eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to improve. Higher profit margins are also a factor that will attract investors to your company. This article will look at 8 ways to improve profit margins. Most …
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How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …
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A vital way of improving your Google Ads performance is by choosing the right bid strategy. This, however, is easier said than done, so wich Google Advertisements Which Bidding Strategy Is Best, Lets dive in and find out! In this article, I’ll explain what a bidding strategy is and the spectrum of strategies that exist. …
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You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …
How to boost your Google Ads Quality Score (and why it’s so low!!!) Read More »
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …
Bing Ads vs Google Ads; which is better? It’s the (PPC) age-old question with a complex answer. On the one hand, Google has the lion’s share of the search engine market. Since its launch in 1998, it has continued to invest in innovative design, algorithms, and services that have contributed to it dominating the internet …
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you’re in the right place. Perhaps your ads have garnered some decent results but you feel you can get more out of your ads budget. Or perhaps …
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
Master the art of Facebook advertising to increase eCommerce sales and seriously scale your business with our beginner’s guide to Facebook Ads! Put simply, Facebook Ads can help your eCommerce business reach a much larger and highly targeted audience compared to organic social strategies. Plus these days, with Facebook’s advanced advertising tools, it’s simple to …
Facebook Ads Beginners Guide For eCommerce Brands Read More »
