Your Trusted Google
PPC agency
Google advertising offers businesses the best opportunities to scale their digital marketing via paid channels, which is why it’s a good idea to work with a digital marketing agency. The best Google Ads agency will be able to assist you with online advertising through Google ad campaigns and other forms of digital marketing.
Three reasons not to miss out
Search monopoly
86% of online searches are through Google. Since searches are just users looking to solve a problem, you can use a Google PPC agency to improve your business's digital presence, reach your targeted audience, and increase website traffic.
Commercial intent
If a user uses Google, the chances are that they have a high intent to buy a product or solve a problem. So, by investing some of your ad budget into a Google PPC strategy, your ad campaigns can performs really well.
Paid dominance
Nearly 50% of clicks go to the top three paid Google search ads. While natural SEO is great, it's not enough. You need to be leveraging paid ads by doing keyword research, implementing a digital marketing strategy, and looking into Google Ads agencies.
Our results!
421 leads valued at over £1m
We assisted a green waste management company with their Google and Facebook Ads. Within just one year, we had delivered 421 leads valued at over £1m, and a cost per lead below £50. The company even had to take some time off to scale their team in order to keep up with the growing demand!
From $0 to $284k in four months
An e-commerce client had trouble reaching a ROAS above 2x through Google search ads, despite working with two previous Google Ads agencies. When we started working with them, they yielded $284k in sales from just $13.5k ad spend.
From 1x to 25x ROAS in two months
A client in both the B2B and B2C industries wanted help scaling their Google Ads campaigns. They started with a ROAS below 1x, but by the second month, we had helped them reach a 25x ROAS from Google PPC! They were making £26k while just spending £1k.
£4k budget yields £59k in leads
A client wanting more B2B leads had a decent Google Ads campaigns within their first two months, but within months three and four, we ended up getting them £59k in leads on just a £4k budget, meaning that our Google Ads agency helped them achieve a 13.4x ROAS.
$1.4m for a B2B SaaS brand over nine months
A SaaS brand had Google Ads set up to a limited extent, but didn’t know how to scale or how to come up with a solid Google Ads strategy. When our internet marketing agency started working with them and revamped their campaigns, they ended up going from around $25k a month to $155k a month.
671% conversion rate increase
Despite earning £1m a month, a major skincare brand failed to see Google Ads returns when working with other Google Ads agencies. When looking at our results within three weeks compared to their previous results, it’s clear that our strategy worked wonders!
Best month in eight years
An established SaaS app company realised that their Google Ads had stopped giving them results. Over the next few months, we worked on reducing their cost per conversion and scaling their new customer sales. The company ended up experiencing the best new sales growth in their eight-year history.
Contact us today
Discover how our digital marketing agency can help your company with Google PPC ads as well as other services like social media marketing.
And if you’re already up and running, we’ll do a free audit for you!
We only take on three new clients a month and limit ourselves to a total of twenty-five brands at once, so contact us today to check our availability!
How we make Google PPC Ads succeed
Multi-channel experts
Why stop at Google PPC ads when you can implement other marketing strategies like social media marketing as well? We have experience across a variety of platforms, which places us in the best position to help your business.
Our content is twice as nice
Instead of just producing the content we need, we produce double the content we actually use. This allows us to push our creativity and come up with unique content that will outperform the rest.
We invest in the latest AI and technology
In-platform tracking doesn’t cut it anymore – to really make the most of your ad campaigns, we need to use AI and the latest tech. That’s why we invest thousands each month into our own in-house as well as third-party tech to give us cleaner data and improve our creativity.
Our Google Ads campaign management is divided into two phases
Experimental
4x ROAS or less
During this phase, we invest 100% of your ad spend into testing different variants so that we can discover which ads work best for your business. There’s little to lose and lots to gain!
Developmental
Above 4x ROAS
Once we’ve discovered which Google Ads campaigns perform well, we want to protect them, so during this phase 80% of your budget will go to high-performing campaigns and the remaining 20% will go to further A/B testing to narrow down which factors we can improve upon.
*We work your ROAS out monthly and include our ad fee in this figure. We also base it on the return on ad spend for the previous four months. Ultimately, we believe it keeps us honest to have it public, since the figures do tend to rise and fall!
Our amazing partners:
They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!
Kieran Gregory
Tailor-made reporting
When you work with Snowball Creations, we will set up all conversion tracking across Google Analytics and Google Ads. You will also receive a detailed Google Ads PPC report each month that will contain helpful information about your PPC management.
This report will give you an in-depth look at how your campaigns are performing, what we’re doing to improve your results, and whether we need anything from you. Our goal is to be a transparent digital marketing agency.
Ready to take the next step?
Book a call today to have a free audit of your Google account and all existing Google search campaigns, shopping campaigns, YouTube, and displays.
Discover which channels beyond Google might be right to invest in for your SaaS business.
Upgrade your business
Get snowballing
We are your complete, full-service Google Ads agency agency here to support you from strategy to execution. We love scaling sales so fast that they start to snowball . . . which is how we got our name!