By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There’s no question that whether you’re running Google shopping ads or search campaigns, it’s one of the most powerful methods for scaling your online sales and increasing brand awareness around your eComm store!! Building a following around your …
Are you already running huge scaled e commerce campaigns with Google Ads but feel that the returns just aren’t adding up to the profitability you feel could be achieved. Maybe you’re just starting your journey. You’ve just opened the Google ads campaign manager. You’ve fiddled about with Google shopping campaigns and search ads. You’ve been …
Perhaps you’re already running Google ads but struggling to get to profitability, or maybe you are already seeing some decent returns but feel there’s more gold in them there mountains to claim!? Maybe the Google Ads interface just seems like an alien language to you? Are you getting loads of conversions or are the google …
2020 onwards has been tough for the travel industry. Really tough. But the light is at the end of the tunnel! With Covid disrupting life less and less, now is the time to take advantage of everyone’s itch to travel again, and start investing in digital marketing. Most veterans in the travel industry know that …
Everyone knows that for eCommerce businesses, PPC (pay-per-click) Advertising works. Building a social media presence and a content marketing strategy can of course be effective, but they’re a long play. If you want to start scaling your sales now, paid ads are a powerful shortcut! PPC campaigns and paid search strategies more broadly are one …
B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B brands is our specialty. The majority of businesses in this sector our providing an essential service that you often can’t avoid. For example waste management, electricity, water treatment, or food …
We love working with SaaS (Software as a service) companies because they’re usually built to make people’s or businesses’ lives easier! It’s software, as a solution to an existing problem. But the SaaS industry is highly competitive. We all know the figures around how likely a start-up is to succeed in their first 5 years, …
Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But which of those companies break through and become game-changing, household names is all down to effective marketing. These days, more and more companies are realising the power of PPC advertising. …
So, you’ve identified the Google search network as a big opportunity for your organisation…But how much does it cost to run ads? It’s something we get asked A LOT as an ad agency, but it’s not always a straight forwards answer (sorry!). In this article, I’m going to try to help you understand the typical …
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