Creative direction is included with your Snowball monthly management fee
Every Snowball retainer includes Creative Direction. We guide you on what kinds of creative to make based on competitor analysis, market research, and our own experience — NOT based on what “looks pretty”.
You’ll regularly receive detailed creative briefs with prioritized recommendations, instructions for image and video styling, and suggested links for each idea. With our guidance, it’s easier than ever to quickly produce effective creative.
Psst, we can also just make it for you
Just want to find a trustworthy team that doesn’t charge a Bugatti’s worth of fees to create a single snappy image?
We’d be delighted to concept and deliver your Digital Creative Projects, Real-World Creative Projects, or a deliciously profitable mix of both.
Thanks to our experience (and our AI-magination), we can come up with click-capturing creative faster than you can finally fire your underperforming freelancer.
“We went from a cost per lead of £293 to £0.90 after our Snowball creative was put into testing!”
How Snowball stacks up
EXPLORE / Other creative agencies
Tell you they have the answer
You know that “creative storyteller” who spends more time organising “beers and brainstorming” sessions than actually learning about your brand, product, and goals? They’re certain they know what creative will win you results. Must be nice to be so confident.
Get stuck on a single concept
Many agencies blow your entire budget on a single hero piece or concept, with zero variations.
It may look sleek on that agency’s portfolio, but this single-piece approach means a far higher risk of big flops and missed opportunities.
Bloat budgets for slower work
If your creative agency thinks of itself as modern-day Mad Men, they’re probably overcharging you.
Outdated production methods like jumping straight to expensive photo shoots with 10-person teams, plus dependency on creative project work, usually mean you’ll be paying higher fees to pad that agency’s margins.
EXPLORE / Snowball Studios
Find what works by testing
We don’t know what creative will work best for your brand yet. And we’re proud to say that! We focus on understanding your content, testing widely and deeply, and letting the data guide us.
Produce a broad range of creative
Instead of getting hung up on a single approach, we focus on developing a wide range of concepts — especially when we first start working together.
Trying several approaches helps us discover what works and what doesn’t, and directs us toward developing and scaling content that hits the mark.
Maximise output with AI
With the help of powerful AI tools like Midjourney, ChatGPT, ElevenLabs, and more, we can quickly and inexpensively produce high-performing creative assets.
Creating the best content for your brand is no longer a “creative” problem, nor does it have to be an expensive one — at least not when we’re working with the best tools, the best data, and a little AI-magination.
3 ways to launch your stunningly effective, on-brand creative
Level 1: Creative Direction
Creative guidance & concept recommendations
The work we did with the team resulted in a consistently high ROI for us of over 4x. This put us well into profitability.”
Level 2: Digital Creative Projects
Graphic design, editing, and AI-assisted image creation
With just a handful of assets, we can build a “creative bank” that lasts your brand for months. This service level includes editing and graphic design, equipping your Snowball ads team with a launch-ready, platform-optimized bank of images and videos to pull from.
Plus, thanks to a touch of generative AI tooling, we can even come up with entirely new, testable creative assets for only a fraction of what it’d cost to pay a fallible human.
- You have some (even just a few!) UGC or product assets like product photography, unboxing videos, testimonials, behind-the-scenes videos, etc.
- Your offering is fully digital — e.g. SaaS, fintech, and service businesses
Level 3: Real-World Creative Projects
User Generated Content, and photo or video shoots
User-generated content (UGC) is one of the most effective forms of ad creative — but it can feel like a full-time job to collect usable assets from your customers.
Luckily, we’ve mastered the art of both collecting and creating effective, on-brand.
1) For larger-scale photo and video shoots, we’re happy to tap our network of trusted pros to produce high-converting content that feels genuine and authentic.
2) We can also help you develop a system to continuously source UGC from your audience.
Both approaches help us avoid the complexity that often comes with trying to generate content that feels genuine and performs well — while keeping the price tag low.
- You don’t have any existing assets to start from, AND we’re aiming to juice revenue from a display network like Facebook, TikTok, or LinkedIn
It felt great value for money as I saw right away the jump in conversions within a week of the new images going out and the price was very fair.”
We’re WAY better at testing than your current agency
Luckily, we’ve got testing down to a science. When you work with Snowball, your creative is just ONE factor included in a testing matrix that also spans:
Audience
Angle
trying different ideas, messages, and copy to find what resonates most.
Type
We use AI the way other agencies wish they could
All the cost-reducing efficiency, none of the 7-fingered Uncanny Valley horror shows
Before we tell you about our AI-infused creative process, just one important thing to remember: artificial intelligence is already baked into the major ad platforms.
Facebook has one of the best AI algorithms in the world. So does Google. So does LinkedIn. So if you’re worried about using AI in your paid ads, there’s good news: You already are!
We use AI tools to explore ideas, iterate on concepts, and generate incredibly effective creative assets, including single images, carousels, and videos. Here’s a short list of some of our favorite tools and how we use them:
ChatGPT helps us ideate and play with concepts and copy (but don’t worry — everything goes through a human before it goes into your ads)
What you're wondering
“What kinds of ad creative projects can Snowball Studios do?”
The short answer: all of them. The slightly longer answer: we produce everything from iconic single-image campaigns to complex video projects, and everything in between. If you want your display ads to get clicks, get in touch.
“How do Snowball Studios projects go hand-in-hand with ad spend projects?”
Many clients who want to start or scale their results from paid ads get stuck on feeding the Creative Beast. We know this struggle, which is why we started offering creative projects.
Add a Snowball Studios project anytime you want a creative refresh, or when your Snowball ads team recommends trying a new, research-backed angle. Snowball Studios creative projects are billed separately from ad spend retainers, so you’re never paying for creative you don’t actually need.
“How often will I need to pay for a new creative project?”
It depends. If you’re in the sticky spot where you need to run ads, but you don’t have the time or manpower to constantly come up with new creative, you might only need a Snowball Studios creative project once every 6-9 months. We do our best to get you the absolute most mileage out of every creative asset.
“How does this work out, budget-wise?”
Let’s do the math together. If you’re spending 80k a month on ad spend, then spending 4k on a creative project that lasts you for 3 months is a GREAT deal.
Creative is a HUGE lever to improve your paid ads results — for a very proportionally small amount of money.