Keywords

How Broad Should Your Google Ads Keywords Be??

Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …

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eCommerce PPC guide, eCommerce PPC strategy

PPC Keyword Strategy For eCommece Brands

To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There’s no question that whether you’re running Google shopping ads or search campaigns, it’s one of the most powerful methods for scaling your online sales and increasing brand awareness around your eComm store!! Building a following around your …

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PPC campaigns for beauty brands/beauty products - Keyword research.

PPC Keyword Strategy For Clean Beauty Brands

Everyone knows that for eCommerce businesses, PPC (pay-per-click) Advertising works. Building a social media presence and a content marketing strategy can of course be effective, but they’re a long play. If you want to start scaling your sales now, paid ads are a powerful shortcut! PPC campaigns and paid search strategies more broadly are one …

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B2B PPC ads - A keyword strategy to nail your ppc campaign

PPC Keyword Strategy For B2B Services Companies

B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B brands is our specialty. The majority of businesses in this sector our providing an essential service that you often can’t avoid. For example waste management, electricity, water treatment, or food …

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PPC for SaaS companies. SaaS ppc.

PPC Keyword Strategy For SaaS Companies

We love working with SaaS (Software as a service) companies because they’re usually built to make people’s or businesses’ lives easier! It’s software, as a solution to an existing problem. But the SaaS industry is highly competitive. We all know the figures around how likely a start-up is to succeed in their first 5 years, …

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Digital marketing: Keyword research for tech businesses using Google Ads

PPC Keyword Strategy For Tech Companies

Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But which of those companies break through and become game-changing, household names is all down to effective marketing. These days, more and more companies are realising the power of PPC advertising. …

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Ultimate keyword match type guide - Google adwords

The Ultimate Keyword Match Types Guide – Google AdWords

Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common mistakes, get the most out of your account, and optimise your ad budget, it is important to understand the different keyword match types and how they work. It’s …

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