testing to smaller factors to further improve performance. We invest 80% of spend into what works and 20% into testing.
*The ROAS is based on return on ad spend, including our fee, looking at the previous 4 months. This figure is updated monthly. Sometimes it’s especially good, sometimes it drops down. Ultimately it keeps us honest to have it public!
Our amazing partners:
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Kieran Gregory
Tailor made reporting
As part of any package with Snowball Creations as your Google Adwords agency, we help to set up all conversion tracking across Google Analytics and Google Ads. We also produce a complete, personalised Google Ads report for you each month to cover your PPC management.
This gives you a quick overview of how your campaigns are performing, measures being taken by us to improve on current results, as well as any actions required from your side and lots more! We aim to be a transparent Google ads agency for you.
Ready to chat?
Book in a call today to have a free audit over your google account and all existing Google search campaigns, shopping campaigns, youtube and display.
Discover which channels beyond Google might be right to invest in for your business.
Upgrade your business Get snowballing
We are your complete, full-service Google ads agency and so much more. Here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us…it’s become second nature)!
We try our best to walk the walk of positive impact wherever we can and view technology as a great lever for creating positive impact at scale!
That’s why, 1% of our revenue as an agency, is donated to 1% For The Planet’s environmental parters.