B2B

A Guide to LinkedIn Audience Building: Unveiling the Art of Precision Targeting

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LinkedIn, often hailed as the professional hub of the internet, has emerged as a powerhouse for paid advertising. While it may not be a new advertising platform, the way that it’s revolutionised paid ads is definitely noteworthy.  LinkedIn is a realm of untapped opportunities, especially for businesses operating in the B2B sector. In this guide, …

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A Complete Guide to Different LinkedIn Ad Types

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If you’re in the B2B space, you already know the importance of gaining valuable leads. And one of the best ways to do this is via LinkedIn advertising. While other display platforms like Facebook Ads have their benefits, LinkedIn is always going to be my number one choice for B2B businesses, because it’s designed specifically …

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How to Use LinkedIn Ads for B2B

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B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …

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How To Write The Best Sales Copy

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Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …

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How to Improve Profit Margins in eCommerce & B2B

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eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to improve. Higher profit margins are also a factor that will attract investors to your company. This article will look at 8 ways to improve profit margins. Most …

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Google Ads Guide For Super High ROAS: 46x

Google Ads Guide For Super High ROAS: 46x

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How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …

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How to make google ads work in high competition sectors

HOW TO Make Google Ads Work in High Competition Sectors

Leave a Comment / Google Ads, Ad Agency, B2B, Guides, Keywords, Marketing, Paid Advertising, Sustainable Marketing / By

Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …

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How Broad Should Your Google Ads Keywords Be??

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Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …

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Staff in a meeting

How to Choose a Sustainable Marketing Agency

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By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …

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