I’m a firm believer in the notion that one of the most effective ways of learning a new skill is to hear experienced people talk about how they approach it. Even if you don’t fully agree with what they do, you’re bound to gain some valuable insights. That’s why I’ve decided to share my knowledge …
How to Come Up With a Paid Ads Strategy: An Agency Owner’s Guide Read More »
B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …
If you have an e-commerce business, you probably already know that you should be using paid ads to help scale your business. More specifically, you should be using both Google Ads and Facebook Ads in your digital marketing strategy. Today’s your lucky day, because I’ve decided to share what I know with you. You might …
Google and Facebook Ads for Ecommerce: The Inside Scoop Read More »
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …
eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to improve. Higher profit margins are also a factor that will attract investors to your company. This article will look at 8 ways to improve profit margins. Most …
How to Improve Profit Margins in eCommerce & B2B Read More »
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …
HOW TO Make Google Ads Work in High Competition Sectors Read More »
You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …
How to boost your Google Ads Quality Score (and why it’s so low!!!) Read More »
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
It won’t be a surprise to hear that there are a lot of bad marketing gurus and agencies out there more than happy to take your money. But choosing the right digital marketing agency for your brand is even more vital for purpose-driven, ethical, and sustainable companies! You want to find a marketing agency that …
Sustainability is more than just a buzzword! These days, there is more and more pressure on brands to reduce their impact and be more ethical in their practices. But that doesn’t only apply to their supply chain or their product packaging…It also impacts your online marketing choices! In this article, I’m going to quickly go …
What Is Sustainable Digital Marketing And How To Use It Read More »
