Guides

How To Write The Best Sales Copy

Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …

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A Pre-Launch Check List For Paid Ads [Everything you NEED]

A Pre-Launch Check List For Paid Ads [Everything you NEED]

Today, I’m going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they’re with Google, Facebook, Instagram, or LinkedIn. The list will include all the stuff that you need in place before launching your paid advertising campaigns. In case you’re …

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Google Ads Guide For Super High ROAS: 46x

Google Ads Guide For Super High ROAS: 46x

How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …

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HOW TO Make Google Ads Work in High Competition Sectors

HOW TO Make Google Ads Work in High Competition Sectors

Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …

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How Boost Your Google Ads Quality Score

How to boost your Google Ads Quality Score (and why it’s so low!!!)

You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …

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How Broad Should Your Google Ads Keywords Be??

Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …

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Staff in a meeting

How to Choose a Sustainable Marketing Agency

By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …

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Facebook Ads Beginners Guide For eCommerce

Facebook Ads Beginners Guide For eCommerce Brands

Master the art of Facebook advertising to increase eCommerce sales and seriously scale your business with our beginner’s guide to Facebook Ads! Put simply, Facebook Ads can help your eCommerce business reach a much larger and highly targeted audience compared to organic social strategies. Plus these days, with Facebook’s advanced advertising tools, it’s simple to …

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Google ads guide for eCommerce

Google Ads Guide For eCommerce

Are you already running huge scaled e commerce campaigns with Google Ads but feel that the returns just aren’t adding up to the profitability you feel could be achieved. Maybe you’re just starting your journey. You’ve just opened the Google ads campaign manager. You’ve fiddled about with Google shopping campaigns and search ads. You’ve been …

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