If you’re running paid ads, you’ve probably heard of Google Display Network. After all, Google is a giant when it comes to online advertising. But what exactly is it? And, more importantly, is it any good? As a paid ads agency owner, I know the ins and outs of Google Ads like I know the …
If you’re in the digital marketing sphere, staying ahead of the curve is the key to being successful. There are loads of paid ads platforms out there, and even more settings within those campaigns. One term that you may have heard floating around due to its increased popularity of late is “Advantage Plus Campaigns”. This …
The Truth Behind Meta Advantage Plus Campaigns: A Comprehensive Analysis Read More »
Today’s guest post is written by Brand Strategist Laura Beauparlant. Laura is the founder of Lab Creative, the author of Brand Chemistry and an award-winning keynote speaker. Why Strong Branding is Critical to Your Marketing and Advertising Efforts Paid advertising holds the incredible potential to elevate your business to new heights. However, to truly …
A Blueprint to Branding Your Business: 3 Essential Elements for Success Read More »
When it comes to paid advertising, there are a lot of things you need to consider where you want to run your ads, how much you should spend on them, what types of ads you should run, and more. Today, I want to answer a specific question that focuses on how much budget you need …
How to Answer the Question “How Much Budget Do I Need Per Campaign? Read More »
When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know. I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …
Demystifying Google’s Billing: How Does Google Charge Me for My Ad? Read More »
Most businesses exist purely to be as profitable as possible, which means that their major goal is to bring new customers to their business. This is done, of course, through marketing. And while there are many ways to market your business, paid advertising is something you should seriously consider if you plan on scaling your …
If you’re a business looking to level up your marketing skills, the chances are that you’ve considered running some type of paid advertising. In my opinion, this is one of the best ways to bring in more business to your company – although to be fair, I do own my own ad agency, so I …
Trying to navigate Google Merchant Center can feel like walking around a labyrinth without a map – overwhelming, confusing, and slightly terrifying. If you think you’re an idiot for feeling this way, don’t stress – you’re not alone. Many ecommerce business owners trying to run Google shopping ads struggle to navigate this complex tool, which …
A Comprehensive Google Merchant Centre Tutorial: A Professional’s Guide Read More »
LinkedIn is the go-to advertising platform for most B2B businesses, and for good reason! With its detailed data about a person’s work experience and business, LinkedIn is the ideal platform for building out the perfect audience for your LinkedIn ad campaigns. That being said, ad campaigns are all about data, and that’s where things get …
Everything You Need for a Professional LinkedIn Ads Column Setup Read More »
Ad platforms are often known for their lack of transparency, and Meta is no different. Luckily, the issue isn’t that Meta doesn’t have the data you need to make your ads perform well – rather, it’s that it doesn’t show you this data. Not by default, anyway. I recently wrote posts about this dilemma with …
The Ins and Outs of a Custom Meta Ads Column Setup Read More »
