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OpenAI ads are rolling out

Your buyers now ask ChatGPT what to use.
Be the answer.

Advertising has just landed inside ChatGPT, the biggest opening in paid media for a decade. We're getting set up to run ChatGPT (OpenAI) ads for B2B brands, so your name comes up the moment a buyer asks ChatGPT which tool or vendor to pick.

  • Show up while buyers are still building their shortlist
  • Lock in low CPCs before your category fills up
  • Run by a team that has scaled B2B brands across Google, LinkedIn and Meta

Join the ChatGPT ads waitlist

Tell us about your brand and we'll get you live as soon as we can run ChatGPT ads for B2B. No spam, no obligation.

The opportunity

What are ChatGPT ads, and why now?

ChatGPT ads (also called OpenAI ads) put your brand inside the tool your buyers now use to research software and vendors. After years with no ads at all, OpenAI has started placing sponsored results in ChatGPT, and it is opening to more advertisers market by market.

THE PLACEMENT

Where vendor research happens now

Buyers used to open ten tabs and a review site. Now they just ask ChatGPT which tool or vendor fits their needs. Your ad sits inside that answer, exactly as they build the shortlist.

THE REACH

Decision-makers, not just clicks

ChatGPT's free and Go tiers reach hundreds of millions of professionals who lean on it for work every day. They are scoping solutions right now, and almost none of your competitors are advertising there yet.

THE FORMAT

From answer to booked demo

Each ChatGPT ad carries an image and a dynamic button like "learn more" or "sign up", so a buyer researching your category can be on your demo page in a single click.

The best time to learn a new ad platform is before everyone else does

When Google and LinkedIn ads were new, the first B2B advertisers locked in cheap clicks and learned the platform while competitors waited. ChatGPT ads are at that exact moment now, and the pilot is still rolling out market by market.

Join the waitlist and we'll get you live the moment we can run B2B campaigns inside ChatGPT.

Why run ChatGPT ads with Snowball?

We've scaled B2B brands from seven to nine figures across Google, LinkedIn and Meta, and we treat every new channel the same way: get in early, learn its quirks, and turn it into a predictable pipeline engine. ChatGPT is next. First we find the angles and audiences that book demos (Finding the Fit), then we put spend behind what's working (Scaling the Spend).

No long contracts, and our performance is public. We're doing the early legwork on ChatGPT ads now, so your team doesn't have to.

Running an e-commerce store instead? See our e-commerce ChatGPT ads page.

What's so special about Snowball ChatGPT ads?

Three reasons our ChatGPT campaigns bring B2B teams qualified buyers (🥳) instead of burning budget on the wrong clicks (😰).

DIFFERENCE 1

We start where the buying intent lives.

ChatGPT ads reach people mid-decision, comparing tools and asking which vendor fits. We build campaigns around those high-intent questions instead of spraying budget at cold audiences, so your spend lands on buyers already scoping a purchase.

DIFFERENCE 2

We target the accounts worth winning.

Most B2B accounts are set to target far too broadly, which feels efficient but quietly burns budget on the wrong people. We narrow in on the roles and companies most likely to buy, then keep refining as we learn which messages move them. The payoff is steadier pipeline at a lower cost per opportunity.

DIFFERENCE 3

We measure to revenue, not vanity clicks.

Plenty of agencies (and AI tools) can hand you a pile of cheap clicks, but clicks don't close. We track the journey from ad to demo to closed deal and feed it back into your CRM, so you can see what's actually driving revenue and where to push next.

Our performance is always public

Snowball clients are currently averaging…

5.1x

"How do you calculate the Return on Ad Spend (ROAS) in this graphic?"

Great question.

The ROAS above is based on total client ad spend over the previous four months — including our fee, of course. We update this public figure every month, because we're proud of the results our clients are getting, and we've got nothing to hide.

SaaS developer working with headphones on — Snowball Creations clients
Hands typing — Stefan, Testpad — SaaS Snowball Creations testimonial
"After trying, and failing, to DIY Google Ads, it was a joy to work with Max and team."

"They combine professionalism with fun and creativity and a scientific approach that drills into what does and doesn't work in the complicated world of advertising."

Stefan, Testpad

Client results

"Some of the best months of sales in our company's history"

"I'm always cautious when starting with a new agency. I've had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.

I love working with the team, they're fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads.

They've taken the time to get to know our business, learn the metrics and the phrases, so they can help us make paid ads work for us. Thanks to the Snowball Creations team, we've re-accelerated growth. We've had some of our best months of sales in our company's history."

Developer reviewing SaaS code — no dark patterns at Snowball Creations

No dark patterns, code smells or sh*tty contracts here

Like you, we're only interested in working together as long as we're delivering the results you need.

Instead of locking you into a long-term contract, or promising returns wayyyy down the road, we ask for an initial 3 month commitment and then 1 month's rolling notice if you want to stop our work together.

Actionable advice on your ads is just a couple clicks away

Elevate your paid media performance, not your blood pressure. Tell us all the ways you're disappointed in your ad performance, and we'll tell you what we'd do to fix it — whether you hire us or not.