In this article, I’m going to talk about the pros and cons of bidding on your brand name keywords! I’ll cover exactly what a brand name keyword is, how to use them in your PPC Ads, and what proportion of your business’s ad budget makes sense to spend on these branded terms. Branded keywords are …
Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common mistakes, get the most out of your account, and optimise your ad budget, it is important to understand the different keyword match types and how they work. It’s …
The Ultimate Keyword Match Types Guide – Google AdWords Read More »
