Paid Advertising

The Power of LinkedIn Document Ads: A Different Frontier for B2B Engagement

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While document ads aren’t as popular as some other ad formats when it comes to LinkedIn advertising, they are great at engaging audiences, boosting brand awareness and lead generation. This post will focus on what LinkedIn document ads are, how they work and how businesses can utilise them effectively. What Are LinkedIn Document Ads? As …

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LinkedIn Conversation Ads: What B2B Marketers Need to Know

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Any business that sells to other enterprises knows that LinkedIn is one of the best platforms to do it on. This is due to LinkedIn being the go-to place to connect with other business professionals and where to build strong company relationships. Thus, it comes as little surprise to see that so many corporations who …

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Master LinkedIn Thought Leader Ads: Build Trust and Authority for Your Brand

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LinkedIn is a powerful platform that has been around for a few years now. It has established itself as the go-to platform for building professional connections and B2B marketing. The platform has several ad types to choose from that can help drive valuable leads and set companies up for massive business success.  That being said, …

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LinkedIn Audience Network Explained: Should Businesses Use It?

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LinkedIn is a powerful platform for businesses aiming to establish professional connections and drive B2B sales. It offers various advertising options that can help companies generate more leads. In this post, we’ll focus on one key advertising feature — the LinkedIn Audience Network. We’ll break down what it is, how it operates, whether it’s right …

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LinkedIn Dynamic Ads Explained: A Complete Guide for Businesses

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When it comes to LinkedIn advertising, there are several ad types to choose from. Each with its own set of advantages and disadvantages. Given all the options, businesses who are new to the platform can oftentimes feel overwhelmed about what ad format would work best with their company.  This is a natural response as online …

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Why Your Business Should Use LinkedIn Text Ads

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Most businesses know that if you are interested in generating B2B sales, then LinkedIn is your best bet. The platform is designed to connect business professionals with other like-minded individuals. Which makes it the perfect platform for building professional relationships, networking and driving B2B conversions. When it comes to LinkedIn advertising, most people think that …

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What Is The Best Ads Platform For SaaS Brands?

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With how the digital advertising world has evolved, there are multiple ways that companies can market their services/products online. With all the choices available, knowing which would be the best for your brand is often challenging.  This is where this post comes in. This article will examine the best ads platform for SaaS brands and …

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An Introduction Into Spotlight LinkedIn Ads And How They Benefit Your Business

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In today’s online world, there are several ways that businesses can market their products and services. If your business is focused on B2B sales, chances are you have already started to experiment with some of the wonders that LinkedIn has to offer.  That being said, with all the different ad types available, it can be …

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What Is The Best Ads Platform For Furniture Brands

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Paid advertising is a great way to drive consistent traffic to your website and increase conversions. However, with all the different ad platforms at your disposal, it can be difficult to know which one you should focus on. The truth is that for every business it is completely different.  It all depends on the type …

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What Is ROAS? Understanding Return on Ad Spend

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With how competitive the digital landscape has become, there are multiple components that determine how successful an ad campaign is. This is where return on ad spend (ROAS) comes into play.  This marketing metric sheds light on how profitable advertising efforts are. This article will take a deep dive into the inner workings of ROAS, …

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