When people in the paid ads world hear terms like “automated bidding strategy”, their eyes light up like those of a kid in a candy store. I get it – when you’re working, anything that can be automated is a big win. However, as with most things in paid ads, I would advise you against …
What Should My Budget for Automated Bidding Strategies Be? Read More »
Nearly everyone uses Google daily, so it really isn’t surprising that Google is also a popular choice when it comes to paid advertising. However, it’s easy to spend either too much or too little on Google Ads, especially if you’re not sure how the process works. That’s where I come in. I run my own …
If you’re running any form of paid ads, chances are that you either are or are considering using Google Ads. This makes sense, as Google is an industry leader in the paid advertising world. However, since paid advertising isn’t a cheap venture, you may be wondering exactly how much budget to spend on Google Ads. …
If you’re running paid ads, you’ve probably heard of Google Display Network. After all, Google is a giant when it comes to online advertising. But what exactly is it? And, more importantly, is it any good? As a paid ads agency owner, I know the ins and outs of Google Ads like I know the …
When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know. I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …
Demystifying Google’s Billing: How Does Google Charge Me for My Ad? Read More »
Trying to navigate Google Merchant Center can feel like walking around a labyrinth without a map – overwhelming, confusing, and slightly terrifying. If you think you’re an idiot for feeling this way, don’t stress – you’re not alone. Many ecommerce business owners trying to run Google shopping ads struggle to navigate this complex tool, which …
A Comprehensive Google Merchant Centre Tutorial: A Professional’s Guide Read More »
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
The new year is the perfect time to look for new business opportunities, and while I might be biased since I run a paid ads agency, I truly do believe that paid advertising is one of the best ways of levelling up your business. Today, I’m going to hone in on a specific type of …
Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In fact, I’d go as far as to say that it’s the most important thing. Many people …
