Guides

The Sneaky Meta Attribution Change Facebook Doesn’t Want You to Know About . . .

Grab your magnifying glasses, tweed coats, and detective hats, because we’re about to cosplay as Sherlock and Watson as we investigate the recent Meta attribution changes. I’ll be Sherlock, of course. Facebook is a riddle wrapped in a mystery wrapped in a question mark wrapped in an algorithm, which is my convoluted way of saying …

The Sneaky Meta Attribution Change Facebook Doesn’t Want You to Know About . . . Read More »

11 Levers to Help You Multiply Google ROI

Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In fact, I’d go as far as to say that it’s the most important thing.  Many people …

11 Levers to Help You Multiply Google ROI Read More »

A Step-by-step LinkedIn Remarketing Tutorial

LinkedIn isn’t like other social media platforms where you simply spend hours engaging with cat videos and commenting on your friends’ posts. Sure, it is a social network, and it is great for forming connections with fellow LinkedIn members, but it’s also so much more than that. Because of LinkedIn’s unique nature of focusing on …

A Step-by-step LinkedIn Remarketing Tutorial Read More »

A Deep Dive into LinkedIn Ads Remarketing

When it comes to paid advertising, the goal is simple: get people to take a desired action. Maybe you want to send them to your website. Maybe you want them to buy something, or fill in a form. Whatever it is, paid advertising should help you achieve this goal, and LinkedIn ads aren’t any different. …

A Deep Dive into LinkedIn Ads Remarketing Read More »

Hidden Meta Ads Data That Facebook’s Been Keeping From You

Facebook is one of the most popular platforms for running paid ads, and of course, Instagram ads also fall under this umbrella. That’s why it may surprise you to learn that many people aren’t seeing the results that they want when running paid ads on these platforms.  Or maybe it doesn’t surprise you. Either way, …

Hidden Meta Ads Data That Facebook’s Been Keeping From You Read More »

Unleashing the Magic of LinkedIn Ads Tracking

The realm of LinkedIn Ads is as glorious as it is confusing. But don’t worry: I’ve volunteered to guide you through this mythical landscape and help you harness the magic powers that tracking your LinkedIn ads can give your business.  There’s no need to don your hat and go digging for treasures, because I’m going …

Unleashing the Magic of LinkedIn Ads Tracking Read More »

Google Ads Tracking Tips: Navigating the Conversion Tracking Maze

If we were to view Google Ads through a mythological lens, conversion tracking would be a labyrinth, and the Google Ads platform the minotaur we need to conquer. When you look at it that way, figuring out the best ways of tracking your conversions seems pretty impossible. But fear not! While I may not be …

Google Ads Tracking Tips: Navigating the Conversion Tracking Maze Read More »

The Google Ads Brand Campaign Pandemic

The Google Ads universe is massive. In fact, it could probably rival the Marvel Cinematic Universe (although I think we can all agree that watching superhero movies is more fun than doing Google Ads). Google as a search engine has so many levels to it – from organic search results to branded searches and other …

The Google Ads Brand Campaign Pandemic Read More »