Tech

How Broad Should Your Google Ads Keywords Be??

Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …

How Broad Should Your Google Ads Keywords Be?? Read More »

Digital marketing: Keyword research for tech businesses using Google Ads

PPC Keyword Strategy For Tech Companies

Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But which of those companies break through and become game-changing, household names is all down to effective marketing. These days, more and more companies are realising the power of PPC advertising. …

PPC Keyword Strategy For Tech Companies Read More »