B2B

How Broad Should Your Google Ads Keywords Be??

Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …

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Staff in a meeting

How to Choose a Sustainable Marketing Agency

By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …

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B2B PPC ads - A keyword strategy to nail your ppc campaign

PPC Keyword Strategy For B2B Services Companies

B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B brands is our specialty. The majority of businesses in this sector our providing an essential service that you often can’t avoid. For example waste management, electricity, water treatment, or food …

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