Paid Advertising

Ultimate keyword match type guide - Google adwords

The Ultimate Keyword Match Types Guide – Google AdWords

Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common mistakes, get the most out of your account, and optimise your ad budget, it is important to understand the different keyword match types and how they work. It’s …

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The secret formula to make paid ads work for your positive impact business! (2)

The Secret Paid Ads Formula For Your Positive Impact Business

In today’s social media world, two of the most mentioned words are “sustainable” and “ethical.” Brands have started to realise that if they want to survive, they have to pay more attention to their impact on the world, and their messaging around that. Over the years at Snowball Creations, we’ve worked with countless companies that …

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