Google Ads
Google advertising is often the best major marketing channel for beauty brands to scale. Thanks to the high commercial intent behind each individual search, it’s an ideal option for those in the beauty industry wanting to reach their target audience. A good agency can help you with a digital marketing strategy to help your brand.
Facebook & Instagram Ads
Facebook and Instagram have the biggest global networks, which is why so many beauty brands include these platforms in their digital marketing strategies. Whether you want to grow your beauty business, make a mark on the beauty industry, use influencer marketing, or reach your target audience through online advertising, social media platforms can help you reach your goals.
TikTok Ads
TikTok is the fastest-growing social media network. If you want to grow your beauty brand by appealing to a younger audience via video content, TikTok can be a great opportunity to level up your beauty marketing.
Twitter Ads
Twitter is one of the oldest social media platforms, and while it may not be as popular as it used to be, it’s still a great option for targeting certain niches.
Amazon Ads
Amazon Ads owns a huge percentage of all online ecommerce sales. Its low-friction sales flow is unparalleled. For the right product, it can be an efficient cash machine.
Our results speak for themselves
From "ads don’t work" to $2.3m in sales
421 leads valued at £1m
We assisted a green waste management client with their Google and Facebook marketing. Within a year, we had delivered them 421 leads that were valued at over £1m. We also dropped their cost per lead to £50. The results were so successful that they had to take a month off to scale their company in order to keep up with the results!
From $0 to $4m sales with a $0.5m ad spend
$124k from $11k in one week
Get in touch
Learn which paid ads platform our expert team would recommend for your skincare business.
And if you’re already up and running, you can get free audits on us!
Our results speak for themselves
1x to 25x ROAS by the second month
Best month in eight years
A SaaS community management app stopped seeing results with their basic Google Ads. Over the next six months of us working with them, we reduced their cost per conversion and scaled the quantity of new customer sales. This led to the company experiencing the best new sales growth in their eight-year history!
Our recipe
to help you succeed
We're cross-channel conquerors
Why settle for one platform when you can master them all? We have experts across a variety of platforms, allowing us to spot the best opportunities for beauty businesses!
We deliver double the creative content
We believe that genuinely creative content will perform the best. That’s why we produce twice double the amount of content we actually end up using. This helps us to stay creative and come up with fresh ideas!
We use AI and we're tech-enabled
In today’s advanced world, in-platform tracking simply isn’t cutting it anymore. Luckily, advances in AI offer many opportunities for both marketing agencies and other businesses. Here at Snowball Creations, we utilise our own in-house software as well as third-party tech. This costs us thousands each month, but the cleaner, deeper data is worth it.
Our campaign management is divided into two distinct phases
Experimental
4x ROAS or less
During this phase, the risk is low, which is why we test a broad ranger of variants to help you get the most out of your ad campaigns. 100% of your ad spend goes into testing during the experimental phase.
Developmental
Above 4x ROAS
If you have high-performing ad campaigns, we want to protect them. That’s why, in this phase, we narrow our A/B testing so that we can find smaller factors to improve upon. 80% of your ad spend goes to what works, and the remaining 20% is still used for testing.
“They continuously go above and beyond with us. Helping to figure out where the drop offs were in our funnel even beyond just the ads. It's really been the difference that's helped us have such a great year!”
Kieran Gregory, Head of Partnerships, Inspired Ventures
Tailor-made reporting
Any Snowball Creations package includes conversion tracking. We set it up and then use the data we receive to create an in-depth monthly paid ads report.
This report will allow you to assess how your campaigns are performing. It also shows you what we’re doing on our end to improve your results, and whether there’s anything we need from your side.
This report will allow you to assess how your campaigns are performing. It also shows you what we’re doing on our end to improve your results, and whether there’s anything we need from your side.
Get our honest opinion on your ads
Book a call today to have a free audit of your existing campaigns or get started by discovering which channels are right to invest in for your business.
Upgrade your business
Get snowballing
We are your complete, full-service beauty marketing agency here to support you from strategy to execution. We know the beauty industry can be cutthroat, which is why we want to help you every step of the way.
We can help you go from PPC ad to PPC campaign! We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us . . . it’s become second nature!)
We can help you go from PPC ad to PPC campaign! We love scaling sales so fast the word ‘snowball’ often comes up in conversation (don’t hate us . . . it’s become second nature!)