If you’re running paid ads, you’ve probably heard of Google Display Network. After all, Google is a giant when it comes to online advertising. But what exactly is it? And, more importantly, is it any good? As a paid ads agency owner, I know the ins and outs of Google Ads like I know the …
When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know. I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …
Demystifying Google’s Billing: How Does Google Charge Me for My Ad? Read More »
Trying to navigate Google Merchant Center can feel like walking around a labyrinth without a map – overwhelming, confusing, and slightly terrifying. If you think you’re an idiot for feeling this way, don’t stress – you’re not alone. Many ecommerce business owners trying to run Google shopping ads struggle to navigate this complex tool, which …
A Comprehensive Google Merchant Centre Tutorial: A Professional’s Guide Read More »
Most businesses run some form of advertising, and since Google is one of the ad giants of the modern world, there’s a very big chance that you are (or are considering) running Google Ads. However, ads cost money, so you may have some questions about when exactly you’re going to be charged for the Google …
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
The new year is the perfect time to look for new business opportunities, and while I might be biased since I run a paid ads agency, I truly do believe that paid advertising is one of the best ways of levelling up your business. Today, I’m going to hone in on a specific type of …
Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In fact, I’d go as far as to say that it’s the most important thing. Many people …
If we were to view Google Ads through a mythological lens, conversion tracking would be a labyrinth, and the Google Ads platform the minotaur we need to conquer. When you look at it that way, figuring out the best ways of tracking your conversions seems pretty impossible. But fear not! While I may not be …
Google Ads Tracking Tips: Navigating the Conversion Tracking Maze Read More »
The Google Ads universe is massive. In fact, it could probably rival the Marvel Cinematic Universe (although I think we can all agree that watching superhero movies is more fun than doing Google Ads). Google as a search engine has so many levels to it – from organic search results to branded searches and other …
If your ad creative is broken, you’re not alone. In fact, this is such a common issue that I made a whole YouTube video about the topic. Many business owners try to get photos and videos, either themselves or through an agency owner, so that they can create effective advertisements and market their products and …
An Ad Agency Owner’s Guide to How You Can Make Effective Ads Read More »
