If you’re in the B2B space, you already know the importance of gaining valuable leads. And one of the best ways to do this is via LinkedIn advertising. While other display platforms like Facebook Ads have their benefits, LinkedIn is always going to be my number one choice for B2B businesses, because it’s designed specifically …
B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …
eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to improve. Higher profit margins are also a factor that will attract investors to your company. This article will look at 8 ways to improve profit margins. Most …
How to Improve Profit Margins in eCommerce & B2B Read More »
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …
HOW TO Make Google Ads Work in High Competition Sectors Read More »
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you’re in the right place. Perhaps your ads have garnered some decent results but you feel you can get more out of your ads budget. Or …
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
It is well-known that successful business owners read marketing and sales books. In fact, over eighty per cent of the rich in the world read a large number of books. In B2B marketing, it is important to read a lot to keep up with the market and learn about driving demand, product or service, marketing …
