Paid Advertising

A Comprehensive Google Merchant Centre Tutorial: A Professional’s Guide

Trying to navigate Google Merchant Center can feel like walking around a labyrinth without a map – overwhelming, confusing, and slightly terrifying. If you think you’re an idiot for feeling this way, don’t stress – you’re not alone. Many ecommerce business owners trying to run Google shopping ads struggle to navigate this complex tool, which …

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Everything You Need for a Professional LinkedIn Ads Column Setup

LinkedIn is the go-to advertising platform for most B2B businesses, and for good reason! With its detailed data about a person’s work experience and business, LinkedIn is the ideal platform for building out the perfect audience for your LinkedIn ad campaigns.  That being said, ad campaigns are all about data, and that’s where things get …

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The Ins and Outs of a Custom Meta Ads Column Setup 

Ad platforms are often known for their lack of transparency, and Meta is no different. Luckily, the issue isn’t that Meta doesn’t have the data you need to make your ads perform well – rather, it’s that it doesn’t show you this data. Not by default, anyway.  I recently wrote posts about this dilemma with …

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Understanding LinkedIn Ads: When Does LinkedIn Charge Me For My Ads?

While LinkedIn as an ad platform may seem like a bit of an underdog when compared to other ad giants like Meta and Google, there’s no doubt that it’s rising in popularity, and it’s one of the best advertising platforms for B2B businesses.  However, LinkedIn Ads are paid ads, which means you may have quite …

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When Does Google Charge Me for My Ads?

The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads.  The truth is that the default ad columns that these …

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Why You Need a Custom Google Ads Column Setup

The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads.  The truth is that the default ad columns that these …

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To Pay or Not to Pay (Also Known as: Should I Use a Paid Ads Agency?)

Every business should be using marketing. I don’t think that’s a super out-there statement to make. However, there are so many facets of marketing ranging from free to paid that you might not know what’s best for you. In this post, I am to help you answer the following question: should you be using the …

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How Do You Achieve a Lower Cost Per Acquisition? And is it Always the Right Move . . ?

In the paid ads world, a lower cost per acquisition is like a golden egg – rare, highly sought after, and quite possibly impossible to obtain.  Every business owner running their own ads is always on the hunt to lower their cost per acquisition. This makes sense – after all, a lower CPA is going …

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The North Pole of LinkedIn Ads: Cold Audiences

So, you’ve decided to enter the show-stopping world of LinkedIn Ads, but you feel as clueless as a cat in a dog show. I’ve got good news and better news.  The good news is that you’re not alone. Loads of people are intimidated by the idea of running LinkedIn ads. The better news is that …

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