Snowball OS Most agencies have a chatbot. We built an operating system.
Snowball OS is our own software for running paid ads. It connects every ad account, holds everything we know about your business and puts Atlas, our in-house AI, on the grunt work. An ads manager with 10+ years in paid media still makes every call, now with a machine’s speed and the whole agency’s memory behind it. Every part of it is built to get more profit from every pound you spend, at any scale.
- get_client_context
- questionnaire · strategy, 12 sections · proposal
- 2 monthly reports · 12 creative feedback rules
- 3 recorded calls and their agreed actions
- 8 recent Slack and email messages
- run_lever_checks weekly, last 30 days
- 13 checks across Google and Meta
- 76 account changes · 500 negatives · 200 search terms
- 13 Meta campaigns · 25 placements · 25 audiences
- findings to Alizée, who decides what changes
The problem with AI on its own
AI on its own is wrong all the time. You just can’t see it.
Its mistakes hide in the account instead of announcing themselves. And paid ads is an auction against competitors who are optimising every day, so every hidden mistake is ground they take from you.
01
It gives you the market’s average
A general-purpose model has read every blog post about Google Ads, so it recommends what most advertisers already do. In an auction, doing what everyone else does is how you pay the same as everyone for worse results.
02
It makes mistakes it cannot see
It does not know your margins, your sales cycle, which leads your sales team rejected last month or what you tested last year. So it still gets simple jobs wrong, like a search term review, and tells you with total confidence. Nobody catches it, so the next session builds on the mistake. We see the damage in audits of accounts that come to us.
03
Your cash is on the line
Paid media spends real money every day. Settle for an approach that is 60% less optimal and the gap comes straight off your bottom line, every month, at the scale you spend. Leave the AI unsupervised and it gets worse, because the losses stay hidden until they have compounded.
The best answer is AI working for a senior ads manager. That is what we built.
Meet Atlas
The AI inside Snowball OS
Atlas is our in-house AI. It blends several frontier models, gives each one the work it does best, and surrounds them with four things no chatbot has.
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01
Our brains
A 788-rule playbook built from 463 questions across 17 recorded calls, where we took apart exactly how we bid, structure accounts, judge lead quality, scale, audit and report.
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02
Your business
Every call, questionnaire answer, strategy, report, email thread and creative comment about your account, loaded before Atlas touches anything.
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03
Your live accounts
Connected to Google Ads, Meta, LinkedIn and Microsoft Ads through our own MCP servers: 71 tools that read performance, run checks and make changes.
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04
A senior ads manager
Atlas works inside an ads manager’s session, on the accounts that manager runs. It proposes. They decide.
- Knows how good ads are run A chatbotThe internet’s average advice Atlas + ads managerOur 788-rule playbook
- Knows your business A chatbotWhatever you paste in Atlas + ads managerEvery call, questionnaire, report and thread
- Sees your live accounts A chatbotNo Atlas + ads managerGoogle Ads, Meta, LinkedIn, Microsoft Ads
- Works to a routine A chatbotWhen you remember to ask Atlas + ads manager27 lever checks, weekly to quarterly
- Checks before it spends A chatbotNo Atlas + ads managerBudget changes and launches wait for a confirm
- Keeps a record A chatbotNo Atlas + ads managerEvery action logged, before and after
- Answers to you A chatbotNobody Atlas + ads managerAn ads manager with 10+ years
The data layer
Great data is the backbone
AI is only as good as what it knows. So we built a data layer that holds how we run ads and everything about your business, and it fills itself.
463
Questions
asked across 17 recorded calls to get how we run ads out of our heads and into Atlas.
788
Playbook rules
on how we bid, structure accounts, judge leads, scale, audit and report.
2.4M
Words of client context
from calls, questionnaires, reports and creative feedback, searchable client by client.
251
Hours of calls
transcribed, summarised and indexed, with every agreed action pulled out.
320
Onboarding questions
shown only for the platforms you use.
£29.2M
Ad spend tracked
with every campaign synced from the ad platforms every night.
What flows in
Nothing waits for someone to remember to upload it. It arrives on its own and is ready before your next call.
- Every recorded call, as it finishes
- Your onboarding questionnaire
- Email threads, every 30 minutes
- Shared Slack channels
- Your strategy and proposal
- Every monthly report
- Every creative comment you leave
- Ad platform data, every night
- Store revenue for ecommerce brands
How we work with Atlas
Atlas does the grunt work. Your ads manager makes the calls.
We built our own MCP servers, so every ads manager works on your accounts with Claude, straight out of Snowball OS, with your full context loaded before the first question.
What Atlas does
- Reviews hundreds of search terms a week and flags the waste
- Checks budget pacing and the split across campaigns
- Runs 27 lever checks, weekly, monthly and quarterly
- Pulls every call, report and comment before a decision
- Drafts reports, ad copy and strategy for a human to finish
- Audits a whole account in minutes, not days
What your ads manager does
- Sets the strategy and the targets with you
- Judges lead quality with your sales team
- Catches the mistakes AI makes, before they cost you
- Confirms every change that spends, launches or deletes
- Talks to you, every week if you want
22,000+
Atlas tool calls
made by our ads managers in the last 90 days.
2,500+
Live account changes
in the same 90 days, every one logged.
71
Ads tools
across Google Ads, Meta, LinkedIn and Microsoft Ads.
Guardrails, built into the software
- Budget changes, launches, switching things back on and deletions are previewed first and wait for an ads manager to confirm.
- New Google campaigns and ads go live paused.
- Every action is logged with its before and after values.
- Each ads manager can only reach the clients they run.
- Meta results are always reported on 7-day click, 1-day view.
Inside Snowball OS
Your side of Snowball OS
You get your own login. These are real screens from a real client’s portal, with their name and every money figure blurred.
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Screen 01
Live performance
Spend, leads and sales across every platform, against the period before, with the funnel from impression to closed deal. Updated every morning and there whenever you want it, not once a month.
Snowball OS / Client portal, live performance
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Screen 02
Monthly reports
On the 1st, Atlas drafts your report from the numbers and everything that happened that month. Your ads manager rewrites it, a second person reviews it, and only then does it reach your inbox and your portal.
Snowball OS / Monthly report, trends and funnel
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Screen 03
Paid ads strategy
Written from your questionnaire, your calls and our playbook, then finished by your ads manager: audiences, creative, a plan for every platform, tracking, landing pages and a phased roadmap.
Snowball OS / Paid ads strategy
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Screen 04
Media budget planner
Your budget by platform and product, next to what is actually running today. If a live budget drifts from the plan, your ads manager is told on Monday morning.
Snowball OS / Media budget planner
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Screen 05
Onboarding questionnaire
One brief, given once. 320 questions, shown only for the platforms you use and pre-filled by AI from what we already know. Every answer goes straight into the data layer.
Snowball OS / Onboarding questionnaire
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Screen 06
Creative review
Every ad Snowball Studios makes for you lands on one board. Approve, park or reject each variant, and every comment becomes a standing rule for the next batch.
Snowball OS / A creative card and its verdicts
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Screen 07
Invoices and billing
Invoices, receipts and your card in one place, billed through Stripe. Your second payment is timed from the day your ads go live, not the day you signed.
Snowball OS / Invoices and payment method
Scroll or click to step through the seven screens
Snowball OS / Client portal, live performance
Snowball OS / Monthly report, trends and funnel
Snowball OS / Paid ads strategy
Snowball OS / Media budget planner
Snowball OS / Onboarding questionnaire
Snowball OS / A creative card and its verdicts
Snowball OS / Invoices and payment method
Everything in your portal
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Overview
Your package, contacts, links and shared Drive folder.
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Live performance
Every platform, updated every morning.
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Creative performance
Your best-performing ads, ranked.
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Monthly reports
Written, reviewed twice, with the numbers as CSV.
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Paid ads strategy
The full document, always the latest version.
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Media budget planner
The plan in force next to what is live, as a PDF.
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Your package
What you are signed up to, and what changes when.
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Production line
Approve, park or reject every creative.
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Media library
Every asset in every ratio, by month.
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Questionnaire
Your brief, pre-filled and saved as you go.
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Invoices and card
Receipts, invoices and your card, via Stripe.
What it means for you
Better ads, and a better agency to work with
Snowball OS makes our ads managers faster and sharper. It also takes the hassle out of working with an agency.
Reporting you can open any day
A dashboard updated every morning, and a written report every month that two of us have checked before you read it.
No chasing, no admin
Invoices, receipts and your card sit in your portal. Plan changes switch on the date you agreed, without a reminder from anyone.
Creative in one place
Approvals, comments and every finished asset in every ratio, on one board instead of forty emails.
A brief you only give once
Every call and answer is remembered, so you never explain your business twice.
Working with Snowball Creations stays simple, easy and profitable.
The people
The ads managers Atlas works for
Every account is run by an ads manager with 10+ years in paid media. Atlas makes each of them faster. It replaces none of them.
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Max Sinclair
Founder · London, UK
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Olwyn Walsh
Paid Ads Team · Brighton, UK
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Alizée Varloud
Paid Ads Team · Dubai, UAE
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Joe Hoppe
Paid Ads Team · Portsmouth, UK
What you're wondering
Is Atlas just ChatGPT with a new name?
No. Atlas blends several frontier models and gives each one the work it does best, from reading a month of performance data to reviewing search terms and drafting your report. What makes it Atlas is everything around those models: our playbook, the full context on your business, live access to your ad accounts through our own software, and a senior ads manager directing every session.
Does Atlas change my ads on its own?
No. Atlas works inside an ads manager’s session, on the accounts that ads manager runs. Budget changes, launches and deletions are previewed and wait for an explicit confirm, new Google campaigns go live paused, and every action is logged with its before and after values.
What happens to my data?
It works for your account. Your context is searched on its own, ads managers can only reach the clients they run, and every action is logged. The playbook is what we have learned across every account we have run; your own data is only used on yours.
Do I get access to Snowball OS?
Yes. You get a login to your client portal: live performance updated every morning, monthly reports, your strategy, your media budget plan, creative approvals, your media library, invoices and your card.
Does Snowball OS cost extra?
No. It comes with working with us, for every client.
Next
See what Atlas and a senior ads manager would do with your account
Tell us about your business and your ad spend. We will come back with what we would change first, and why.
Or book a call with MaxEnquire
