Budgets

How Much Budget for Facebook Ads Is Ideal?

In today’s world, where nearly everything is online and digital, advertising on social media has become a key part of most businesses’ marketing strategies. While nearly all social media platforms have some type of advertising option, there’s no denying that Facebook (or rather, Meta, which includes Facebook and Instagram) is a powerhouse. If you want to …

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What Should Your Budget for LinkedIn Ads Be?

LinkedIn started as a professional networking platform, but it has evolved into a powerful advertising platform as well. The great news is that, at its core, it is still focused on businesses, even when it comes to advertising, making it the ideal marketing solution for B2B businesses. With over 800 million members, you can easily …

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How Much Budget for Google Ads is Needed?

If you’re running any form of paid ads, chances are that you either are or are considering using Google Ads. This makes sense, as Google is an industry leader in the paid advertising world.  However, since paid advertising isn’t a cheap venture, you may be wondering exactly how much budget to spend on Google Ads. …

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Decoding LinkedIn Advertising Costs and Answering the Question “How Does LinkedIn Charge Me for My Ads?”

There’s no denying that social media platforms have changed the ad game forever, and while LinkedIn Ads might be a relatively new fish in the school when compared to giants like Google, it’s already made strides.  This is the go-to platform for B2B businesses wanting to generate leads, because that’s specifically what its ad structure …

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How to Answer the Question “How Much Budget Do I Need Per Campaign?

When it comes to paid advertising, there are a lot of things you need to consider where you want to run your ads, how much you should spend on them, what types of ads you should run, and more.  Today, I want to answer a specific question that focuses on how much budget you need …

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Demystifying Google’s Billing: How Does Google Charge Me for My Ad?

When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know.  I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …

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Is There a Minimum Budget for Paid Ads?

Most businesses exist purely to be as profitable as possible, which means that their major goal is to bring new customers to their business. This is done, of course, through marketing. And while there are many ways to market your business, paid advertising is something you should seriously consider if you plan on scaling your …

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How Do You Achieve a Lower Cost Per Acquisition? And is it Always the Right Move . . ?

In the paid ads world, a lower cost per acquisition is like a golden egg – rare, highly sought after, and quite possibly impossible to obtain.  Every business owner running their own ads is always on the hunt to lower their cost per acquisition. This makes sense – after all, a lower CPA is going …

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Google Ads Guide For Super High ROAS: 46x

Google Ads Guide For Super High ROAS: 46x

How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …

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