Paid Advertising

A Blueprint to Branding Your Business: 3 Essential Elements for Success

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  Today’s guest post is written by Brand Strategist Laura Beauparlant. Laura is the founder of Lab Creative, the author of Brand Chemistry and an award-winning keynote speaker. Why Strong Branding is Critical to Your Marketing and Advertising Efforts Paid advertising holds the incredible potential to elevate your business to new heights. However, to truly …

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How to Answer the Question “How Much Budget Do I Need Per Campaign?

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When it comes to paid advertising, there are a lot of things you need to consider where you want to run your ads, how much you should spend on them, what types of ads you should run, and more.  Today, I want to answer a specific question that focuses on how much budget you need …

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Demystifying Google’s Billing: How Does Google Charge Me for My Ad?

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When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know.  I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …

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Is There a Minimum Budget for Paid Ads?

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Most businesses exist purely to be as profitable as possible, which means that their major goal is to bring new customers to their business. This is done, of course, through marketing. And while there are many ways to market your business, paid advertising is something you should seriously consider if you plan on scaling your …

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A Comprehensive Google Merchant Centre Tutorial: A Professional’s Guide

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Trying to navigate Google Merchant Center can feel like walking around a labyrinth without a map – overwhelming, confusing, and slightly terrifying. If you think you’re an idiot for feeling this way, don’t stress – you’re not alone. Many ecommerce business owners trying to run Google shopping ads struggle to navigate this complex tool, which …

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Everything You Need for a Professional LinkedIn Ads Column Setup

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LinkedIn is the go-to advertising platform for most B2B businesses, and for good reason! With its detailed data about a person’s work experience and business, LinkedIn is the ideal platform for building out the perfect audience for your LinkedIn ad campaigns.  That being said, ad campaigns are all about data, and that’s where things get …

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The Ins and Outs of a Custom Meta Ads Column Setup 

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Ad platforms are often known for their lack of transparency, and Meta is no different. Luckily, the issue isn’t that Meta doesn’t have the data you need to make your ads perform well – rather, it’s that it doesn’t show you this data. Not by default, anyway.  I recently wrote posts about this dilemma with …

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Understanding LinkedIn Ads: When Does LinkedIn Charge Me For My Ads?

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While LinkedIn as an ad platform may seem like a bit of an underdog when compared to other ad giants like Meta and Google, there’s no doubt that it’s rising in popularity, and it’s one of the best advertising platforms for B2B businesses.  However, LinkedIn Ads are paid ads, which means you may have quite …

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When Does Google Charge Me for My Ads?

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The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads.  The truth is that the default ad columns that these …

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