Marketing

Unveiling the Power of “F*ck You Money”: How I’d Approach an Ecommerce Meta Campaign if Money Weren’t an Issue

When audacity meets innovation and boldness reigns supreme, you get what I like to call “f**k you money”. In other words, you reach the point where you have so much money that you can do whatever you want, whenever you want.  And today, I want to discuss how I’d approach a full ecommerce Facebook Ads …

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How Much Will Facebook Ads Cost? Understanding the Price Dynamics of Meta Marketing

When it comes to paid advertising, especially on social media, Facebook has made a name for itself as one of the most popular options. This isn’t surprising – with over 2.8 billion monthly users, it’s a great platform for advertisers to market their products to their target audience.  The question, however, is how much will …

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How Much Budget for Facebook Ads Is Ideal?

In today’s world, where nearly everything is online and digital, advertising on social media has become a key part of most businesses’ marketing strategies. While nearly all social media platforms have some type of advertising option, there’s no denying that Facebook (or rather, Meta, which includes Facebook and Instagram) is a powerhouse. If you want to …

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What Should Your Budget for LinkedIn Ads Be?

LinkedIn started as a professional networking platform, but it has evolved into a powerful advertising platform as well. The great news is that, at its core, it is still focused on businesses, even when it comes to advertising, making it the ideal marketing solution for B2B businesses. With over 800 million members, you can easily …

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How Much Budget for Google Ads is Needed?

If you’re running any form of paid ads, chances are that you either are or are considering using Google Ads. This makes sense, as Google is an industry leader in the paid advertising world.  However, since paid advertising isn’t a cheap venture, you may be wondering exactly how much budget to spend on Google Ads. …

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Decoding LinkedIn Advertising Costs and Answering the Question “How Does LinkedIn Charge Me for My Ads?”

There’s no denying that social media platforms have changed the ad game forever, and while LinkedIn Ads might be a relatively new fish in the school when compared to giants like Google, it’s already made strides.  This is the go-to platform for B2B businesses wanting to generate leads, because that’s specifically what its ad structure …

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Running a Paid Ads Agency: The Good, the Bad, and the WTF

Marketing is one of the biggest industries out there, and it doesn’t seem to be going away anytime soon. Of course, there are many types of marketing, but one of the most popular trends in recent years has been paid advertising.  This makes sense since things that cost money often tend to have better results. …

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The Truth Behind Meta Advantage Plus Campaigns: A Comprehensive Analysis

If you’re in the digital marketing sphere, staying ahead of the curve is the key to being successful. There are loads of paid ads platforms out there, and even more settings within those campaigns.  One term that you may have heard floating around due to its increased popularity of late is “Advantage Plus Campaigns”. This …

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