OpenAI ads are rolling out
Shoppers now ask ChatGPT what to buy.
Be the answer.
Advertising has just landed inside ChatGPT, the biggest opening in paid media for a decade. We're getting set up to run ChatGPT (OpenAI) ads for online stores, so your product comes up the moment a shopper asks ChatGPT what to buy.
- Land in the answer while shoppers are still choosing
- Lock in low CPCs before the channel gets crowded
- Run by a team that has scaled stores across Meta, Google and TikTok
Join the ChatGPT ads waitlist
Tell us about your store and we'll get you live as soon as we can run ChatGPT ads for e-commerce. No spam, no obligation.
The opportunity
What are ChatGPT ads, and why now?
ChatGPT ads (also called OpenAI ads) put your products inside the tool shoppers now use to decide what to buy. After years with no ads at all, OpenAI has started placing sponsored results in ChatGPT, and it is rolling out to more advertisers market by market.
Where product discovery happens now
Shoppers used to scroll a feed or search a marketplace. Now they ask ChatGPT what to buy, what to gift, and which option is best. Your product sits inside that answer, right as they choose.
People already in a buying mood
ChatGPT's free and Go tiers reach hundreds of millions of people, many of them asking for product picks, comparisons and gift ideas. That demand is sitting there waiting to be claimed.
From answer to checkout
Each ChatGPT ad pairs a product image with a dynamic button like "shop now", so a "what should I buy" question can turn into a sale in a single tap.
The best time to learn a new ad platform is before everyone else does
When Meta and Google Shopping ads were new, the first stores in paid the lowest CPCs and learned the platform before everyone piled in. ChatGPT ads are at that exact moment now, and the pilot is still rolling out market by market.
Join the waitlist and we'll get you live the moment we can run e-commerce campaigns inside ChatGPT.
Why run ChatGPT ads with Snowball?
We've scaled online stores from seven to nine figures across Meta, Google and TikTok, and we treat every new channel the same way: get in early, learn its quirks, and turn it into a profitable sales channel. ChatGPT is next. First we find the products, offers and creative that sell (Finding the Fit), then we put spend behind what's hitting your ROAS targets (Scaling the Spend).
No long contracts, and our performance is public. We're doing the early legwork on ChatGPT ads now, so you don't have to.
Running a B2B company instead? See our B2B ChatGPT ads page.
Our two-step approach to producing pulse-pounding profits from your paid ads
Many clients come to us frustrated and skeptical, with lackluster results from paid ads.
We've even heard horror stories about agencies that 1) mislead clients about their return on ad spend, 2) purposely obscure their "meh" results with hazy data, or 3) even use existing customer sales to prop up poor results from paid campaigns. The nerve.
Compared to the other guys, Snowball feels like a crisp taste of fresh air. Like James Bond (hey, our founder is British too!), our two-step approach is elegant, intelligent, and devastatingly effective.
PRE-PROFITABLE
FINDING THE FIT
- Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick
- Invest 100% of spend into testing
POST-PROFITABLE
SCALING THE SPEND
- Protect and maintain your highest-performing strategies and campaigns
- Invest 80% of spend into what’s working and 20% of spend into creating your next big win
PRE-PROFITABLE
FINDING THE FIT
- Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick
- Invest 100% of spend into testing
POST-PROFITABLE
SCALING THE SPEND
- Protect and maintain your highest-performing strategies and campaigns
- Invest 80% of spend into what’s working and 20% of spend into creating your next big win
STAGE 1: First, we figure out what targets, messaging, and ad creative work with your target audience. This is the experimental Finding the Fit phase. Until we get your ads performing at a consistently solid return on your ad spend, this is where we'll stay.
STAGE 2: Once we start achieving satisfying returns, we'll move to Scaling the Spend. In this second phase, we protect and perfect your highest performers so they keep delivering for you. At the same time, we narrow our testing focus to identify new and promising areas of expansion.
Our performance is always public
Snowball E-commerce clients are currently averaging…
"How do you calculate the Return on Ad Spend (ROAS) in this graphic?"
Great question.
The ROAS above is based on total client ad spend over the previous four months — including our fee, of course. We update this public figure every month, because we're proud of the results our clients are getting, and we've got nothing to hide.
Wouldn't it be useful to know the answers to questions like…
- When ChatGPT ads open up, how do we show up the moment a shopper asks what to buy?
- Which products and offers should we put in front of ChatGPT’s high-intent audience first?
- How will ChatGPT ads sit alongside our Google, Meta and TikTok spend, and what budget should we hold back to test?
- What creative and copy will earn the click inside a ChatGPT answer?
- How do we measure true ROAS from a brand-new channel from day one?
Already running paid campaigns? Your questions might sound more like…
- We’re scaling on Google and Meta. Is ChatGPT the channel we should be first into?
- How do we test a new platform without disrupting the campaigns already making us money?
- What’s the real cost of waiting until ChatGPT ads are crowded and expensive?
Client results
"Some of the best months of sales in our company's history"
"I'm always cautious when starting with a new agency. I've had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they're fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads.
They've taken the time to get to know our business, learn the metrics and the phrases, so they can help us make paid ads work for us. Thanks to the Snowball Creations team, we've re-accelerated growth. We've had some of our best months of sales in our company's history."
Doing good? Make your ads do great
The paid media agency for purpose-driven brands
Let's just save us both some time by telling you who we DON'T serve.
We don't work with:
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Vape and e-cigarette brands
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Oil companies
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Online gambling sites or casinos
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Firearm and weapons dealers
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DICKS
(unless you make them, like our client The Natural Love Company)
Why? Because we care about who we scale. We choose to work with clients whose products solve problems — from eco-friendly dildos (did you think we were joking?) to gorgeous handcrafted furniture, to software that brings people together.
If you're in the business of bettering humanity, we'd love to snowball your results from paid traffic.
No long contracts & no hassles
Like you, we're only interested in working together as long as we're delivering the results you need.
Instead of locking you into a long-term contract, or promising returns wayyyy down the road, we ask for an initial 3 month commitment and then 1 month's rolling notice if you want to stop our work together. Results typically take 3-9 months to fully materialize, with the initial period often feeling like a work in progress. But you should be free to leave if you need to.
You'll never be pushed to throw out your current ad account setup to "start fresh" — instead, we'll walk you through the improvements we make on your behalf.
Get powerful creative (and more of it) when you include a Snowball Studios project
EXPLORE / HUMAN TALENT MEETS AI EFFICIENCY
Scroll-stopping images are our middle name. Our gifted in-house designers and full-time video editor explore, refine, and flesh out campaign concepts with the help of generative AI tools like Midjourney, ChatGPT, ElevenLabs, and more. By combining our creativity with your brand data insights and a little bit of AI assistance, we're able to develop on-brand, conversion-ready creative at a fraction of the cost.
EXPLORE / DATA-DRIVEN CREATIVE TESTING PROCESS
We don't know what creative will work best for your brand… yet! And we're proud to say that. Instead of shoving your logo into tired templates, we come up with tons of new ideas. Then we test those ideas broadly and deeply, analyze the content that produces the best results, and let the data guide us to success.
EXPLORE / DOUBLE THE DELIVERABLES
Truly unique content always outperforms. That's why we produce double the amount of content we actually use — so only the A-players make it into your campaigns.
Get our honest opinion on your ads
Book your free, no-pressure account audit call to hear why Snowball clients say things like, "We've had a bunch of agencies, but you're the ones who pulled back the curtain."