The quest for the best B2B SaaS campaign strategy is one that all ad managers try to figure out, and I think I’ve cracked the code. Now, before you click off this post thinking that I’m arrogant, I should probably mention that I run my own paid ads agency and have managed millions in ad …
A Deep Dive into a Complete SaaS Ads Campaign Structure Read More »
LinkedIn started as a professional networking platform, but it has evolved into a powerful advertising platform as well. The great news is that, at its core, it is still focused on businesses, even when it comes to advertising, making it the ideal marketing solution for B2B businesses. With over 800 million members, you can easily …
There’s no denying that social media platforms have changed the ad game forever, and while LinkedIn Ads might be a relatively new fish in the school when compared to giants like Google, it’s already made strides. This is the go-to platform for B2B businesses wanting to generate leads, because that’s specifically what its ad structure …
LinkedIn is the go-to advertising platform for most B2B businesses, and for good reason! With its detailed data about a person’s work experience and business, LinkedIn is the ideal platform for building out the perfect audience for your LinkedIn ad campaigns. That being said, ad campaigns are all about data, and that’s where things get …
Everything You Need for a Professional LinkedIn Ads Column Setup Read More »
While LinkedIn as an ad platform may seem like a bit of an underdog when compared to other ad giants like Meta and Google, there’s no doubt that it’s rising in popularity, and it’s one of the best advertising platforms for B2B businesses. However, LinkedIn Ads are paid ads, which means you may have quite …
Understanding LinkedIn Ads: When Does LinkedIn Charge Me For My Ads? Read More »
So, you’ve decided to enter the show-stopping world of LinkedIn Ads, but you feel as clueless as a cat in a dog show. I’ve got good news and better news. The good news is that you’re not alone. Loads of people are intimidated by the idea of running LinkedIn ads. The better news is that …
LinkedIn isn’t like other social media platforms where you simply spend hours engaging with cat videos and commenting on your friends’ posts. Sure, it is a social network, and it is great for forming connections with fellow LinkedIn members, but it’s also so much more than that. Because of LinkedIn’s unique nature of focusing on …
When it comes to paid advertising, the goal is simple: get people to take a desired action. Maybe you want to send them to your website. Maybe you want them to buy something, or fill in a form. Whatever it is, paid advertising should help you achieve this goal, and LinkedIn ads aren’t any different. …
The realm of LinkedIn Ads is as glorious as it is confusing. But don’t worry: I’ve volunteered to guide you through this mythical landscape and help you harness the magic powers that tracking your LinkedIn ads can give your business. There’s no need to don your hat and go digging for treasures, because I’m going …
If you’ve ever used paid ads, especially in the B2B industry, the chances are that you already know all about LinkedIn lead gen forms. But knowing about something isn’t enough to make it work to your advantage: you need to be able to master it. I run a paid ads agency called Snowball Creations, so …
