Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In fact, I’d go as far as to say that it’s the most important thing. Many people …
LinkedIn isn’t like other social media platforms where you simply spend hours engaging with cat videos and commenting on your friends’ posts. Sure, it is a social network, and it is great for forming connections with fellow LinkedIn members, but it’s also so much more than that. Because of LinkedIn’s unique nature of focusing on …
When it comes to paid advertising, the goal is simple: get people to take a desired action. Maybe you want to send them to your website. Maybe you want them to buy something, or fill in a form. Whatever it is, paid advertising should help you achieve this goal, and LinkedIn ads aren’t any different. …
The realm of LinkedIn Ads is as glorious as it is confusing. But don’t worry: I’ve volunteered to guide you through this mythical landscape and help you harness the magic powers that tracking your LinkedIn ads can give your business. There’s no need to don your hat and go digging for treasures, because I’m going …
If we were to view Google Ads through a mythological lens, conversion tracking would be a labyrinth, and the Google Ads platform the minotaur we need to conquer. When you look at it that way, figuring out the best ways of tracking your conversions seems pretty impossible. But fear not! While I may not be …
Google Ads Tracking Tips: Navigating the Conversion Tracking Maze Read More »
Google Ads has been changing the definition of keyword match types for many years. At this point, the only things that remain constant when it comes to Google Ads keyword matches are change and confusion. In the past, the names of the different keyword match types were a pretty accurate representation of what they did. …
What You Need to Know About Google Paid Ads Keyword Match Types Read More »
I have a pretty bold claim: if you’re currently running a performance max campaign on Google Ads, you’re almost certainly doing it wrong. In my opinion, the answer to the question “Is performance max good?” is . . . NO. I know this is a bold statement, but stick with me while I explain. I’m …
If you’ve been in the e-commerce game for a while, you’ll know that paid advertising should be a key element of your digital marketing strategy. In particular, Facebook Ads should be your best friend. And I can say this with a lot of confidence, because I took a brand from making no money from ads …
I did a video a while back all about some alternatives to Facebook Ads tracking (you can watch that here), and I thought it would be helpful to make a blog post about it as well! In this post, I’m going to cover a few key elements of Facebook Ads tracking. After all, Facebook is …
If you’re in the B2B space, you already know the importance of gaining valuable leads. And one of the best ways to do this is via LinkedIn advertising. While other display platforms like Facebook Ads have their benefits, LinkedIn is always going to be my number one choice for B2B businesses, because it’s designed specifically …
