From Lead Generation to Long Sales Cycles: Ads That Drive SaaS Growth
Did you know that 75% of B2B buyers complete most of their journey online before talking to sales?
THAT MEANS YOUR ADS AREN’T ONLY LEAD DRIVERS, BUT YOUR FIRST AND MOST IMPORTANT SALES TOOL
For SaaS enterprises, where sales cycles are long and competitors are well-funded, ads aren’t about speed; they’re about strategic dominance.
Managed correctly, they provide visibility at every stage of the funnel, compounding data, and the ability to scale faster and smarter than your competitors.
Snowball helps you scale your revenue through paid campaigns that:
1)Generate high-quality leads by putting your SaaS in front of decision-makers at the exact moment they’re ready to engage
2) Engage buyers at every stage with full-funnel strategies tailored to the complexity of the SaaS sales journey
3) Continuously optimise with data to lower CAC( customer acquisition cost) while driving predictable, sustainable growth
Think Investment Partner
Not Ads Vendor
At $1M+ ARR, surface-level conversion tweaks aren’t enough. You’re competing with well-funded rivals who have serious ad budgets. Winning in the SaaS industry requires advanced, scalable strategies designed specifically for SaaS growth.
Yes, a big budget allows you to grow aggressively. Faster testing means more data, which creates opportunities to scale quickly. But without the right strategy, that same budget can just as easily burn away with little to show for it.
When managed strategically, they deliver predictable returns and fuel sustainable growth. When mismanaged, they become an expensive experiment.
We’ve perfected a proven two-stage process that first secures meaningful conversion rates, then scales them predictably for sustainable SaaS growth.
STAGE 1
FINDING THE FIT
Invest 100% of the budget into testing
Test widely to discover what drives the strongest results
STAGE 2
Scaling the Spend
An 80/20 budget split: amplify what’s working, refine what’s next
Double down on proven winners while fueling future growth
STAGE 1: At first, we’ll experiment with targets, messaging, and creative to discover what truly resonates. We stay here until your ads deliver consistent, reliable returns.
STAGE 2:
Once performance is strong, we protect and optimise your top performers while continuing focused tests to uncover new growth opportunities.
“After trying, and failing, to DIY Google Ads, it was a joy to work with Max and team.”
“They combine professionalism with fun and creativity and a scientific approach that drills into what does and doesn’t work in the complicated world of advertising.”
Stefan, Testpad
3 Reasons SaaS Companies Trust Snowball With Their Growth
and trust us, there are plenty more 😉
REASON 1
Our Proven Track Record
With nearly a decade of experience helping SaaS brands grow, more than 1,000 account audits completed, and upwards of $10M in ad spend managed, we’ve seen it all. From lean budgets to large-scale campaigns, and every channel mix in between, we know how to deploy capital where it delivers the highest return.
REASON 2
Generating leads that matter
Apart from having the right channel mix, we also focus on the right people. From day one, we zero in on high-intent decision-makers and refine targeting as data compounds. This results in less wasted spend on low-value leads, higher conversion rates across the funnel, and a consistent 5.1x ROAS for our clients.
REASON 3
Our Deep Expertise
We’ve invested over £100k in world-class training and expertise across SaaS and eCommerce, and turned that knowledge into growth systems that connect every impression to revenue. By syncing offline conversions into your CRM, we give you a true view of performance and a clear roadmap for scaling.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Great question. The ROAS above is based on total client spend over the previous four months, including our fee, of course. We update this public figure every month because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
SAAS CLIENT TESTIMONIALS
“Some of the best months of sales in our company’s history”
“Personally, I’m always cautious when starting with a new agency. I’ve had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
Focus on the MARKETING channels that matter most for SaaS
EXPLORE / Google Ads
Google Ads can be a direct line to SaaS buyers with intent. Your buyers are likely already searching for solutions like yours. For the right product-market fit, paid search can be a predictable growth engine for your SaaS business. With precise targeting by keyword, location, and device, plus detailed analytics, you can reach the right buyers at the right moment, all while keeping full control over your marketing budget.
EXPLORE / LinkedIn Ads
Many of the top SaaS marketing agencies will confirm that LinkedIn is essential for B2B SaaS lead generation and growth. Its precise targeting capabilities let you reach decision-makers directly, while flexible bidding options, from pay-per-click (PPC) to cost-per-impression (CPM)to give you complete control over spend.
EXPLORE / Meta (Facebook & Instagram) Ads
Facebook marketing is often overlooked for B2B SaaS marketing, yet as part of a paid social strategy, it offers some of the most cost-effective growth opportunities. Advanced targeting, lookalike audiences, and powerful retargeting tools allow brands to capture and nurture demand efficiently. And because SaaS products can be complex to explain with copy alone, Meta’s versatile ad formats (especially video) make it easy to showcase features and benefits engagingly. For scaling SaaS brands, it’s a channel that deserves serious consideration.
EXPLORE / Microsoft (Bing) Ads
Microsoft Advertising (formerly Bing Ads) is an often-underutilised but highly cost-effective channel for B2B SaaS companies. With a more corporate audience, it’s particularly effective for lead generation. And because CPCs are typically lower than on Google Ads, Microsoft Advertising can deliver a strong ROI while extending your reach to high-value decision-makers that competitors may be missing.
Want creative that scales with your SaaS business goals?
Get high-performing SaaS ad creative, minus the traditional production overhead
Ad campaigns we've delivered for tech and saas brands like yours
Best month in eight years
A community management company was struggling to move past a growth ceiling. Their basic ppc campaigns brought trial users, but few converted into paying customers.
In six months, we rebuilt their funnel with precise targeting and full-funnel tracking. This cut their cost per conversion and drove a surge in high-value sales, resulting in the strongest new revenue growth in the company’s eight-year history.
High-Impact, Converting Creative
Content creation synced with your paid advertising strategy
For many SaaS brands, one barrier to scaling aggressively, even with a big ad spend, is the creative bottleneck.
We hear it all the time from customers frustrated with SaaS agencies that outsource design and slow everything down.
▸You can’t test new messaging because fresh assets aren’t ready.
▸Campaigns stall while waiting on design teams or freelancers.
▸Ads underperform because of vague feedback loops between ad managers and design teams.
▸Teams spend more time chasing assets than optimising campaigns.
At Snowball, we remove that bottleneck. Our internal team works directly with our ad managers, ensuring you get SaaS-focused creative that’s aligned and engineered to convert.
Your Snowball package will automatically include creative direction. If you need it, we also offer additional design services so that you always have a ready-to-go creative.
We can also help you build UGC systems that continuously source authentic customer stories, proven to boost engagement and drive conversions.
SPECIALISTS IN GROWING SAAS
The paid media agency for software companies that solves problems
From SaaS startups to established players, we’ve scaled them all.
We specialise in snowballing paid traffic for saas and tech brands, including:
Community management platforms
Developer tools
Fitness and nutrition apps
Emerging AI technologies
technologies in the Web3 space
Online language learning platforms
Heading to London anytime soon? Twice a month, Snowball Creations founder Max brings together SaaS creators for an exclusive SaaSy Dinner.
🚀 Don’t forget to lock in your spot during your discovery call!
No dark patterns,
code smells or sh*tty contracts here
No long-term contracts or hostage situations. Just an initial 3-month commitment to build momentum, followed by a simple month-to-month agreement.
We do recommend giving your campaigns a little time to gain traction. As SaaS sales cycles are naturally longer, it can take a few months to turn first impressions into revenue.
That said, if your priorities shift, you’re free to walk away anytime after the initial three months.
Ready for SaaS success?
Take the first step by booking a no-obligation call to chat to us about your goals and have any questions you may have answered.
Already running ad campaigns? No worries. We also offer free account audits, where one of our experts will review your account and give you strategic insights into how we’d close the gap between leads and paying users.