Unravelling the Mysteries of GCLID: Exactly What is Google Click ID?

I run a paid ads agency called Snowball Creations, which means that I eat, sleep, and breathe paid ads. And while my company specialises in all the major paid ads platforms, Google Ads is still one of the leading options, despite its age.

One of the reasons for this is the fact that it’s always evolving as an ads platform. Marketing is a dynamic niche, and Google Ads is adapting to this all the time. 

While this is great, it also means that users are often faced with new tools that are supposed to help them, but they don’t know where to start. Here’s one example: Google Click ID (also known as GCLID). 

What is this mythical invention? Is it worth it? How does it work? I hope this post has the answers you’re looking for! Alternatively, click here for a video on the topic. 

Get to know me

I’m going to be guiding you through the digital wilderness, so I feel like you probably want to make sure that I’m trustworthy and know what I’m talking about. As mentioned, I run an ads agency, and nearly all our clients use Google Ads

I’ve been working in this biz for seven years and have managed literally millions in ad spend, so I know nearly all there is to know about ads (notice how I said nearly all? There’s always more to learn, and I’m humble enough to know this.)

I also have a YouTube channel where I share more paid ads info, so I’m well-versed in all the lingo. 

Understanding Google click identifier

Now that the small talk is out of the way, let’s get into what you’re here for: the intricacies of Google Click ID. As always, I’m going to try to try to help you understand this in a creative way instead of spewing boring facts that don’t even make sense your way. 

So, picture this: you’re in a marketplace, surrounded by enticing products. And there’s a spy, looking at everything that you’re doing. Okay, now let’s put this more into perspective: the marketplace is the internet, the products are ads, and the spy is Google Click Identifier. 

This is essentially a digital shadow, something that accompanies you as you navigate the online world. It’s kind of like breadcrumbs that allow businesses to understand your digital journey. 

As a consumer, this sounds kind of scary, but as a business owner, it’s easy to see how valuable this information can be. 

The purpose of Google Click ID

Just in case you don’t know the value of this info, I’m going to share why it matters. It helps you as a business to trace the footsteps of your users. From the moment they click on your ad all the way to their final destination – be that a purchase, a form submission, or a casual browse – GCLID can help you keep tabs on where users go.
And as you likely know, the more info you have about your users, the better you can cater to their needs.
Not only does GCLID give you the inside scoop on online interactions and ad tracking, but it also facilitates offline conversion tracking, completing the circle of digital enlightenment.

How to master the art of tracking

There are a lot of ways to make Google Click Identifier work for you, but I’m not going to lie – it’s hard to accurately describe it in a blog post.
Instead, I would recommend you watch the video linked at the beginning of this blog, as it has live footage of me walking you through how it all works, with practical examples – the best way to learn, in my opinion.
Or . . . just skip the hard stuff and hire a Google Ads agency to manage it for you. I might be biased, but I do think that hiring professionals who know what they’re doing instead of trying to figure it out yourself is a worthwhile investment.

In conclusion

GCLID  may sound fancy and complicated, but as with most paid ads stuff, it really isn’t that confusing once you break it down. But if you do have any questions, fill in the form below to get in touch with my ads agency! We can help you manage your Google Click Identifier, Google Analytics account, and more. 

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