Google Ads

When Does Google Charge Me for My Ads?

The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads.  The truth is that the default ad columns that these …

When Does Google Charge Me for My Ads? Read More »

Why You Need a Custom Google Ads Column Setup

The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads.  The truth is that the default ad columns that these …

Why You Need a Custom Google Ads Column Setup Read More »

11 Levers to Help You Multiply Google ROI

Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In fact, I’d go as far as to say that it’s the most important thing.  Many people …

11 Levers to Help You Multiply Google ROI Read More »

Google Ads Tracking Tips: Navigating the Conversion Tracking Maze

If we were to view Google Ads through a mythological lens, conversion tracking would be a labyrinth, and the Google Ads platform the minotaur we need to conquer. When you look at it that way, figuring out the best ways of tracking your conversions seems pretty impossible. But fear not! While I may not be …

Google Ads Tracking Tips: Navigating the Conversion Tracking Maze Read More »

The Google Ads Brand Campaign Pandemic

The Google Ads universe is massive. In fact, it could probably rival the Marvel Cinematic Universe (although I think we can all agree that watching superhero movies is more fun than doing Google Ads). Google as a search engine has so many levels to it – from organic search results to branded searches and other …

The Google Ads Brand Campaign Pandemic Read More »

An Ad Agency Owner’s Guide to How You Can Make Effective Ads

If your ad creative is broken, you’re not alone. In fact, this is such a common issue that I made a whole YouTube video about the topic. Many business owners try to get photos and videos, either themselves or through an agency owner, so that they can create effective advertisements and market their products and …

An Ad Agency Owner’s Guide to How You Can Make Effective Ads Read More »

What You Need to Know About Google Paid Ads Keyword Match Types

Google Ads has been changing the definition of keyword match types for many years. At this point, the only things that remain constant when it comes to Google Ads keyword matches are change and confusion.  In the past, the names of the different keyword match types were a pretty accurate representation of what they did. …

What You Need to Know About Google Paid Ads Keyword Match Types Read More »

Is Performance Max Worth It? The Truth

I have a pretty bold claim: if you’re currently running a performance max campaign on Google Ads, you’re almost certainly doing it wrong. In my opinion, the answer to the question “Is performance max good?” is . . . NO. I know this is a bold statement, but stick with me while I explain. I’m …

Is Performance Max Worth It? The Truth Read More »

An illustrated image of a shopping cart and a phone with various social media logos coming out of them

Google and Facebook Ads for Ecommerce: The Inside Scoop

If you have an e-commerce business, you probably already know that you should be using paid ads to help scale your business. More specifically, you should be using both Google Ads and Facebook Ads in your digital marketing strategy. Today’s your lucky day, because I’ve decided to share what I know with you.  You might …

Google and Facebook Ads for Ecommerce: The Inside Scoop Read More »