If you’ve ever used paid ads, especially in the B2B industry, the chances are that you already know all about LinkedIn lead gen forms. But knowing about something isn’t enough to make it work to your advantage: you need to be able to master it. I run a paid ads agency called Snowball Creations, so …
LinkedIn, often hailed as the professional hub of the internet, has emerged as a powerhouse for paid advertising. While it may not be a new advertising platform, the way that it’s revolutionised paid ads is definitely noteworthy. LinkedIn is a realm of untapped opportunities, especially for businesses operating in the B2B sector. In this guide, …
A Guide to LinkedIn Audience Building: Unveiling the Art of Precision Targeting Read More »
If your ad creative is broken, you’re not alone. In fact, this is such a common issue that I made a whole YouTube video about the topic. Many business owners try to get photos and videos, either themselves or through an agency owner, so that they can create effective advertisements and market their products and …
An Ad Agency Owner’s Guide to How You Can Make Effective Ads Read More »
Google Ads has been changing the definition of keyword match types for many years. At this point, the only things that remain constant when it comes to Google Ads keyword matches are change and confusion. In the past, the names of the different keyword match types were a pretty accurate representation of what they did. …
What You Need to Know About Google Paid Ads Keyword Match Types Read More »
I have a pretty bold claim: if you’re currently running a performance max campaign on Google Ads, you’re almost certainly doing it wrong. In my opinion, the answer to the question “Is performance max good?” is . . . NO. I know this is a bold statement, but stick with me while I explain. I’m …
If you’ve been in the e-commerce game for a while, you’ll know that paid advertising should be a key element of your digital marketing strategy. In particular, Facebook Ads should be your best friend. And I can say this with a lot of confidence, because I took a brand from making no money from ads …
I did a video a while back all about some alternatives to Facebook Ads tracking (you can watch that here), and I thought it would be helpful to make a blog post about it as well! In this post, I’m going to cover a few key elements of Facebook Ads tracking. After all, Facebook is …
If you’re in the B2B space, you already know the importance of gaining valuable leads. And one of the best ways to do this is via LinkedIn advertising. While other display platforms like Facebook Ads have their benefits, LinkedIn is always going to be my number one choice for B2B businesses, because it’s designed specifically …
I’m a firm believer in the notion that one of the most effective ways of learning a new skill is to hear experienced people talk about how they approach it. Even if you don’t fully agree with what they do, you’re bound to gain some valuable insights. That’s why I’ve decided to share my knowledge …
How to Come Up With a Paid Ads Strategy: An Agency Owner’s Guide Read More »
B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …
