SAAS
Is your SaaS stuck in a sticky spot?
Did you know that 42% of Google search clicks go to paid results?
You need to claim those clicks.
As a successful SaaS business, you’ve already got what Rob Walling calls a “low-touch funnel” — usually built on content marketing, word of mouth, and organic SEO. This funnel brings a steady stream of mediocre form-fillers or free trial-ers through your door. (And hey, a few of those meh new users might even stick around.)
But when you’re ready to systematically acquire high-value customers, there’s just no substitute for paid traffic.
Snowball helps you scale your revenue through paid campaigns that 1) laser-target your perfect B2B prospects, 2) convert them into satisfied customers, and 3) use the data we collect to find you more right-fit users.
But when you’re ready to systematically acquire high-value customers, there’s just no substitute for paid traffic.
Snowball helps you scale your revenue through paid campaigns that 1) laser-target your perfect B2B prospects, 2) convert them into satisfied customers, and 3) use the data we collect to find you more right-fit users.
Systematically grow
your MRR with ads
Most paid media agencies don’t know how to handle SaaS. But as software founders ourselves, we specialize in working with SaaS businesses that want to capture more customers (not just freemium users or no-show demos!) through ads.
Our two-stage process starts by ensuring we can consistently earn meaningful conversion rates. Instead of pushing you toward what’s worked for other businesses in the past, we test until we find what works for you now.
Then we hit the gas.
Our two-stage process starts by ensuring we can consistently earn meaningful conversion rates. Instead of pushing you toward what’s worked for other businesses in the past, we test until we find what works for you now.
Then we hit the gas.
STAGE 1
FINDING THE FIT
Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick
Invest 100% of spend into testing
STAGE 2
Scaling the Spend
Protect and maintain your highest-performing strategies and campaigns
Invest 80% of spend into what’s working and 20% of spend into creating your next big win
STAGE 1: First, we figure out what targets, messaging, and ad creative work with your audience. This is the experimental Finding the Fit phase. Until we get your ads performing at a consistently solid return on your ad spend, this is where we’ll stay.
STAGE 2: Once we start achieving satisfying returns, we’ll move to Scaling the Spend. In this second phase, we protect and perfect your highest performers so they keep delivering for you. At the same time, we narrow our testing focus to identify new and promising areas of expansion.
STAGE 2: Once we start achieving satisfying returns, we’ll move to Scaling the Spend. In this second phase, we protect and perfect your highest performers so they keep delivering for you. At the same time, we narrow our testing focus to identify new and promising areas of expansion.
What’s so special about Snowball SaaS ads?
There are three key differences between Snowball ads specifically built to bring you more qualified users (🥳), and ads that just burn your runway and churn your users (😰).
DIFFERENCE 1
Just a few channels deliver the lion’s share of results.
Most SaaS businesses we work with find a highly profitable channel balance at 75% Google ads, and 25% LinkedIn ads. Naturally, Google is mostly text — so there’s barely any visual imagery required. On the other hand, LinkedIn ads require scroll-stopping visual creative. Luckily, our brilliant creative team has your back.
DIFFERENCE 2
Tighter targeting brings in better prospects.
The harsh truth? Right now, your ads are probably set up to target FAR too broadly. You might think you’re being strategic, but realistically, you’re wasting budget. (Go check if you’ve got Display Network toggled on. And turn off “optimise for best performing ad” while you’re at it. We’ll wait.)
It’s time to tighten the net to capture only the prospects with the best chance of converting into paying customers. As we learn more about your users and the ads they find compelling, we’ll tighten your targeting — bringing you even better return on ad spend, more stability, and even higher conversions.
It’s time to tighten the net to capture only the prospects with the best chance of converting into paying customers. As we learn more about your users and the ads they find compelling, we’ll tighten your targeting — bringing you even better return on ad spend, more stability, and even higher conversions.
DIFFERENCE 3
We track conversions all the way through.
Other agencies (and AI tools) are great at generating bucketloads of cheap leads to sign up for your free trial or content offer. But you’re running a SaaS, not a dairy farm. You don’t need all that churn.
Along with matching your ads to highly qualified potential users,we track conversions all the way from ad impressions to paid plan conversions.We’ll even track offline conversions and update your CRM accordingly. Now you have a complete picture of your customer journey — and a plan for what to do next.
Along with matching your ads to highly qualified potential users,we track conversions all the way from ad impressions to paid plan conversions.We’ll even track offline conversions and update your CRM accordingly. Now you have a complete picture of your customer journey — and a plan for what to do next.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball SaaS clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Great question. The ROAS above is based on total client ad spend over the previous four months — including our fee, of course. We update this public figure every month, because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
Great question. The ROAS above is based on total client ad spend over the previous four months — including our fee, of course. We update this public figure every month, because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
SAAS CLIENT RESULTS
“Some of the best months of sales in our company’s history”
“Personally, I’m always cautious when starting with a new agency. I’ve had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
Focus on the channels that matter most for SaaS
EXPLORE / Google Ads
The stability and predictability of Google Ads make this platform a no-brainer for SaaS businesses looking to scale. To succeed on Google, you need:
- Expert campaign structure
- Professionally produced, complete keyword research
- An understanding of your ideal user and their COMPLETE user intent
- To perfectly optimize that user’s experience from impression to purchase
So, not much, right? 😅
Your dedicated SaaS PPC agency expert will help your business claw back your share of the 42% of Google clicks going to paid results.
EXPLORE / LinkedIn Ads
Want to know a secret about LinkedIn? Its data set is even deeper and more detailed than Meta’s. (Though depending on your product, we might also recommend Meta ads as a cost-effective LinkedIn alternative.)
If you’re building a B2B SaaS product, your audience is 100% hanging out on LinkedIn. And with tight targeting and clever creative, you can reach them without spending a fortune.
Want to put paid channels to work for your software product, but don’t want to deal with the creative side? Get effective creative at a fraction of the cost from Snowball Studios.
SAAS CLIENT RESULTS
“Best month in eight years”
An established community management SaaS app had grown stagnant thanks in part to their very basic Google Ads. Over six months, we significantly reduced their cost per conversion and scaled the quantity of new customer sales. This led to them experiencing the best new sales growth in the eight-year history of the company.
MRR-GENERATING MACHINE
Mind the gap between leads & loyal users
The difference between a qualified lead and a paying user can be as wide as the gap between “I’ll just code this small feature real quick” and your upcoming product release date. Sure, it might seem small… but there’s a lot of money riding on that line.
Call us overachievers, but we think your ads should do much more than just get leads to your landing page. Your SaaS paid media should target the right people AND encourage them to slap down their credit card.
On top of that, your paid channel performance should generate useful data about your user’s conversion journey — both online, and when they pick up the phone and give you a call. When you work with Snowball, you’ll work directly with your dedicated SaaS PPC and paid media expert (no junior associates here). We regularly analyze your campaign results, track conversions from free trial users to active paid users, and come up with new strategies that optimize for recurring revenue — not just leads.
Call us overachievers, but we think your ads should do much more than just get leads to your landing page. Your SaaS paid media should target the right people AND encourage them to slap down their credit card.
On top of that, your paid channel performance should generate useful data about your user’s conversion journey — both online, and when they pick up the phone and give you a call. When you work with Snowball, you’ll work directly with your dedicated SaaS PPC and paid media expert (no junior associates here). We regularly analyze your campaign results, track conversions from free trial users to active paid users, and come up with new strategies that optimize for recurring revenue — not just leads.
Your 30-minute free ad account audit will be the most valuable time you spend this month
SPECIALIZING IN PURPOSE-DRIVEN SAAS
The paid media people for software that solves problems
Chances are, you started your SaaS to solve a problem. We want to help you help more people solve that problem. (By the way, we’re software founders too.)
We specialize in snowballing paid traffic for software businesses including:
We specialize in snowballing paid traffic for software businesses including:
Community creation and management software
Developer tools
Fitness coaching and nutrition apps
Exciting new AI tech
technologies in the Web3 space
Online language learning platforms
Psst, passing through London sometime soon? Join Snowball Creations founder Max for dinner with other SaaS creators, every other month! Ask Max for your invite to the next SaaSy Dinner on your discovery call.
No dark patterns,
code smells or sh*tty contracts here
Like you, we’re only interested in working together as long as we can get you the results you’re looking for.
So instead of locking you into a long-term contract, or promising returns wayyyy down the road, we ask for just 1 month’s notice if you want to stop our work together.
So instead of locking you into a long-term contract, or promising returns wayyyy down the road, we ask for just 1 month’s notice if you want to stop our work together.
Actionable advice on your ads is just a couple clicks away
Elevate your paid media performance, not your blood pressure. Tell us all the ways you’re disappointed in your ad performance, and we’ll tell you what we’d do to fix it — whether you hire us or not.