Facebook Ads

How Much Ad Budget for Different Platforms Do I Need?

When it comes to paid advertising, it can feel like you have countless decisions you need to make, with two of the biggest being which ad platform to use and how much to spend on your advertising budget. And then, of course, if you are advertising on multiple platforms, you also need to figure out …

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How Much Should I Spend on Facebook Ads to See Results?

There are many forms of marketing, ranging from free strategies to paid platforms. Naturally, paid ads tend to have a bit more of a risk attached to them as you stand to lose more than with free marketing – but if done correctly, paid advertising can also yield much more effective results.  Many people think …

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Unveiling the Power of “F*ck You Money”: How I’d Approach an Ecommerce Meta Campaign if Money Weren’t an Issue

When audacity meets innovation and boldness reigns supreme, you get what I like to call “f**k you money”. In other words, you reach the point where you have so much money that you can do whatever you want, whenever you want.  And today, I want to discuss how I’d approach a full ecommerce Facebook Ads …

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How Much Will Facebook Ads Cost? Understanding the Price Dynamics of Meta Marketing

When it comes to paid advertising, especially on social media, Facebook has made a name for itself as one of the most popular options. This isn’t surprising – with over 2.8 billion monthly users, it’s a great platform for advertisers to market their products to their target audience.  The question, however, is how much will …

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How Much Budget for Facebook Ads Is Ideal?

In today’s world, where nearly everything is online and digital, advertising on social media has become a key part of most businesses’ marketing strategies. While nearly all social media platforms have some type of advertising option, there’s no denying that Facebook (or rather, Meta, which includes Facebook and Instagram) is a powerhouse. If you want to …

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The Truth Behind Meta Advantage Plus Campaigns: A Comprehensive Analysis

If you’re in the digital marketing sphere, staying ahead of the curve is the key to being successful. There are loads of paid ads platforms out there, and even more settings within those campaigns.  One term that you may have heard floating around due to its increased popularity of late is “Advantage Plus Campaigns”. This …

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The Ins and Outs of a Custom Meta Ads Column Setup 

Ad platforms are often known for their lack of transparency, and Meta is no different. Luckily, the issue isn’t that Meta doesn’t have the data you need to make your ads perform well – rather, it’s that it doesn’t show you this data. Not by default, anyway.  I recently wrote posts about this dilemma with …

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