Facebook Ads

Hidden Meta Ads Data That Facebookโ€™s Been Keeping From You

Facebook is one of the most popular platforms for running paid ads, and of course, Instagram ads also fall under this umbrella. Thatโ€™s why it may surprise you to learn that many people arenโ€™t seeing the results that they want when running paid ads on these platforms.  Or maybe it doesnโ€™t surprise you. Either way, …

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A Guide to Facebook Ads for Skincare Brands

If youโ€™ve been in the e-commerce game for a while, youโ€™ll know that paid advertising should be a key element of your digital marketing strategy. In particular, Facebook Ads should be your best friend. And I can say this with a lot of confidence, because I took a brand from making no money from ads …

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My Favourite Facebook Ads Tracking Alternatives

I did a video a while back all about some alternatives to Facebook Ads tracking (you can watch that here), and I thought it would be helpful to make a blog post about it as well! In this post, Iโ€™m going to cover a few key elements of Facebook Ads tracking. After all, Facebook is …

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An illustrated image of a shopping cart and a phone with various social media logos coming out of them

Google and Facebook Ads for Ecommerce: The Inside Scoop

If you have an e-commerce business, you probably already know that you should be using paid ads to help scale your business. More specifically, you should be using both Google Ads and Facebook Ads in your digital marketing strategy. Todayโ€™s your lucky day, because Iโ€™ve decided to share what I know with you.  You might …

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How To Write The Best Sales Copy

Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …

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A Pre-Launch Check List For Paid Ads [Everything you NEED]

A Pre-Launch Check List For Paid Ads [Everything you NEED]

Today, I’m going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they’re with Google, Facebook, Instagram, or LinkedIn. The list will include all the stuff that you need in place before launching your paid advertising campaigns. In case you’re …

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Staff in a meeting

How to Choose a Sustainable Marketing Agency

By: Michelle Miller These days and over the last 20 years especially, the word โ€œsustainableโ€ has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, itโ€™s often difficult to know what to look for …

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Facebook Ads Beginners Guide For eCommerce

Facebook Ads Beginners Guide For eCommerce Brands

Master the art of Facebook advertising to increase eCommerce sales and seriously scale your business with our beginner’s guide to Facebook Ads! Put simply, Facebook Ads can help your eCommerce business reach a much larger and highly targeted audience compared to organic social strategies. Plus these days, with Facebook’s advanced advertising tools, it’s simple to …

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What is the smallest you can spend with google and facebook advertising. What is the limit for your marketing budget?

What Is The Minimum You Should Spend On Google and Facebook Advertising?

In this article, I’m going to offer my thoughts on how much money you should be spending on Google and Facebook ads. It’s a question we get asked all the time as an agency, and it’s not always a straightforward answer… The reality is when you’re trying to grow your business on a small budget, …

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