Google Ads has been changing the definition of keyword match types for many years. At this point, the only things that remain constant when it comes to Google Ads keyword matches are change and confusion. In the past, the names of the different keyword match types were a pretty accurate representation of what they did. …
What You Need to Know About Google Paid Ads Keyword Match Types Read More »
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …
HOW TO Make Google Ads Work in High Competition Sectors Read More »
You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …
How to boost your Google Ads Quality Score (and why it’s so low!!!) Read More »
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …
To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There’s no question that whether you’re running Google shopping ads or search campaigns, it’s one of the most powerful methods for scaling your online sales and increasing brand awareness around your eComm store!! Building a following around your …
2020 onwards has been tough for the travel industry. Really tough. But the light is at the end of the tunnel! With Covid disrupting life less and less, now is the time to take advantage of everyone’s itch to travel again, and start investing in digital marketing. Most veterans in the travel industry know that …
Everyone knows that for eCommerce businesses, PPC (pay-per-click) Advertising works. Building a social media presence and a content marketing strategy can of course be effective, but they’re a long play. If you want to start scaling your sales now, paid ads are a powerful shortcut! PPC campaigns and paid search strategies more broadly are one …
B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B brands is our specialty. The majority of businesses in this sector our providing an essential service that you often can’t avoid. For example waste management, electricity, water treatment, or food …
We love working with SaaS (Software as a service) companies because they’re usually built to make people’s or businesses’ lives easier! It’s software, as a solution to an existing problem. But the SaaS industry is highly competitive. We all know the figures around how likely a start-up is to succeed in their first 5 years, …
