If you’re a business looking to level up your marketing skills, the chances are that you’ve considered running some type of paid advertising. In my opinion, this is one of the best ways to bring in more business to your company – although to be fair, I do own my own ad agency, so I might be biased.
That being said, if you are running paid ads for your company, the chances are that you have considered running Facebook Ads. Unlike platforms like LinkedIn, which specialise in B2B paid advertising, Facebook is a solid option for most businesses.
However, since it is paid advertising, you likely have quite a few questions about the payment process when it comes to your ad spend, and today, I’m answering the frequently asked question of when Facebook charges you for your ads.
It's not that complicated
Here’s the good news: Facebook’s payment when it comes to your ads isn’t that complicated. I recently did a similar post for LinkedIn and Google Ads, and the truth is that most of these platforms work pretty similarly when it comes to payment. And all of this information is available on the Facebook page! All of this makes it pretty easy for you to manage your ad experience.
But just in case you were looking for a quick summary of how you pay for Facebook ad delivery, here we go!
Also, remember that Facebook has multiple payment services and video services, so your experience in accounts centre might differ from someone else’s, especially since you might have different cookies by Facebook enabled. My cookies for Facebook on this browser, for example, are likely different from your settings.
It depends on your payment method
When you set up your Facebook Ads, you will need to log in to continue to the next step, which is to select a payment method, such as PayPal, or a card. You will also get to set up your payment threshold. This refers to the amount of ad spend your campaigns need to reach before you get charged. Once this threshold is reached, you will be charged via your selected payment method.
However, there is also a monthly bill date, which is where you will be charged for any remaining costs. The fact that you get to set this up is one of the ways you can control your Facebook Ads.
And . . . that's about it!
The part where most people tend to get confused about when it comes to paid advertising is the fact that most platforms have both a payment threshold and a billing date. However, the best way to understand these things is simply to set up your account and your ads. There is a lot of information about online advertising out there, so if you have more specific questions, you should be able to find answers quite easily. You can also watch videos on Meta products to see how things work. And remember that these things don’t happen overnight – the more ad experience in accounts you get, the easier it will be.
As you go through this step by step, you will be able to gain more insight into when and where you will be charged for your Facebook Ads. Hopefully, you found some value in this post, but if you still feel like Facebook Ads are from a whole other world, get in touch with my paid ads agency via the form below and we’ll handle your ads for you.