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Paid ads case study

ECOMMERCE CLIENT RESULTS

From $0 to $4m in sales with a $0.5m ad spend

Before working with us, a health and wellness brand struggled to consistently achieve above a 1x ROAS from any paid advertising.



We revamped their campaign management, implemented extensive testing,discovered the most effective approaches, and upgraded their creative. Within a year, their Snowball campaigns were producing $1.73M from Google Ads and $2.29M from Facebook Ads.

Our two-step approach to producing pulse-pounding profits from your paid ads 

Many health and wellness industry brands come to us frustrated and skeptical, with lackluster results from paid advertising. We’ve even heard horror stories about digital marketing agencies that 1) mislead clients about their return on ad spend, 2) purposely obscure their “meh” results with hazy data, or 3) even use existing customer sales to prop up poor results from paid media campaigns. The nerve. Compared to the other guys, Snowball feels like a crisp taste of fresh air. Like James Bond (hey, our founder is British too!), our two-step approach is elegant, intelligent, and devastatingly effective.

Pre-Profitable

FINDING THE FIT

Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick

Invest 100% of spend into testing

Post-Profitable

Scaling the Spend

Protect and maintain your highest-performing strategies and campaigns
Invest 80% of spend into what’s working and 20% of spend into creating your next big win
STAGE 1: First, we figure out what targets, messaging, and ad creative work with your audience. This is the experimental Finding the Fit phase. Until we get your ads performing at a consistently solid return on your ad spend, this is where we’ll stay.

STAGE 2: Once we start achieving satisfying returns, we’ll move to Scaling the Spend. In this second phase, we protect and perfect your highest performers so they keep delivering for you. At the same time, we narrow our testing focus to identify new and promising areas of expansion.

OUR PERFORMANCE
IS ALWAYS PUBLIC

Snowball wellness clients are currently averaging…

5.1x

“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”

Great question! The ROAS shown here reflects total client ad spend over the past four months — including our fee, of course. We update this public figure monthly because we’re proud of our client’s results and have nothing to hide.

Wouldn’t it be lovely to know the answers to questions like…

What offers should my store run?
What story should we tell?

How should we define and target our paid audiences?
Are Lookalike audiences still working?

What copy will perform best?
And how do we test copy variants?

Where should we send our ad traffic?
A beauty product page? A dedicated landing page? Some secret third page everyone else is doing?

What steps do my customers take to buy?
What do they need to know to buy with confidence?

Already running paid media campaigns?
Your questions might sound more like…

Are we even making money on ads?
What would happen if we cut or paused our spend?

What campaigns or channels deserve my attention right now?
What types of ecommerce PPC ads and paid media should we roll out?

Why are we seeing sales in our ad account that don't match up to our actual bank account deposits?
How do we know which number to trust?

ECOMMERCE CLIENT RESULTS

From "ads don’t work" to $2.3m in sales

Ads don’t work, to $2.3m sales case study

A brand came to us with the opinion that paid advertising simply does not work. But after working with us for 1 year — during which we delivered a delicious $2.3m sales from $500k in ad spend — the company now prioritizes paid ads as its #1 growth channel.
Skincare beauty products health and wellness brands paid ads agency snowball

With Snowball, your ads work two ways

Some agencies focus only on whatever hot new video hook idea is making the rounds in your ecommerce mastermind.


While we love a sexy hook, we’d rather let the data drive when it comes to your brand. By reverse-engineering what works, we actually use your current ad results to improve your future returns.


The insights we gather during this process don’t just inform your paid ads strategy. They grow your understanding of your target audience — both inside your ads dashboard and out.

Look good & perform even better on the paid channels that matter most

EXPLORE / Google Ads

Arguably the most reliable platform for eCommerce marketing — and often the best channel to scale, thanks to the high commercial intent behind each search.

Your dedicated eCommerce paid media expert will ensure your health and wellness brand gets the most out of Google Search and Shopping Ads… without the hassle of navigating endless phone trees with unhelpful Google reps.

 

Show up on Google

When it comes to social platforms, Meta owns the biggest and best. We’ll use Facebook and Instagram’s powerful social media management tools to target your ideal audience, create campaigns with high return potential, and set you up to scale.

(If Business Manager feels like a lot, don’t stress. We don’t just drive results for your brand, we also guide you through your ad accounts. That way, you’ll always feel confident and clear about your performance.)

 

Scale with Meta

You know most wellness brands should probably be on TikTok. It’s the fastest-growing network around — but it can also feel like the Wild West. You know, if all the cowboys were doing weird dances to Ariana Grande.

If you’re looking to reach a younger audience with eye-catching visuals, hop on board with us and make TikTok your go-to sales channel.

 

Capture sales from TikTok

Amazon dominates a massive chunk of online sales, partly due to its smooth, frictionless shopping experience, setting the standard for every other eCommerce UI update. What you might not know? For the right products, Amazon Ads can bring in serious revenue.

Claim your spot on the Amazon marketplace and meet customers in their favorite place to shop.

 

Own your Amazon presence

Want to put paid channels to work for your beauty products, but don’t want to deal with the creative side? Get effective creative at a fraction of the cost from Snowball Studios.

DOING GOOD? MAKE YOUR ADS DO GREAT

The wellness paid ads agency For purpose-driven brands

Let’s just save us both some time by telling you who we DON’T serve.
We don’t work with:

Vape and e-cigarette brands

Oil companies

Online gambling sites or casinos

Online gambling sites or casinos

Firearm and weapons dealers

DICKS

(unless you make them, like our client The Natural Love Company)

Why? Because we’re selective about who we scale. We partner with clients whose products make a difference — whether it’s eco-friendly dildos (yes, you read that right), beautiful handcrafted furniture, or software that connects people.

 

If you’re in the business of bettering humanity, we’d love to snowball your results from paid traffic.

No contracts
& no hassles

Like you, we’re only interested in working together as long as we can get you the results you’re looking for. 

So instead of locking you into a long-term contract, or promising returns wayyyy down the road, we ask for just 1 month’s notice if you want to stop our work together.
You’ll never be pushed to throw out your current ad account setup to “start fresh” — instead, we’ll walk you through the improvements we make on your behalf

ECOMMERCE CLIENT RESULTS

Would you spend £1k for £26k in sales?

1x to 25x ROAS by month two​ case study

A brand selling both B2B and B2C wanted us to take over and grow their Google Ads. Starting at well below 1x ROAS on paid search, by month two we’d achieved £26k in sales revenue — just from Google PPC! That’s a 25x ROAS if you’re counting (and we always are).

Get powerful creative (and more of it) when you include a Snowball Studios project

EXPLORE /Human talent meets AI efficiency

Scroll-stopping images are our speciality. Our talented in-house designers and full-time video editors craft and refine campaign concepts, leveraging generative AI tools like Midjourney, ChatGPT, ElevenLabs, and more. By blending our creativity with your brand’s data insights — and a touch of AI magic — we deliver on-brand, conversion-ready creative at a fraction of the cost.

We don’t know what creative will work best for your wellness brand… yet! And we’re proud of that. Instead of forcing your logo into stale templates, we generate a ton of fresh ideas. Then, we test them widely and thoroughly, analyse the content that drives the best results, and let the data lead us to success.

Truly unique content always outshines the rest. That’s why we create twice as much content than what we actually need — ensuring only the top performers make it into your paid media campaigns.

Get our honest opinion on your ads

Book your free, no-pressure account audit call to hear why Snowball clients say things like, “We’ve had a bunch of paid ads agencies, but you’re the ones who pulled back the curtain.”