While LinkedIn as an ad platform may seem like a bit of an underdog when compared to other ad giants like Meta and Google, there’s no doubt that it’s rising in popularity, and it’s one of the best advertising platforms for B2B businesses. However, LinkedIn Ads are paid ads, which means you may have quite …
Understanding LinkedIn Ads: When Does LinkedIn Charge Me For My Ads? Read More »
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
Every business should be using marketing. I don’t think that’s a super out-there statement to make. However, there are so many facets of marketing ranging from free to paid that you might not know what’s best for you. In this post, I am to help you answer the following question: should you be using the …
To Pay or Not to Pay (Also Known as: Should I Use a Paid Ads Agency?) Read More »
In the paid ads world, a lower cost per acquisition is like a golden egg – rare, highly sought after, and quite possibly impossible to obtain. Every business owner running their own ads is always on the hunt to lower their cost per acquisition. This makes sense – after all, a lower CPA is going …
How Do You Achieve a Lower Cost Per Acquisition? And is it Always the Right Move . . ? Read More »
So, you’ve decided to enter the show-stopping world of LinkedIn Ads, but you feel as clueless as a cat in a dog show. I’ve got good news and better news. The good news is that you’re not alone. Loads of people are intimidated by the idea of running LinkedIn ads. The better news is that …
The new year is the perfect time to look for new business opportunities, and while I might be biased since I run a paid ads agency, I truly do believe that paid advertising is one of the best ways of levelling up your business. Today, I’m going to hone in on a specific type of …
Life is a game of balance. We need to balance work and life. Healthy eating. Our schedules. Our time. Our bank accounts. Balance can be found in nearly every aspect of our lives. And balance is good! It means we don’t have too much of something, nor do we have too little. When you’ve found …
Grab your magnifying glasses, tweed coats, and detective hats, because we’re about to cosplay as Sherlock and Watson as we investigate the recent Meta attribution changes. I’ll be Sherlock, of course. Facebook is a riddle wrapped in a mystery wrapped in a question mark wrapped in an algorithm, which is my convoluted way of saying …
The Sneaky Meta Attribution Change Facebook Doesn’t Want You to Know About . . . Read More »
Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In fact, I’d go as far as to say that it’s the most important thing. Many people …
