When it comes to paid advertising, there are a lot of things you need to consider where you want to run your ads, how much you should spend on them, what types of ads you should run, and more. Today, I want to answer a specific question that focuses on how much budget you need …
How to Answer the Question “How Much Budget Do I Need Per Campaign? Read More »
When it comes to paid advertising, people tend to have a lot of questions. Trust me – I’m a paid ads agency owner, so I would know. I think we can all agree that one thing at the forefront of any business owner’s mind is money, so it makes sense that a lot of the …
Demystifying Google’s Billing: How Does Google Charge Me for My Ad? Read More »
Most businesses exist purely to be as profitable as possible, which means that their major goal is to bring new customers to their business. This is done, of course, through marketing. And while there are many ways to market your business, paid advertising is something you should seriously consider if you plan on scaling your …
If you’re a business looking to level up your marketing skills, the chances are that you’ve considered running some type of paid advertising. In my opinion, this is one of the best ways to bring in more business to your company – although to be fair, I do own my own ad agency, so I …
Trying to navigate Google Merchant Center can feel like walking around a labyrinth without a map – overwhelming, confusing, and slightly terrifying. If you think you’re an idiot for feeling this way, don’t stress – you’re not alone. Many ecommerce business owners trying to run Google shopping ads struggle to navigate this complex tool, which …
A Comprehensive Google Merchant Centre Tutorial: A Professional’s Guide Read More »
LinkedIn is the go-to advertising platform for most B2B businesses, and for good reason! With its detailed data about a person’s work experience and business, LinkedIn is the ideal platform for building out the perfect audience for your LinkedIn ad campaigns. That being said, ad campaigns are all about data, and that’s where things get …
Everything You Need for a Professional LinkedIn Ads Column Setup Read More »
Ad platforms are often known for their lack of transparency, and Meta is no different. Luckily, the issue isn’t that Meta doesn’t have the data you need to make your ads perform well – rather, it’s that it doesn’t show you this data. Not by default, anyway. I recently wrote posts about this dilemma with …
The Ins and Outs of a Custom Meta Ads Column Setup Read More »
While LinkedIn as an ad platform may seem like a bit of an underdog when compared to other ad giants like Meta and Google, there’s no doubt that it’s rising in popularity, and it’s one of the best advertising platforms for B2B businesses. However, LinkedIn Ads are paid ads, which means you may have quite …
Understanding LinkedIn Ads: When Does LinkedIn Charge Me For My Ads? Read More »
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
The digital marketing landscape is always evolving, and that includes paid advertising. Over the next few weeks, I will be doing a deep dive into the importance of having a custom column setup for three major ad platforms: Google Ads, Meta Ads, and LinkedIn Ads. The truth is that the default ad columns that these …
