Marketing

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How to Choose a Sustainable Marketing Agency

By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …

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Best books for ecommerce business founders

15 Essential Books for Ecommerce Business Founders

Here at Snowball Creations, we work with many successful entrepreneurs. Over the years we’ve noticed some commonalities, and off the back of this have curated your ultimate guide to the best books for e-commerce founders. There are some very well-known and often cited works like Building a Story Brand by Donald Miller, as well as …

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What Is Sustainable Digital Marketing And How To Use It

Sustainability is more than just a buzzword! These days, there is more and more pressure on brands to reduce their impact and be more ethical in their practices. But that doesn’t only apply to their supply chain or their product packaging…It also impacts your online marketing choices! In this article, I’m going to quickly go …

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