Marketing

Is Performance Max Worth It? The Truth

I have a pretty bold claim: if you’re currently running a performance max campaign on Google Ads, you’re almost certainly doing it wrong. In my opinion, the answer to the question “Is performance max good?” is . . . NO. I know this is a bold statement, but stick with me while I explain. I’m …

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A Guide to Facebook Ads for Skincare Brands

If you’ve been in the e-commerce game for a while, you’ll know that paid advertising should be a key element of your digital marketing strategy. In particular, Facebook Ads should be your best friend. And I can say this with a lot of confidence, because I took a brand from making no money from ads …

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My Favourite Facebook Ads Tracking Alternatives

I did a video a while back all about some alternatives to Facebook Ads tracking (you can watch that here), and I thought it would be helpful to make a blog post about it as well! In this post, I’m going to cover a few key elements of Facebook Ads tracking. After all, Facebook is …

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A Complete Guide to Different LinkedIn Ad Types

If you’re in the B2B space, you already know the importance of gaining valuable leads. And one of the best ways to do this is via LinkedIn advertising. While other display platforms like Facebook Ads have their benefits, LinkedIn is always going to be my number one choice for B2B businesses, because it’s designed specifically …

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How to Come Up With a Paid Ads Strategy: An Agency Owner’s Guide

I’m a firm believer in the notion that one of the most effective ways of learning a new skill is to hear experienced people talk about how they approach it. Even if you don’t fully agree with what they do, you’re bound to gain some valuable insights. That’s why I’ve decided to share my knowledge …

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How to Use LinkedIn Ads for B2B

B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …

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An illustrated image of a shopping cart and a phone with various social media logos coming out of them

Google and Facebook Ads for Ecommerce: The Inside Scoop

If you have an e-commerce business, you probably already know that you should be using paid ads to help scale your business. More specifically, you should be using both Google Ads and Facebook Ads in your digital marketing strategy. Today’s your lucky day, because I’ve decided to share what I know with you.  You might …

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How To Write The Best Sales Copy

Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …

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A Pre-Launch Check List For Paid Ads [Everything you NEED]

A Pre-Launch Check List For Paid Ads [Everything you NEED]

Today, I’m going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they’re with Google, Facebook, Instagram, or LinkedIn. The list will include all the stuff that you need in place before launching your paid advertising campaigns. In case you’re …

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How to Improve Profit Margins in eCommerce & B2B

eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to improve. Higher profit margins are also a factor that will attract investors to your company. This article will look at 8 ways to improve profit margins. Most …

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