In today’s world, where nearly everything is online and digital, advertising on social media has become a key part of most businesses’ marketing strategies. While nearly all social media platforms have some type of advertising option, there’s no denying that Facebook (or rather, Meta, which includes Facebook and Instagram) is a powerhouse. If you want to …
LinkedIn started as a professional networking platform, but it has evolved into a powerful advertising platform as well. The great news is that, at its core, it is still focused on businesses, even when it comes to advertising, making it the ideal marketing solution for B2B businesses. With over 800 million members, you can easily …
If you’re running any form of paid ads, chances are that you either are or are considering using Google Ads. This makes sense, as Google is an industry leader in the paid advertising world. However, since paid advertising isn’t a cheap venture, you may be wondering exactly how much budget to spend on Google Ads. …
There’s no denying that social media platforms have changed the ad game forever, and while LinkedIn Ads might be a relatively new fish in the school when compared to giants like Google, it’s already made strides. This is the go-to platform for B2B businesses wanting to generate leads, because that’s specifically what its ad structure …
Marketing is one of the biggest industries out there, and it doesn’t seem to be going away anytime soon. Of course, there are many types of marketing, but one of the most popular trends in recent years has been paid advertising. This makes sense since things that cost money often tend to have better results. …
Running a Paid Ads Agency: The Good, the Bad, and the WTF Read More »
If you’re running Facebook Ads or considering it, you probably know that doing so isn’t cheap. Therefore, it makes sense to want to know how the payment process works. I recently did a post about when you will receive your Facebook charge its users for their ads, so you can read that here. But to …
If you’re running paid ads, you’ve probably heard of Google Display Network. After all, Google is a giant when it comes to online advertising. But what exactly is it? And, more importantly, is it any good? As a paid ads agency owner, I know the ins and outs of Google Ads like I know the …
If you’re in the digital marketing sphere, staying ahead of the curve is the key to being successful. There are loads of paid ads platforms out there, and even more settings within those campaigns. One term that you may have heard floating around due to its increased popularity of late is “Advantage Plus Campaigns”. This …
The Truth Behind Meta Advantage Plus Campaigns: A Comprehensive Analysis Read More »
When it comes to paid advertising, there are a lot of things you need to consider where you want to run your ads, how much you should spend on them, what types of ads you should run, and more. Today, I want to answer a specific question that focuses on how much budget you need …
How to Answer the Question “How Much Budget Do I Need Per Campaign? Read More »
When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know. I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …
Demystifying Google’s Billing: How Does Google Charge Me for My Ad? Read More »
