If you’re running Facebook Ads or considering it, you probably know that doing so isn’t cheap. Therefore, it makes sense to want to know how the payment process works.
I recently did a post about when you will receive your Facebook charge its users for their ads, so you can read that here. But to learn about how, keep reading.
I’m a paid ads professional, so I hope this helps those who are new to this realm of digital marketing! Luckily, the process really isn’t hard, so we’ll keep this post short and sweet.
You set your own budget
The good news about paid advertising is that you set your own budget for each ad that you run, and Facebook then spends that budget as it sees fit while taking in a bunch of different considerations. So you won’t have any unexpected Facebook expenses at the end of each month. Basically, you’re in control of your money.
The budget
There are a few things people need to know about their Facebook Ads budget. You need to understand that there is a difference between your budget and the amount spent. The budget is what your maximum spend is that you commit to, whereas the amount spent is . . . well . . . the amount that’s actually spent. Therefore, these charges won’t always exactly align.
You also need to be aware that there is both a lifetime and daily budget within Meta Ads. As you’ve probably guessed, the daily budget refers to what you are willing to spend per day, and the lifetime budget refers to what you’re willing to spend over the entire course of your ad.
Meta uses a bidding system
Just like Google, Meta uses an auction system. You’re basically bidding against competitors to try and win a click for a certain search. If you get the click, you pay. If they don’t click, you don’t pay. This is known as a pay-per-click system, but you can also do a pay-per-impression system, which works the same way, just based on impressions rather than clicks.
Payment methods
Facebook offers a variety of payment options so that you can select the one that suits you. These include:
- Card payments
- PayPal
- Bank account
- Manual payments
Simply grab your computer, set up your preferred way of being charged each month along with all the necessary information, and you’re good to go!
Final words
That’s it! As I said, understanding how Facebook charges you for your ads really isn’t complicated, and there are loads of in-depth posts on Facebook’s site that you can use if you are struggling with a specific area.
You can also view your charges within your Facebook account at any time so that you can understand where your money is going. And of course, if you aren’t having much success with your Facebook Ads and you need some help, fill in the form below to have my Facebook Ads agency do an audit on your ad strategy.