SaaS

Everything You Need for a Professional LinkedIn Ads Column Setup

LinkedIn is the go-to advertising platform for most B2B businesses, and for good reason! With its detailed data about a person’s work experience and business, LinkedIn is the ideal platform for building out the perfect audience for your LinkedIn ad campaigns.  That being said, ad campaigns are all about data, and that’s where things get …

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The North Pole of LinkedIn Ads: Cold Audiences

So, you’ve decided to enter the show-stopping world of LinkedIn Ads, but you feel as clueless as a cat in a dog show. I’ve got good news and better news.  The good news is that you’re not alone. Loads of people are intimidated by the idea of running LinkedIn ads. The better news is that …

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A Step-by-step LinkedIn Remarketing Tutorial

LinkedIn isn’t like other social media platforms where you simply spend hours engaging with cat videos and commenting on your friends’ posts. Sure, it is a social network, and it is great for forming connections with fellow LinkedIn members, but it’s also so much more than that. Because of LinkedIn’s unique nature of focusing on …

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Unleashing the Magic of LinkedIn Ads Tracking

The realm of LinkedIn Ads is as glorious as it is confusing. But don’t worry: I’ve volunteered to guide you through this mythical landscape and help you harness the magic powers that tracking your LinkedIn ads can give your business.  There’s no need to don your hat and go digging for treasures, because I’m going …

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How to Use LinkedIn Ads for B2B

B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …

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A Pre-Launch Check List For Paid Ads [Everything you NEED]

A Pre-Launch Check List For Paid Ads [Everything you NEED]

Today, I’m going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they’re with Google, Facebook, Instagram, or LinkedIn. The list will include all the stuff that you need in place before launching your paid advertising campaigns. In case you’re …

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How Boost Your Google Ads Quality Score

How to boost your Google Ads Quality Score (and why it’s so low!!!)

You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …

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PPC for SaaS companies. SaaS ppc.

PPC Keyword Strategy For SaaS Companies

We love working with SaaS (Software as a service) companies because they’re usually built to make people’s or businesses’ lives easier! It’s software, as a solution to an existing problem. But the SaaS industry is highly competitive. We all know the figures around how likely a start-up is to succeed in their first 5 years, …

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