Google Ads

How Broad Should Your Google Ads Keywords Be??

Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …

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Are Bing ads Better Than Google Ads?

Bing Ads vs Google Ads; which is better? It’s the (PPC) age-old question with a complex answer. On the one hand, Google has the lion’s share of the search engine market. Since its launch in 1998, it has continued to invest in innovative design, algorithms, and services that have contributed to it dominating the internet …

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Staff in a meeting

How to Choose a Sustainable Marketing Agency

By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …

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eCommerce PPC guide, eCommerce PPC strategy

PPC Keyword Strategy For eCommece Brands

To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There’s no question that whether you’re running Google shopping ads or search campaigns, it’s one of the most powerful methods for scaling your online sales and increasing brand awareness around your eComm store!! Building a following around your …

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Google ads guide for eCommerce

Google Ads Guide For eCommerce

Are you already running huge scaled e commerce campaigns with Google Ads but feel that the returns just aren’t adding up to the profitability you feel could be achieved. Maybe you’re just starting your journey. You’ve just opened the Google ads campaign manager. You’ve fiddled about with Google shopping campaigns and search ads. You’ve been …

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PPC campaigns for beauty brands/beauty products - Keyword research.

PPC Keyword Strategy For Clean Beauty Brands

Everyone knows that for eCommerce businesses, PPC (pay-per-click) Advertising works. Building a social media presence and a content marketing strategy can of course be effective, but they’re a long play. If you want to start scaling your sales now, paid ads are a powerful shortcut! PPC campaigns and paid search strategies more broadly are one …

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B2B PPC ads - A keyword strategy to nail your ppc campaign

PPC Keyword Strategy For B2B Services Companies

B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B brands is our specialty. The majority of businesses in this sector our providing an essential service that you often can’t avoid. For example waste management, electricity, water treatment, or food …

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