Ad Agency

How Much Should I Spend on LinkedIn Ads to See Results?

LinkedIn is one of the most popular advertising platforms, especially since it caters specifically to B2B businesses. Therefore, it makes sense to invest some of your marketing budget into LinkedIn Ads.  However, people always want to know how much to spend on LinkedIn Ads. And since I run a paid ads agency, I get asked …

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How Much Ad Budget for Different Platforms Do I Need?

When it comes to paid advertising, it can feel like you have countless decisions you need to make, with two of the biggest being which ad platform to use and how much to spend on your advertising budget. And then, of course, if you are advertising on multiple platforms, you also need to figure out …

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How Much Should I Spend on Facebook Ads to See Results?

There are many forms of marketing, ranging from free strategies to paid platforms. Naturally, paid ads tend to have a bit more of a risk attached to them as you stand to lose more than with free marketing – but if done correctly, paid advertising can also yield much more effective results.  Many people think …

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Unravelling the Mysteries of GCLID: Exactly What is Google Click ID?

I run a paid ads agency called Snowball Creations, which means that I eat, sleep, and breathe paid ads. And while my company specialises in all the major paid ads platforms, Google Ads is still one of the leading options, despite its age. One of the reasons for this is the fact that it’s always …

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How Much Do I Need to Spend on Google Ads to See Results?

While there are many paid advertising channels, with more and more popping up, Google is still one of the most popular options, despite having been around for many years.  It’s really no surprise – Google has a massive user base, great algorithms, and a variety of ad options, making it a solid advertising option for …

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How Much Will LinkedIn Ads Cost My Business?

When it comes to paid ads, LinkedIn is one of the go-to platforms. While other ad giants like Facebook and Google may have a monopoly on ecommerce products, LinkedIn has a unique position when it comes to B2B marketing, as the entire platform is built around businesses and employees.  Therefore, it’s no surprise that B2B …

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The Importance of Qualified SaaS Leads: Navigating the Marketing Maze

Join me today as we face a journey of trials and tribulations that ends in triumph. Okay, that might be a tad overdramatic. Really, I’m going to be talking about SaaS.  And more specifically, a key part of SaaS marketing that people often neglect: qualified leads.  I run an ads agency and have already made …

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What Should My Budget for Automated Bidding Strategies Be?

When people in the paid ads world hear terms like “automated bidding strategy”, their eyes light up like those of a kid in a candy store.  I get it – when you’re working, anything that can be automated is a big win. However, as with most things in paid ads, I would advise you against …

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A Deep Dive into a Complete SaaS Ads Campaign Structure

The quest for the best B2B SaaS campaign strategy is one that all ad managers try to figure out, and I think I’ve cracked the code.  Now, before you click off this post thinking that I’m arrogant, I should probably mention that I run my own paid ads agency and have managed millions in ad …

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Everything You Need to Know to Help You Answer the Question “How Much Will Google Ads Cost?”

Nearly everyone uses Google daily, so it really isn’t surprising that Google is also a popular choice when it comes to paid advertising. However, it’s easy to spend either too much or too little on Google Ads, especially if you’re not sure how the process works.  That’s where I come in. I run my own …

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