If you’re running any form of paid ads, chances are that you either are or are considering using Google Ads. This makes sense, as Google is an industry leader in the paid advertising world. However, since paid advertising isn’t a cheap venture, you may be wondering exactly how much budget to spend on Google Ads. …
There’s no denying that social media platforms have changed the ad game forever, and while LinkedIn Ads might be a relatively new fish in the school when compared to giants like Google, it’s already made strides. This is the go-to platform for B2B businesses wanting to generate leads, because that’s specifically what its ad structure …
When it comes to paid advertising, there are a lot of things you need to consider where you want to run your ads, how much you should spend on them, what types of ads you should run, and more. Today, I want to answer a specific question that focuses on how much budget you need …
How to Answer the Question “How Much Budget Do I Need Per Campaign? Read More »
When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know. I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …
Demystifying Google’s Billing: How Does Google Charge Me for My Ad? Read More »
Most businesses exist purely to be as profitable as possible, which means that their major goal is to bring new customers to their business. This is done, of course, through marketing. And while there are many ways to market your business, paid advertising is something you should seriously consider if you plan on scaling your …
If you’re a business looking to level up your marketing skills, the chances are that you’ve considered running some type of paid advertising. In my opinion, this is one of the best ways to bring in more business to your company – although to be fair, I do own my own ad agency, so I …
In the paid ads world, a lower cost per acquisition is like a golden egg – rare, highly sought after, and quite possibly impossible to obtain. Every business owner running their own ads is always on the hunt to lower their cost per acquisition. This makes sense – after all, a lower CPA is going …
How Do You Achieve a Lower Cost Per Acquisition? And is it Always the Right Move . . ? Read More »
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …
A vital way of improving your Google Ads performance is by choosing the right bid strategy. This, however, is easier said than done, so wich Google Advertisements Which Bidding Strategy Is Best, Lets dive in and find out! In this article, I’ll explain what a bidding strategy is and the spectrum of strategies that exist. …
Google Advertisements Which Bidding Strategy Is Best? Read More »
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
