Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …
HOW TO Make Google Ads Work in High Competition Sectors Read More »
A vital way of improving your Google Ads performance is by choosing the right bid strategy. This, however, is easier said than done, so wich Google Advertisements Which Bidding Strategy Is Best, Lets dive in and find out! In this article, I’ll explain what a bidding strategy is and the spectrum of strategies that exist. …
Google Advertisements Which Bidding Strategy Is Best? Read More »
You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …
How to boost your Google Ads Quality Score (and why it’s so low!!!) Read More »
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …
Bing Ads vs Google Ads; which is better? It’s the (PPC) age-old question with a complex answer. On the one hand, Google has the lion’s share of the search engine market. Since its launch in 1998, it has continued to invest in innovative design, algorithms, and services that have contributed to it dominating the internet …
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you’re in the right place. Perhaps your ads have garnered some decent results but you feel you can get more out of your ads budget. Or …
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There’s no question that whether you’re running Google shopping ads or search campaigns, it’s one of the most powerful methods for scaling your online sales and increasing brand awareness around your eComm store!! Building a following around your …
Are you already running huge scaled e commerce campaigns with Google Ads but feel that the returns just aren’t adding up to the profitability you feel could be achieved. Maybe you’re just starting your journey. You’ve just opened the Google ads campaign manager. You’ve fiddled about with Google shopping campaigns and search ads. You’ve been …
Perhaps you’re already running Google ads but struggling to get to profitability, or maybe you are already seeing some decent returns but feel there’s more gold in them there mountains to claim!? Maybe the Google Ads interface just seems like an alien language to you? Are you getting loads of conversions or are the google …
