Research

Paid advertising statistics and benchmarks, every figure linked to its source and dated. Free to cite with a link back.

Stop Chasing Cheap Clicks 2026: CPA by CPC in B2B Search

Snowball Creations' study of eight B2B Google Ads accounts: cost per acquisition by CPC bucket, brand and non-brand, every figure linked to its method.

$181.91 USD Non-brand CPA on low-CPC search terms, eight B2B Google Ads accounts (Snowball Creations client data)

Updated 26 Oct 2026 · 1 source

LinkedIn Ads Statistics 2026: Revenue, Members, Benchmarks

LinkedIn revenue from Microsoft's filings, members with the registration caveat, Dreamdata's 2026 benchmarks and budget floors, every figure linked and dated.

$19,817m USD (+11%) LinkedIn revenue, Microsoft fiscal year ended 30 June 2026 (every LinkedIn business, not ads alone)

Updated 25 Oct 2026 · 10 sources

Social Media Advertising Statistics 2026: Key Figures

UK social reach and spend, Meta's auction numbers and the 2026 Facebook benchmarks, every figure linked to its source with the date it was read.

£11.5bn (28% of UK digital) UK social media ad spend, full year 2025

Updated 24 Oct 2026 · 10 sources

Google Ads Statistics 2026: Facts and Figures Marketers Need

Google's own click and price changes, the 2026 search benchmarks, UK search spend and share, each figure hyperlinked to its source with the date it was read.

+13% clicks, +3% cost per click Google Search paid clicks and cost per click, change year on year, quarter ended 30 June 2026

Updated 2 Oct 2026 · 10 sources

PPC Statistics 2026: Key Benchmarks Across Platforms

Current PPC benchmarks for search, Meta and Amazon, every figure hyperlinked to its source with the date it was read.

$5.42 USD Average search cost per click, all industries, 2026 edition

Updated 25 Sept 2026 · 7 sources

Paid Advertising Statistics 2026: UK and Platform Benchmarks

The UK and platform paid advertising figures for 2026, each hyperlinked to its source with the date it was read and the currency stated.

£40.5bn UK digital advertising spend, 2025

Updated 18 Sept 2026 · 7 sources