"The different images and videos that Snowball Creations produced for us were really slick. They fit in perfectly with our brand. They also delivered with a nice drop in CPA."
Tom Elliot, Founder, We Are Kin
Snowball Studios Your ads need more creative than you think. We built the machine that makes it.
High-end video, stills and carousels for Meta, TikTok and LinkedIn, made by film-makers and frontier AI at the volume the algorithm needs. For brands spending £5k+ a month on paid social.
Studio London Typesense Sohonet Data Pipeline Builders Edit Crew We Are Kin Hairpin Leg Company Join It Crunchi Growth Warriors WebStreet
The work
Finished work, already running
Client-approved work from our production line, with a few cuts from our reel. Tap any piece to see it larger.
Why volume
Creative is the targeting now
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01
The algorithm chooses your audience by reading your ad.
Meta now says it outright: creative diversification is the best lever for finding the right people. Every new concept is a new audience the platform can go and find. Fewer concepts, fewer audiences.
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02
Every ad wears out.
Frequency climbs, click-through slides, cost per result rises. Across our accounts the healthy rhythm is fresh creative every one to three weeks, and never faster than the platform can learn from it.
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03
About 1 in 15 new ads becomes a winner.
That is the hit rate across 578,750 Meta ads last year (Motion, Creative Benchmarks 2026). Winners come from shipping enough well-made shots. The brands finding the most winners ship about twice as many ads as the average.
One concept.
Every cut.
One idea, delivered in every ratio and with every hook the platform wants to test. The variants are what the platform tests first, and they are cheap once the concept is right.
The maths
How much creative does your budget need?
Platform
Pick the platform and slide to your monthly ad spend. The plan updates as you go: the creative volume that spend needs to keep testing without going stale.
Your creative line
30
new ads a month
about 6.9 a week
10 concepts, each cut as a hero plus two variants
A fresh batch every week.
Formats: video, static, carousel
Where that sits
New Meta ads a month at this spend, against Motion's 2026 benchmarks.
Average advertiser: 16. Top 25%: 31. Snowball Studios line: 30 new ads a month.
Plan my creative line
Benchmarks: Motion, Creative Benchmarks 2026. TikTok and LinkedIn guidance: platform best-practice documents. Cadence and concept counts: Snowball Creations playbook.
The combination
You can tell when an ad was made by a vanilla, no context, prompt. So can your customers.
Vanilla prompt-only creative looks like everyone else's, and both the platforms and the people scrolling have learned to skip it. So we run frontier models the way a film crew runs a camera: pointed by someone who knows what a good shot is, and judged by people who know what converts.
Film craft
Joshua Sharpe, Head of Creative
More than ten years in film, commercials and photography, from global brands like Nike to founders shooting their first ad. Josh directs every concept, every generation and every cut. Nothing ships that he would not put his name on.
Frontier AI
The toolkit changes as the frontier moves. This month it runs on:
OpenAI / Google Veo / Gemini / Anthropic Claude / Seedance / Higgsfield / Midjourney / ElevenLabs
Performance data
The Snowball Creations ads team has produced $10m+ in revenue for 100+ seven-figure brands. They feed back what converts, so every brief starts from evidence rather than taste.
Inside the machine
A production line, not a project
We built our own software to run it, because nothing off the shelf takes a brand from strategy to a finished, approved, measured ad without the work leaking out between the tools.
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Stage 01
Creative strategy generator
Your onboarding answers, your proposal and everything you have ever said about creative go in. Out come three angles, a full-funnel plan and 27 storyboarded concepts, ranked strongest first, before anyone opens a camera or a model.
Snowball OS / Creative Brainstormer
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Stage 02
Pre-launch scoring
Every concept is analysed before it runs. Our own algorithm reads each idea against what has already won and what has already failed, so the budget goes to likely winners from day one instead of paying the platform to find out.
Illustration / Pre-launch score
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Stage 03
The production line
One board from concept to finished asset. Every card carries the brief, the exact ad copy, the storyboard, up to fifteen variants, the version history and every decision your team made along the way.
Snowball OS / Production line
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Stage 04
Client review
You approve, park or reject each variant from a link. Digests keep it to one email a week, not twelve, and a concept never enters production without your sign-off.
Snowball OS / A creative card and its client verdicts
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Stage 05
Feedback memory
Every comment you leave becomes a standing rule for copy and visuals. The next batch already knows what you liked, what you rejected and why.
Snowball OS / Client feedback memory
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Stage 06
Media library and delivery
Every asset in every ratio, by client and month, with delivery pulled in from the ad platforms nightly. Winners are ranked on real spend, and that ranking writes the next brief.
Snowball OS / Media library
Scroll or click to step through the six stages
Snowball OS / Creative Brainstormer
Illustration / Pre-launch score
Snowball OS / Production line
Snowball OS / A creative card and its client verdicts
Snowball OS / Client feedback memory
Snowball OS / Media library
From storyboard
to finished ad
Drag across each one. The sketch is what the machine proposed; the finished ad is what left the line.
Free
See what the machine makes for your brand
Six ad concepts for your brand, each one storyboarded, built from your website by the same strategy engine that starts every Studios engagement. About 15 minutes. Yours to keep, whether or not we ever speak.
- Two concepts for people who have never heard of you, two for people who have, two for people about to buy
- A storyboard for each, so you can picture the finished ad
- A private link, emailed to you, no sales call attached
Proof
What happens when the creative is right
£293 to £0.90
Cost per lead, before and after Snowball creative went into testing
"We went from a cost per lead of £293 to £0.90 after our Snowball creative was put into testing."
Thomas, We Are Kin
"Josh and the Snowball team went above and beyond with our creative project. The initial brief being only for images and they kindly also chose to send over some animated videos too without any extra charge. We were very pleased."
Ultan, CEO, Join It
"They produced some really beautifully edited montages for us from a variety of video shoots. This proved to really boost our remarketing we had running."
Jennifer, Marketing Manager, Crunchi
"The creative assets that the Snowball guys produced were really top notch. We were more than pleased with the result. They went above and beyond for the price."
Tom Caldwell, Founder, Hairpin Leg Company
"Our main challenge was getting creative that didn't just "look good" but converted the right cohort of prospects from the ad platforms, which Snowball delivered. The work we did with the team resulted in a consistently high ROI for us of over 4x."
Chris Bennett, Growth Warriors
The retainer
Your always-on studio
Monthly rolling. The volumes in the calculator are what you get. It works on its own, and it works best with the Snowball Creations ads team running the media, because then what converts feeds straight back into what we make next.
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Week 0
Kickoff and creative strategy
We read everything, generate the first concept set, score it, and agree the first batch with you.
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Week 1
Creative starts flowing
The first finished pieces land. Video, stills and carousels, cut for every placement, ready to launch.
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Every batch
Fresh creative on your cadence
Weekly for most accounts, sized to your spend. The calculator above is the volume you get.
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Every month
What won, and why
Delivery data comes back from the platforms, winners are named, and the next briefs start from the evidence.
Already a Snowball Creations client? Creative direction is in your retainer. Studios is the production line on top.
What you're wondering
What does Snowball Studios actually make?
Video, stills and carousels for paid social: Meta, TikTok and LinkedIn first, with cuts for every placement. Product films, founder-to-camera, UGC-style pieces, motion graphics, statics and carousels, all built as a hero plus variants so the platform has something to test.
How fast does creative start arriving?
From week one. The first week is kickoff and creative strategy, and finished creative starts flowing in the first week after that. Fresh batches then land on a cadence sized to your spend, weekly for most accounts.
Will it look like AI?
No, and that is the point. Vanilla prompt-only creative has a look that people scroll past. Every concept here is directed, graded and cut by a film-maker, with frontier models doing the heavy lifting where they are genuinely better. If it looks like a vanilla prompt, it does not ship.
Do we need our own footage or product shots?
They help, and we will use everything you have. They are not required. We have built entire creative lines from a website, a product and a brief, and shot the rest ourselves or generated it.
Who owns the work?
You do. Every finished asset is yours to run anywhere, for as long as you like.
Do we have to run our ads with Snowball Creations?
No. Studios works on its own, and plenty of brands bring their own media team. When the Snowball Creations ads team runs the media as well, the loop closes: what converts feeds straight back into the next briefs.
What is the free concept wall?
Six ad concepts for your brand, storyboarded, built by the same strategy engine that starts every Studios engagement. You give us your website and a line about what you sell; about 15 minutes later a private link lands in your inbox. It is yours to keep whether or not we ever speak.
Next
Let's build your creative line
Tell us about your brand and your ad spend, and we'll come back with a creative line sized to it: the volume, the formats and the cadence.
Or book a call with MaxEnquire