Scalability
At a combined user base of over 3.8 billion, Facebook and Instagram dominate our daily online usage as social media platforms.
Technology pioneers
Facebook’s AI algorithm combined with third-party tracking software allow for nuanced and unique retargeting opportunities.
Scale + tech = ROI
The biggest data sets and most advanced advertising tools mean great returns on investment with the largest potential audience.
RESULTS WE DELIVER
Results we deliver
From believing that ads don’t work, to $2.3m in sales
$124k from $11k
in one week
In the build-up to Christmas we worked with an e-commerce client on building some special offers. These performed way above the client’s expectations as we generated $124k of revenue in just one week of the sale, from only $11k in ad spend. The success was evident as we completely sold out of five of their top-selling products!
From $0 to $4m sales with $0.5m ad spend
A US e-commerce brand struggled to ever consistently achieve above a 1x ROAS from any paid ads before us. Thanks to a major revamp to campaign management, employment of the best industry practices, and a major upgrade to creative, within a year, we built them up to produce $1.73m from Google Ads and $2.29m from Facebook Ads!
1x to 25x ROAS by month two
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RESULTS WE DELIVER
Results we deliver
0x to 15x ROAS in month one
$110k from $15k budget
Combined $539k in one month
A cosmetics brand had both their Google and Facebook Ads managed by us. The combination has led to great remarketing opportunities, with Google driving the bottom of the funnel and Facebook supporting with its access to users in the rest of the funnel. We ultimately produced over $539k in sales in just one month.
Our recipe for your Facebook Ads success
Cross-channel conquerors
We’re multi-channel masters! Our expertise across a variety of platforms means we’re always able to spot where the best opportunities lie.
Creativity delivered by double
Genuinely creative content will outperform the rest. That’s why we produce double the amount of content we actually use. This process forces us to push our creativity in your ad campaigns.
The latest AI and tech
In-platform tracking isn’t good enough. AI brings superpowers to ad managers! We Snowballers utilise our own in-house software and third-party tech, costing us thousands each month, to have cleaner, deeper data and expand our creativity.
Our Facebook Ads campaign management is divided into two distinct phases
TWO PHASES
Experimental
4x ROAS or less
We have little to lose and lots to gain, so we want to vary our test variants broadly for max potential uptick across your ad campaigns. We invest 100% of your spend into testing during this phase.
Developmental
Above 4x ROAS
We want to protect your the high-performing Facebook campaigns and narrow our A/B testing to smaller factors to further improve. In this phase, we invest 80% of spend into what works and 20% into testing.
“They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!”
Kieran Gregory, Head of Partnerships, Inspired Ventures
Tailor-made Facebook Ads reporting
As part of any package with your new Facebook ad agency, we help to set up the Facebook Pixel as well as Google Analytics and produce a complete, personalised Facebook Ads report for you each month.
This gives you a quick overview of how your Facebook ad campaigns are performing, which measures are being taken by us to improve on current results, any actions required from your side, and lots more!
This gives you a quick overview of how your Facebook ad campaigns are performing, which measures are being taken by us to improve on current results, any actions required from your side, and lots more!
Get our honest opinion on your ads
Book a call today to have a free audit of your current Facebook advertising campaigns. Discover which channels beyond Facebook are right to invest in for your business.
Upgrade your business
Get snowballing
We are your complete, full-service Facebook advertising agency and so much more! We’re here to support you from strategy to execution. We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us . . . it’s become second nature!)