When audacity meets innovation and boldness reigns supreme, you get what I like to call “f**k you money”. In other words, you reach the point where you have so much money that you can do whatever you want, whenever you want. And today, I want to discuss how I’d approach a full ecommerce Facebook Ads …
When it comes to paid advertising, especially on social media, Facebook has made a name for itself as one of the most popular options. This isn’t surprising – with over 2.8 billion monthly users, it’s a great platform for advertisers to market their products to their target audience. The question, however, is how much will …
How Much Will Facebook Ads Cost? Understanding the Price Dynamics of Meta Marketing Read More »
In today’s world, where nearly everything is online and digital, advertising on social media has become a key part of most businesses’ marketing strategies. While nearly all social media platforms have some type of advertising option, there’s no denying that Facebook (or rather, Meta, which includes Facebook and Instagram) is a powerhouse. If you want to …
If you’re running Facebook Ads or considering it, you probably know that doing so isn’t cheap. Therefore, it makes sense to want to know how the payment process works. I recently did a post about when you will receive your Facebook charge its users for their ads, so you can read that here. But to …
If you’re in the digital marketing sphere, staying ahead of the curve is the key to being successful. There are loads of paid ads platforms out there, and even more settings within those campaigns. One term that you may have heard floating around due to its increased popularity of late is “Advantage Plus Campaigns”. This …
The Truth Behind Meta Advantage Plus Campaigns: A Comprehensive Analysis Read More »
If you’re a business looking to level up your marketing skills, the chances are that you’ve considered running some type of paid advertising. In my opinion, this is one of the best ways to bring in more business to your company – although to be fair, I do own my own ad agency, so I …
Ad platforms are often known for their lack of transparency, and Meta is no different. Luckily, the issue isn’t that Meta doesn’t have the data you need to make your ads perform well – rather, it’s that it doesn’t show you this data. Not by default, anyway. I recently wrote posts about this dilemma with …
The Ins and Outs of a Custom Meta Ads Column Setup Read More »
Life is a game of balance. We need to balance work and life. Healthy eating. Our schedules. Our time. Our bank accounts. Balance can be found in nearly every aspect of our lives. And balance is good! It means we don’t have too much of something, nor do we have too little. When you’ve found …
Grab your magnifying glasses, tweed coats, and detective hats, because we’re about to cosplay as Sherlock and Watson as we investigate the recent Meta attribution changes. I’ll be Sherlock, of course. Facebook is a riddle wrapped in a mystery wrapped in a question mark wrapped in an algorithm, which is my convoluted way of saying …
The Sneaky Meta Attribution Change Facebook Doesn’t Want You to Know About . . . Read More »
Facebook is one of the most popular platforms for running paid ads, and of course, Instagram ads also fall under this umbrella. That’s why it may surprise you to learn that many people aren’t seeing the results that they want when running paid ads on these platforms. Or maybe it doesn’t surprise you. Either way, …
Hidden Meta Ads Data That Facebook’s Been Keeping From You Read More »
