We love working with SaaS (Software as a service) companies because they’re usually built to make people’s or businesses’ lives easier! It’s software, as a solution to an existing problem. But the SaaS industry is highly competitive. We all know the figures around how likely a start-up is to succeed in their first 5 years, …
Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But which of those companies break through and become game-changing, household names is all down to effective marketing. These days, more and more companies are realising the power of PPC advertising. …
So, you’ve identified the Google search network as a big opportunity for your organisation…But how much does it cost to run ads? It’s something we get asked A LOT as an ad agency, but it’s not always a straight forwards answer (sorry!). In this article, I’m going to try to help you understand the typical …
How Much Does It Cost To Advertise On Google (UK) Read More »
In this article, I’m going to talk about the pros and cons of bidding on your brand name keywords! I’ll cover exactly what a brand name keyword is, how to use them in your PPC Ads, and what proportion of your business’s ad budget makes sense to spend on these branded terms. Branded keywords are …
In this article, I’m going to offer my thoughts on how much money you should be spending on Google and Facebook ads. It’s a question we get asked all the time as an agency, and it’s not always a straightforward answer… The reality is when you’re trying to grow your business on a small budget, …
What Is The Minimum You Should Spend On Google and Facebook Advertising? Read More »
You know what I love? Google Ads. You know what I hate? Google Ad reps! Google Ad Reps sucks. Those call centre calls we get every week from some random new rep cluelessly following their scripts to trick us into throwing money down the drain. Part of my job is auditing accounts and it is …
Dipping your toe into the world of online marketing can be daunting, and often is difficult to know where to start and what strategy to focus on for your business model. Paid ads are a huge part of any strong marketing mix, and can be the most effective way to reach your target audiences and …
Choosing The Best Online Ad Platform For Your Business Read More »
Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common mistakes, get the most out of your account, and optimise your ad budget, it is important to understand the different keyword match types and how they work. It’s …
The Ultimate Keyword Match Types Guide – Google AdWords Read More »
