The realm of LinkedIn Ads is as glorious as it is confusing. But don’t worry: I’ve volunteered to guide you through this mythical landscape and help you harness the magic powers that tracking your LinkedIn ads can give your business. There’s no need to don your hat and go digging for treasures, because I’m going …
If we were to view Google Ads through a mythological lens, conversion tracking would be a labyrinth, and the Google Ads platform the minotaur we need to conquer. When you look at it that way, figuring out the best ways of tracking your conversions seems pretty impossible. But fear not! While I may not be …
Google Ads Tracking Tips: Navigating the Conversion Tracking Maze Read More »
The Google Ads universe is massive. In fact, it could probably rival the Marvel Cinematic Universe (although I think we can all agree that watching superhero movies is more fun than doing Google Ads). Google as a search engine has so many levels to it – from organic search results to branded searches and other …
Alex Hormozi is the Zeus of the entrepreneurial Olympus. He’s the go-to guru for many people who want to create their own business empires. And sure, he might be a big, jacked American dude on the surface, but there’s a lot more to him than just that. He has millions of followers (including me), and …
If you’ve ever used paid ads, especially in the B2B industry, the chances are that you already know all about LinkedIn lead gen forms. But knowing about something isn’t enough to make it work to your advantage: you need to be able to master it. I run a paid ads agency called Snowball Creations, so …
LinkedIn, often hailed as the professional hub of the internet, has emerged as a powerhouse for paid advertising. While it may not be a new advertising platform, the way that it’s revolutionised paid ads is definitely noteworthy. LinkedIn is a realm of untapped opportunities, especially for businesses operating in the B2B sector. In this guide, …
A Guide to LinkedIn Audience Building: Unveiling the Art of Precision Targeting Read More »
If your ad creative is broken, you’re not alone. In fact, this is such a common issue that I made a whole YouTube video about the topic. Many business owners try to get photos and videos, either themselves or through an agency owner, so that they can create effective advertisements and market their products and …
An Ad Agency Owner’s Guide to How You Can Make Effective Ads Read More »
Google Ads has been changing the definition of keyword match types for many years. At this point, the only things that remain constant when it comes to Google Ads keyword matches are change and confusion. In the past, the names of the different keyword match types were a pretty accurate representation of what they did. …
What You Need to Know About Google Paid Ads Keyword Match Types Read More »
I have a pretty bold claim: if you’re currently running a performance max campaign on Google Ads, you’re almost certainly doing it wrong. In my opinion, the answer to the question “Is performance max good?” is . . . NO. I know this is a bold statement, but stick with me while I explain. I’m …
If you’ve been in the e-commerce game for a while, you’ll know that paid advertising should be a key element of your digital marketing strategy. In particular, Facebook Ads should be your best friend. And I can say this with a lot of confidence, because I took a brand from making no money from ads …
