Your conversion rate is the line between scaling and failing
Did you know that only 0.7% of visitors from PPC become leads?
And even fewer make it all the way to becoming paying customers. That’s why finely tuned, highly targeted, full-funnel ad strategies aren’t optional…. they’re essential.
SaaS companies often blame low ROI (return on investment) on the ad channel or creative. The truth is that it’s rarely the channel.
It’s the funnel.
When your campaigns attract the wrong traffic or fail to move buyers through each stage, your CAC (customer acquisition cost) climbs while growth stalls.
That’s why it’s vitally important to partner with a SaaS marketing agency that understands the complexities of lead generation, can navigate the SaaS sales funnel, and knows how to lower your CAC without sacrificing growth.
Snowball helps you scale your revenue through paid campaigns that:
1) Map SaaS buyer personas to precisely target the right prospects from the start
2) Engage buyers at every touchpoint of the SaaS buying journey with full-funnel strategies
3) Continuously optimise with data to reduce customer acquisition costs while driving sustainable revenue growth
Turn SaaS trials into recurring revenue with targeted campaigns
General digital marketing agencies often spread themselves thin across branding, content marketing, PR, and design. That can work for lifestyle/ecommerce brands. However, a SaaS’s customer base, market dynamics, and cost structures demand a more specialised approach.
This is especially true for enterprise SaaS companies that generate $1M or more annually. At that level, surface-level conversion tweaks simply aren’t enough. You’re up against bigger competitors with serious ad budgets, and winning requires more than basic conversion rate optimisation. It takes advanced strategies built for enterprise SaaS growth.
As software founders ourselves, we know that trial sign-ups and demo requests alone don’t equal success. Intent does. That’s why we focus on customer acquisition, conversion, and retargeting to turn trial users into paying customers, instead of freemium churn and ghosted demos.
STAGE 1
PERFORMANCE DISCOVERY
Invest 100% of ad spend into testing
Test broadly across audiences, creatives, and funnels to uncover what drives the strongest results
STAGE 2
MAXIMISING MOMENTUM
An 80/20 split: amplify what’s working, refine what’s next
Double down on proven winners while fuelling future business growth
STAGE 1: We test targets, messaging, and ad creatives to see what resonates. This performance discovery phase continues until your ads deliver a steady ROAS.
STAGE 2:
Once strong returns are in place, we shift to maximising momentum. Here we protect and optimise your best performers while running focused tests to uncover new growth opportunities.
“After trying, and failing, to DIY Google Ads, it was a joy to work with Max and team.”
“They combine professionalism with fun and creativity and a scientific approach that drills into what does and doesn’t work in the complicated world of advertising.”
Stefan, Testpad
3 Reasons to Trust Snowball Over Other SaaS Digital Marketing Agencies
There’s no shortage of advantages to working with Snowball, but these 3 stand out:
DIFFERENCE 1
We believe in quality over quantity
Most SaaS businesses don’t need to spread budget thin across every platform; they need to be in the right places.
As a SaaS-focused growth marketing agency with nearly a decade of experience in the industry, over thousands of audits under our belt, and millions in managed ad spend, we’ve learned that real growth comes from striking the right balance between intent-driven and creative-driven channels.
For many SaaS companies, that means Google to capture intent and LinkedIn to create it, but the exact mix depends on your market.
DIFFERENCE 2
Our fine-tuned marketing strategy
Other SaaS marketing companies often pour budget into broad audiences and hope volume equals results.
We zero in on high-intent prospects, then tighten the net as data comes in. The outcome: higher ROAS, steadier performance, and a pipeline full of qualified users.
That’s how we’ve consistently managed an average of a 5.1x ROAS (return on ad spend) for our clients.
DIFFERENCE 3
Tailored marketing strategies aligned with your business goals
Some agencies celebrate cheap leads or trial sign-ups. We don’t.
Having invested over £100k learning from the best consultants and courses worldwide, and applying that knowledge across SaaS, we’ve built systems that track the full journey: from the first impression to revenue in your account. We’ll even track offline conversions and update your CRM accordingly, giving you a true view of performance and a roadmap for scaling.
And having built a SaaS product ourselves, we understand your growth goals go far beyond traffic.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Great question. The ROAS above is based on total client spend over the previous four months, including our fee, of course. We update this public figure every month because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
REVIEWS FROM SOME OF THE SAAS COMPANIES WE'VE PARTNERED WITH
“Some of the best months of sales in our company’s history”
“Personally, I’m always cautious when starting with a new agency. I’ve had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
Focus on the channels that matter most for SaaS
EXPLORE / Google Ads
As one of the most effective growth channels for SaaS, Google Ads plays a central role in modern digital marketing strategies. The platform puts your product on search engines, captures high-intent buyers the moment they’re looking for the solution you provide. With precise keyword targeting, audience segmentation, and end-to-end tracking, we design ad campaigns that cut wasted spend and deliver qualified leads ready to convert. Paid search is where your company’s growth takes off.
EXPLORE / LinkedIn Ads
LinkedIn Ads give B2B SaaS companies a direct line to decision-makers, making it one of the strongest channels for lead generation. With firmographic targeting that pinpoints industries, company sizes, and job titles, LinkedIn campaigns give you access to key decision makers and the ability to nurture relationships that convert into long-term customers. It’s no surprise that the top SaaS marketing agencies consistently use LinkedIn as a core channel for reaching the right buyers and scaling customer acquisition.
EXPLORE / Meta (Facebook & Instagram) Ads
When it comes to social media marketing, Meta is often overlooked when it comes to SaaS. However, Meta can be a cost-effective channel for SaaS growth. With advanced targeting, lookalike audiences, and retargeting, Meta can help SaaS companies generate high-quality leads at a lower cost than LinkedIn. It can be an effective channel for nurturing prospects in long sales cycles through thought-leadership content, gated assets, and retargeting campaigns that move cold traffic toward trials and demos.
EXPLORE / Microsoft (Bing) Ads
Microsoft Advertising (formerly Bing Ads) is a cost-effective addition to a SaaS marketing strategy, particularly in the B2B space. Its audience skews more professional and business-focused, making it well-suited for SaaS demand generation as well as lead generation. Unique features like LinkedIn integration allow targeting by job title, industry, and company size, while lower CPCs than Google Ads can deliver strong ROI.
Want to put paid channels to work for your software product, but don’t want to deal with the creative side?
Get effective creative at a fraction of the cost from Snowball Studios
A sample of what we've helped our SaaS clients achieve
“Best month in eight years”
A community management SaaS company had hit a growth plateau, running on basic ppc campaigns that brought in trial users but few paying customers. In just six months, we rebuilt their funnel with precision targeting and full-funnel tracking, cutting their cost per conversion and driving a surge in high-value customer sales. This led them to experience the strongest new revenue growth in the company’s eight-year history.
Content creation synced with your Snowball growth strategy
Finding your audience is easy. Keeping their attention is where the magic happens. Our in-house creative team produces scroll-stopping visuals and copy that work optimally with your paid media strategy.
As a Snowball Creations client, you’ll get Creative Direction from day one, built on competitor analysis, market research, and our hands-on experience. On top of that, we offer Digital Creative Projects as an extra service to deliver high-converting content that feels authentic and on-brand. We can even help you build a system for continuously sourcing UGC (user-generated content) from your audience, keeping your creative pipeline fresh and credible.
Get studio-quality creative, built into your campaigns, for less than outsourcing.
The paid media people for software that solves problems
You didn’t start your SaaS just to simply build software… You built it to solve a problem. And we’re here to ensure your growth matches the value of your solution.
We specialise in snowballing paid advertising for software businesses, including:
Community management platforms
Developer and productivity tools
Health, fitness, and nutrition apps
AI-powered technologies
Web3 and blockchain platforms
Online language learning platforms
Psst, passing through London sometime soon?
Every second month, our founder, Max, brings SaaS founders together over dinner.
Max would love to see you there. Ask about the upcoming SaaSy Dinner on your discovery call.
No dark patterns,
code smells or shady contracts here
No long-term contracts or hostage situations. Just an initial 3-month commitment to build momentum, followed by a simple month-to-month agreement. We do recommend giving your campaigns a little time to gain traction.
As SaaS sales cycles are naturally longer, it can take a few months to turn first impressions into revenue.
That said, if your priorities shift, you’re free to walk away anytime after the initial three months.
One click away from
SaaS marketing success
If you’re getting clicks, but no subscribers, it may be time to get a second opinion on your ad accounts.
Book your no-obligation account audit, and one of our strategists will review your account to pinpoint exactly how we can help you close the gap between leads and paying users.
From expert PPC management to building successful paid acquisition campaigns, we’ll show you the path to measurable business outcomes that drive long-term SaaS growth.